Headline

Performance Marketing & Search Advertising Specialist

About

A performance marketing professional with strong expertise in search advertising, client strategy, and growth driven digital marketing across global markets. Extensive experience working with advertisers and agencies to scale revenue through data driven search strategies, campaign optimization, and performance focused media planning. Skilled at managing strategic accounts, identifying growth opportunities, and building long term client relationships while helping businesses achieve measurable marketing outcomes. Hands on experience across platforms including Microsoft Ads, Google Ads, and Meta, with a strong focus on search marketing, audience strategy, conversion tracking, feed based campaigns, and automation driven solutions. Proven ability to translate complex performance data into actionable recommendations that improve campaign efficiency and drive incremental growth. Worked with clients across multiple industries including ecommerce, fintech, edtech, travel, healthcare, and B2B services, supporting both direct advertisers and agencies with strategy, optimization, and performance insights. Previous experience includes leading and scaling performance marketing campaigns for a US based advertising agency, managing cross platform advertising strategies and improving profitability through structured experimentation, audience expansion, and continuous optimization. Earlier roles built a strong foundation in media planning, analytics, and large scale campaign management while working with leading performance marketing organizations and supporting high budget digital campaigns for major ecommerce brands.

Location

Bengaluru

AI stack

opencode

claudecode

Work experience

Account Manager at InMobi Advertising, Oct 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India, Manage and grow strategic advertiser and agency accounts across SEA and US regions, helping clients scale search advertising performance on Microsoft Advertising. Partner with advertisers to develop performance driven search strategies focused on revenue growth, campaign efficiency, and long term account expansion. Provide consultative guidance on campaign structure, keyword strategy, audience targeting, bidding strategies, and budget allocation to maximize return on ad spend. Support advertisers with implementation and optimization of tracking solutions including UET tags, conversion goals, and audience signals to ensure accurate performance measurement. Drive adoption of advanced Microsoft Advertising solutions such as Performance Max campaigns, feed based advertising, and audience targeting to unlock incremental growth opportunities.

Performance Marketing Manager at Zullis Marketing & Branding, Oct 2023 - Sep 2024 · 1 yr, Remote, As the Manager of performance marketing at Zullis, I play a pivotal role in steering the course of our advertising endeavors. Leading the charge in performance marketing, I orchestrate and optimize paid media campaigns that not only enhance brand visibility but also deliver measurable and impactful results for our clients. In my capacity, I bring to bear a wealth of experience in navigating the ever-evolving landscape of digital advertising. From crafting targeted PPC strategies to harnessing the power of social media advertising, my focus is on driving client success through innovative and ROI-driven approaches. I work closely with our talented team, ensuring that our campaigns align seamlessly with client objectives and contribute to their overall marketing success. At Zullis, we're not just an agency; we're architects of brand narratives, and I am passionate about leveraging paid media to tell compelling stories that resonate with target audiences. If you're seeking a dedicated professional to elevate your brand's digital presence and deliver tangible results in the competitive advertising space, let's connect and explore the exciting possibilities together.

Paid Media Consultant at Zullis Marketing & Branding, Aug 2023 - Oct 2023 · 3 mos

Media Planner at M&C Saatchi Performance, Jan 2023 - Jun 2023 · 6 mos, Bengaluru, Karnataka, India

Senior Business Analyst - Performance Marketing at Merkle Sokrati, Apr 2022 - Jan 2023 · 10 mos, Pune, Maharashtra, India, 1. Managed Google Ads Portfolios and Planning 2. Played a Pivotal Role In Data Analytics & Strategic Decision Making for India’s leading E-Commerce Clients to Meet Their key business Metrics & Budget Requirements 3. Managed Ad spends of 4 Cr./Month avg during the OND period For India for Ecommerce & Fintech Clients 4. Created multiple business development and strategic plans for potential clients, showcasing growth in scale and KPI fulfilment both 5. Created Extensive Learning and Growth Plans for Team Members and mentored 2-3 subordinates as well 6. Clients Handled - Marks & Spencer, Bajaj Finserv Markets, HUL - Simple Skincare, Love Beauty & Planet, Baby Dove

Sr. Associate - Digital Marketing at Merkle Sokrati, Jun 2021 - Dec 2022 · 1 yr 7 mos, Pune, Maharashtra, India, 1. Responsible for day-to-day digital ad-operations of client accounts, requiring interaction with both internal and external stakeholders 2. Understanding client goals, creating and executing strategies to exceed these goals. 3. Preparation and analysis of performance reports & review with clients. 4. Providing strategic insights on the landing page, Ad Creative, etc.

Digital Marketing Executive at Atrium, Oct 2020 - Jun 2021 · 9 mos, Jaipur, Rajasthan, India

Education

B tech, Computer Science, JECRC University