---
title: "Samarth Goyal - Growth & Strategic Partnerships — CEO's Office in Bengaluru | Tal"
description: "Meet Samarth Goyal, Ex-Buyhatke | Scaled a gift-card P&L to ₹3 Cr+/month, solo | Category · B2B · Partnerships based in Bengaluru. AI stack includes claude, gemini, and ChatGPT."
image: "https://tal.club/meet/samarth-goyal-1/share-image"
---

# Samarth Goyal on Tal

## Headline

Ex\-Buyhatke \| Scaled a gift\-card P&L to ₹3 Cr\+/month, solo \| Category · B2B · Partnerships

## About

In four months I took a gift\-card category from ₹60K a day to ₹10L\+ a day — ₹3 Cr\+ a month, margins improving as volume grew\. Then I noticed the same buyers sitting at the top of the daily transaction data, so I called them\. That became a bulk B2B line: ₹1 lakh to ₹1 crore per deal, 2 in April, 3 in May, 4 in June — BookMyShow, Apple Premium Reseller, Domino's, GRT Jewellers, FirstCry, Amazon, Flipkart\. One person, both times\. An analytics habit turned into a revenue line\. That's how I like to work\. I joined Buyhatke as an intern in September 2023 and left in July 2026 owning a category P&L and working directly with the CEO\. Payments first, then the CEO's office, then the gift card business — procurement, pricing, partnerships, payment operations, reconciliation, disputes, support\. All of it, alone\. Along the way: payment success from 65% to 89%, \~₹3 Cr of frozen working capital recovered through direct bank relationships, and an Amazon affiliate partnership re\-opened after years of rejection\. Now looking for a category, a vertical or a P&L I can grow the way I grew this one — e\-commerce, fintech, or rewards and loyalty\. Immediate joiner, Bengaluru\. 📩 samarthsg2001@gmail\.com ·

## Location

Bengaluru

## AI stack

claude

gemini

ChatGPT

Granola

Microsoft Copilot

OpenAI Playground

## Work experience

Growth & Strategic Partnerships — CEO's Office at Buyhatke, Dec 2023 \- Nov 2025 · 2 yrs, Ran partnerships and commercial recovery out of the CEO's office\. \- Re\-opened and closed a long\-rejected Amazon affiliate partnership — ₹2L–₹5L in monthly voucher value for users\. \- Recovered \~₹3 Cr of frozen working capital through direct banking relationships, and onboarded new banking partners\. \- Structured fintech partnerships — banking API integrations, escrow coordination, BNPL tie\-ups — plus pre\-installation deals with browser and mobile OEM companies\. \- Converted 4–5 D2C brands to a CPS/CPC listing model, positioned as a lower\-cost alternative to marketplace commissions; their sales rose sharply after\. \- Secured brand collaborations with Flipkart, Amazon, Myntra, Domino's and Zepto, and in\-kind support from Farmley, Smytten, Lenskart and Printo at zero cash cost\. \- Built 150\+ direct relationships across founders, banks and brands\. Three deals the company had effectively written off — bank integrations, browser and OEM pre\-installs, and the Amazon affiliate partnership — were re\-opened and closed\.

Growth & Payments at Buyhatke, Dec 2023 \- Apr 2025 · 1 yr 5 mos, Owned payments operations and growth across two products \(Buyhatke, Onramp\)\. \- Raised payment success rate from 65% to 89% month\-on\-month by rebuilding funnels backwards from the gateway — finding root causes instead of treating symptoms\. A 24\-point lift, and a direct revenue lever\. \- Owned chargebacks, transaction failures and payment disputes end to end, including bank\-side escalations\. \- Managed 100–150 influencer and affiliate collaborations, negotiating free promotions in place of paid placements\. \- Recruited, onboarded and managed 15 US\-based hires via Upwork — pay scales, delivery and feedback cycles\. \- Co\-built an air\-conditioner price\-comparison tool with Blue Star, enabling real\-time multi\-brand comparison\.

Founder's Office at Buyhatke, Sep 2023 \- Jul 2026 · 2 y 10 mo, Bengaluru, Owned Buyhatke's gift card category as a single\-person P&L — and built a bulk B2B line inside it from scratch\. THE CATEGORY\-> \- Scaled daily GMV ₹60K → ₹3L → ₹6L → ₹10L\+ in four months — 16× to ₹3 Cr\+ a month — with margins improving month\-on\-month\. \- Closed exclusive terms with the category's top 8 brands; expanded the catalogue through HDFC SmartBuy, Pay with Rewards and international suppliers\. \- Owned the full P&L alone: procurement, pricing, vendor onboarding and integration, payment operations, CRM and balance ledger, reconciliation, disputes and customer support\. BULK B2B — BUILT FROM NOTHING \-> \- Mined daily transaction data to identify the highest\-value buyers, approached them directly, and structured volume discounts that turned one\-off purchases into bulk orders\. \- Closed deals of ₹1 lakh to ₹1 crore each across BookMyShow, Apple Premium Reseller, Domino's, GRT Jewellers, FirstCry, Amazon and Flipkart\. \- Grew deal volume 2 → 3 → 4 across April, May and June — rising every month of the quarter\. \- Ran the full cycle single\-handed: identification, outreach, negotiation, discount structuring, fulfilment and post\-sale support\. \- Reviewed 8 business funnels daily — customer issues, disputes, top brands, top customers, fraudsters, brand utilisation, direct procurement and root\-cause tracking — benchmarked against the prior week and month\.

Business Development Executive at WoodenStreet, Jun 2023 \- Aug 2023 · 3 mos, Udaipur, Rajasthan, India

Salesforce Developer Virtual Internship at Salesforce, May 2023 \- Jul 2023 · 3 mos, Remote, Salesforce Fundamentals \| Organizational Setup \| Relationship & Process Automation \|Types Of Flows & Security \| Apex, Testing & Debugging \| VS Code Setup & CLI Setup \| Lightning Web Components \(LWC\) & API

Student Ambassador at Bennett University, Jul 2022 \- Oct 2022 · 4 mos, Noida, Uttar Pradesh, India, Represent Bennett University as a University Ambassador Behave, speak, and dress in a manner that positively reflects the university Guide prospective students and parents in making informed decisions Engage with potential students through physical events, open houses, webinars, and walk\-ins Create Quora threads and review the university website

Inspection Manager at AMAR SPLINTS PRIVATE LIMITED, Jul 2022 \- Sep 2022 · 3 mos, Shamli, Uttar Pradesh, India, • Experience in product manufacturing, with a strong focus on inspecting products and performing quality checks\. • Proficient in generating daily reports and monitoring company growth to ensure the highest quality products\. • Skilled in managing manufacturing operations and coordinating with various departments to ensure production efficiency\.

## Education

Bachelor of Technology \- BTech, Computer Science, Bennett University

Bachelor of Science \- BS, Computer Science, Maharana Mewar Public School

[View the original profile](https://tal.club/meet/samarth-goyal-1)

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