Samarth Goyal

Ex-Buyhatke | Scaled a gift-card P&L to ₹3 Cr+/month, solo | Category · B2B · Partnerships

Bengaluru

Samarth Goyal on Tal

Headline

Ex-Buyhatke | Scaled a gift-card P&L to ₹3 Cr+/month, solo | Category · B2B · Partnerships

About

In four months I took a gift-card category from ₹60K a day to ₹10L+ a day — ₹3 Cr+ a month, margins improving as volume grew. Then I noticed the same buyers sitting at the top of the daily transaction data, so I called them. That became a bulk B2B line: ₹1 lakh to ₹1 crore per deal, 2 in April, 3 in May, 4 in June — BookMyShow, Apple Premium Reseller, Domino's, GRT Jewellers, FirstCry, Amazon, Flipkart. One person, both times. An analytics habit turned into a revenue line. That's how I like to work. I joined Buyhatke as an intern in September 2023 and left in July 2026 owning a category P&L and working directly with the CEO. Payments first, then the CEO's office, then the gift card business — procurement, pricing, partnerships, payment operations, reconciliation, disputes, support. All of it, alone. Along the way: payment success from 65% to 89%, ~₹3 Cr of frozen working capital recovered through direct bank relationships, and an Amazon affiliate partnership re-opened after years of rejection. Now looking for a category, a vertical or a P&L I can grow the way I grew this one — e-commerce, fintech, or rewards and loyalty. Immediate joiner, Bengaluru. 📩 samarthsg2001@gmail.com ·

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

Granola

Microsoft Copilot

OpenAI Playground

Work experience

Growth & Strategic Partnerships — CEO's Office at Buyhatke, Dec 2023 - Nov 2025 · 2 yrs, Ran partnerships and commercial recovery out of the CEO's office. - Re-opened and closed a long-rejected Amazon affiliate partnership — ₹2L–₹5L in monthly voucher value for users. - Recovered ~₹3 Cr of frozen working capital through direct banking relationships, and onboarded new banking partners. - Structured fintech partnerships — banking API integrations, escrow coordination, BNPL tie-ups — plus pre-installation deals with browser and mobile OEM companies. - Converted 4–5 D2C brands to a CPS/CPC listing model, positioned as a lower-cost alternative to marketplace commissions; their sales rose sharply after. - Secured brand collaborations with Flipkart, Amazon, Myntra, Domino's and Zepto, and in-kind support from Farmley, Smytten, Lenskart and Printo at zero cash cost. - Built 150+ direct relationships across founders, banks and brands. Three deals the company had effectively written off — bank integrations, browser and OEM pre-installs, and the Amazon affiliate partnership — were re-opened and closed.

Growth & Payments at Buyhatke, Dec 2023 - Apr 2025 · 1 yr 5 mos, Owned payments operations and growth across two products (Buyhatke, Onramp). - Raised payment success rate from 65% to 89% month-on-month by rebuilding funnels backwards from the gateway — finding root causes instead of treating symptoms. A 24-point lift, and a direct revenue lever. - Owned chargebacks, transaction failures and payment disputes end to end, including bank-side escalations. - Managed 100–150 influencer and affiliate collaborations, negotiating free promotions in place of paid placements. - Recruited, onboarded and managed 15 US-based hires via Upwork — pay scales, delivery and feedback cycles. - Co-built an air-conditioner price-comparison tool with Blue Star, enabling real-time multi-brand comparison.

Founder's Office at Buyhatke, Sep 2023 - Jul 2026 · 2 y 10 mo, Bengaluru, Owned Buyhatke's gift card category as a single-person P&L — and built a bulk B2B line inside it from scratch. THE CATEGORY-> - Scaled daily GMV ₹60K → ₹3L → ₹6L → ₹10L+ in four months — 16× to ₹3 Cr+ a month — with margins improving month-on-month. - Closed exclusive terms with the category's top 8 brands; expanded the catalogue through HDFC SmartBuy, Pay with Rewards and international suppliers. - Owned the full P&L alone: procurement, pricing, vendor onboarding and integration, payment operations, CRM and balance ledger, reconciliation, disputes and customer support. BULK B2B — BUILT FROM NOTHING -> - Mined daily transaction data to identify the highest-value buyers, approached them directly, and structured volume discounts that turned one-off purchases into bulk orders. - Closed deals of ₹1 lakh to ₹1 crore each across BookMyShow, Apple Premium Reseller, Domino's, GRT Jewellers, FirstCry, Amazon and Flipkart. - Grew deal volume 2 → 3 → 4 across April, May and June — rising every month of the quarter. - Ran the full cycle single-handed: identification, outreach, negotiation, discount structuring, fulfilment and post-sale support. - Reviewed 8 business funnels daily — customer issues, disputes, top brands, top customers, fraudsters, brand utilisation, direct procurement and root-cause tracking — benchmarked against the prior week and month.

Business Development Executive at WoodenStreet, Jun 2023 - Aug 2023 · 3 mos, Udaipur, Rajasthan, India

Student Ambassador at Bennett University, Jul 2022 - Oct 2022 · 4 mos, Noida, Uttar Pradesh, India, Represent Bennett University as a University Ambassador Behave, speak, and dress in a manner that positively reflects the university Guide prospective students and parents in making informed decisions Engage with potential students through physical events, open houses, webinars, and walk-ins Create Quora threads and review the university website

Inspection Manager at AMAR SPLINTS PRIVATE LIMITED, Jul 2022 - Sep 2022 · 3 mos, Shamli, Uttar Pradesh, India, • Experience in product manufacturing, with a strong focus on inspecting products and performing quality checks. • Proficient in generating daily reports and monitoring company growth to ensure the highest quality products. • Skilled in managing manufacturing operations and coordinating with various departments to ensure production efficiency.

Education

Bachelor of Technology - BTech, Computer Science, Bennett University

Bachelor of Science - BS, Computer Science, Maharana Mewar Public School

Samarth Goyal

3+ years of work experience

Samarth’s AI Stack

Education