---
title: "Sam Daniel - Assistant Marketing & Growth Manager in Greater Delhi Area | Tal"
description: "Meet Sam Daniel, Product, Marketing & Growth at Kraya AI | NextLeap Top PM Fellow based in Greater Delhi Area. AI stack includes cursor, langchain, and notion."
image: "https://tal.club/meet/sam-daniel/share-image"
---

# Sam Daniel on Tal

## Headline

Product, Marketing & Growth at Kraya AI \| NextLeap Top PM Fellow

## About

I'm a marketer with 3\+ years of experience across B2B SaaS and EdTech, focused on activation funnels, positioning experiments, and cross\-functional work with product\. My day\-to\-day sits at the intersection of marketing and product\. In my current role at Kraya AI, I work with product and engineering on lead qualification logic, onboarding flow design, and activation messaging\. The work has lifted demo\-to\-signup conversion by 25% and cut onboarding drop\-offs by 20%\. Before Kraya at MiM\-Essay \(EdTech\), I ran positioning, CTA, and offer experiments on the website\. Lifted conversion 40% and scaled campaign ROI from 217% to 396%\. Outside of work, I did the NextLeap PM Fellowship and was selected as Top Fellow in a 350\+ cohort\. The fellowship filled in the formal product playbook \(PRDs, prioritization, MVP scoping\)\. My portfolio has 0\-to\-1 case studies on BookMyShow, Zomato, and Flipkart, plus teardowns of MakeMyTrip, Google Pay, and PhonePe\. I enjoy working at the intersection of marketing, product, and data\. The roles where messaging, product flow, and metrics need to talk to each other are the ones where I do my best work\. Currently exploring APM, product marketing, and growth roles at AI and B2B SaaS companies in India\. Delhi\-based, open to remote and hybrid\. Key areas of focus: • Activation and onboarding optimization • Positioning and messaging experiments • ICP development and audience segmentation • Competitive analysis • Cross\-functional collaboration with product and engineering

## Location

Greater Delhi Area

## AI stack

cursor

langchain

notion

openai

## Work experience

Assistant Marketing & Growth Manager at Kraya AI, Dec 2025 \- Present · 8 mos, • Owned positioning, messaging, and sales enablement assets \(battlecard, ROI calculator, demo script, ICP one\-pager\) for founder\-led launches of Lead Qualification, WhatsApp Recovery, and Follow\-up Sequence modules\. • Redesigned lead qualification scoring and routing logic with product and engineering, lifting demo\-to\-signup conversion by 25%\. • Rebuilt WhatsApp CRM onboarding flow alongside product and design, cutting funnel drop\-offs by 20%\. • Ran activation messaging experiments across the user journey using Amplitude and Microsoft Clarity insights\. • Embedded AI workflows for daily ad\-performance audits, lead\-quality reporting, and customer\-call synthesis into the team's weekly cadence\.

Marketing & Growth Lead at Kraya AI, Nov 2024 \- Dec 2025 · 1 yr 2 mos, • Set up the marketing and growth function at Kraya's early stage; built the foundation for ICP, activation, and onboarding work\. • Established the marketing analytics stack with Amplitude and Microsoft Clarity for funnel visibility\. • Ran initial A/B tests on landing pages and onboarding sequences\. • Built the first ICP one\-pager and competitor teardown deck for sales conversations\.

Marketing & Growth Lead at MiM\-Essay, Dec 2023 \- Dec 2025 · 2 yrs 1 mo, • Improved website conversion 40% through UX and CTA experiments using Microsoft Clarity and Amplitude funnel insights\. • Identified funnel friction points and partnered with the product team to implement UI and CRM changes that enhanced lead quality\. • Scaled campaign ROI from 217% to 396% via audience segmentation, retargeting, and content\-driven conversion funnels\. • Coordinated across a 13\-person cross\-functional pod \(design, content, automation\) to execute GTM initiatives and performance audits\.

Digital Marketing Executive at MiM\-Essay, Dec 2022 \- Dec 2023 · 1 yr 1 mo

Product Manager Fellowship at NextLeap, Aug 2024 \- Oct 2024 · 3 mos, • Selected as Top Fellow in a 350\+ cohort\. • Led 50\+ user surveys and competitive benchmarking to identify friction in high\-demand ticketing flows\. • Built a 0 to 1 MVP in Figma, prioritized features with the RICE framework \(projected 25% reduction in queue time\)\. • Conducted 8\+ product teardowns including CRED, Flipkart, Google Pay, MakeMyTrip, YouTube, and BookMyShow, benchmarking UX and recommending improvements\.

Digital Marketer at Aspire and Succeed HR, Aug 2022 \- Nov 2022 · 4 mos, • Improved B2B LinkedIn engagement 18% and email open rate from 17% to 28% by segmenting audiences and refining campaign messaging using performance data\.

## Education

Bachelor of computer application, Computer Science, PDM University

[View the original profile](https://tal.club/meet/sam-daniel)

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