Headline

Product, Marketing & Growth at Kraya AI | NextLeap Top PM Fellow

About

I'm a marketer with 3+ years of experience across B2B SaaS and EdTech, focused on activation funnels, positioning experiments, and cross-functional work with product. My day-to-day sits at the intersection of marketing and product. In my current role at Kraya AI, I work with product and engineering on lead qualification logic, onboarding flow design, and activation messaging. The work has lifted demo-to-signup conversion by 25% and cut onboarding drop-offs by 20%. Before Kraya at MiM-Essay (EdTech), I ran positioning, CTA, and offer experiments on the website. Lifted conversion 40% and scaled campaign ROI from 217% to 396%. Outside of work, I did the NextLeap PM Fellowship and was selected as Top Fellow in a 350+ cohort. The fellowship filled in the formal product playbook (PRDs, prioritization, MVP scoping). My portfolio has 0-to-1 case studies on BookMyShow, Zomato, and Flipkart, plus teardowns of MakeMyTrip, Google Pay, and PhonePe. I enjoy working at the intersection of marketing, product, and data. The roles where messaging, product flow, and metrics need to talk to each other are the ones where I do my best work. Currently exploring APM, product marketing, and growth roles at AI and B2B SaaS companies in India. Delhi-based, open to remote and hybrid. Key areas of focus: • Activation and onboarding optimization • Positioning and messaging experiments • ICP development and audience segmentation • Competitive analysis • Cross-functional collaboration with product and engineering

Location

Greater Delhi Area

AI stack

cursor

langchain

notion

openai

Work experience

Assistant Marketing & Growth Manager at Kraya AI, Dec 2025 - Present · 8 mos, • Owned positioning, messaging, and sales enablement assets (battlecard, ROI calculator, demo script, ICP one-pager) for founder-led launches of Lead Qualification, WhatsApp Recovery, and Follow-up Sequence modules. • Redesigned lead qualification scoring and routing logic with product and engineering, lifting demo-to-signup conversion by 25%. • Rebuilt WhatsApp CRM onboarding flow alongside product and design, cutting funnel drop-offs by 20%. • Ran activation messaging experiments across the user journey using Amplitude and Microsoft Clarity insights. • Embedded AI workflows for daily ad-performance audits, lead-quality reporting, and customer-call synthesis into the team's weekly cadence.

Marketing & Growth Lead at Kraya AI, Nov 2024 - Dec 2025 · 1 yr 2 mos, • Set up the marketing and growth function at Kraya's early stage; built the foundation for ICP, activation, and onboarding work. • Established the marketing analytics stack with Amplitude and Microsoft Clarity for funnel visibility. • Ran initial A/B tests on landing pages and onboarding sequences. • Built the first ICP one-pager and competitor teardown deck for sales conversations.

Marketing & Growth Lead at MiM-Essay, Dec 2023 - Dec 2025 · 2 yrs 1 mo, • Improved website conversion 40% through UX and CTA experiments using Microsoft Clarity and Amplitude funnel insights. • Identified funnel friction points and partnered with the product team to implement UI and CRM changes that enhanced lead quality. • Scaled campaign ROI from 217% to 396% via audience segmentation, retargeting, and content-driven conversion funnels. • Coordinated across a 13-person cross-functional pod (design, content, automation) to execute GTM initiatives and performance audits.

Digital Marketing Executive at MiM-Essay, Dec 2022 - Dec 2023 · 1 yr 1 mo

Product Manager Fellowship at NextLeap, Aug 2024 - Oct 2024 · 3 mos, • Selected as Top Fellow in a 350+ cohort. • Led 50+ user surveys and competitive benchmarking to identify friction in high-demand ticketing flows. • Built a 0 to 1 MVP in Figma, prioritized features with the RICE framework (projected 25% reduction in queue time). • Conducted 8+ product teardowns including CRED, Flipkart, Google Pay, MakeMyTrip, YouTube, and BookMyShow, benchmarking UX and recommending improvements.

Digital Marketer at Aspire and Succeed HR, Aug 2022 - Nov 2022 · 4 mos, • Improved B2B LinkedIn engagement 18% and email open rate from 17% to 28% by segmenting audiences and refining campaign messaging using performance data.

Education

Bachelor of computer application, Computer Science, PDM University