Headline

Marketing Lead, India @UiPath | | Demand Generation, ABM & Field Marketing | B2B Enterprise SaaS | Pipeline ownership across India and APAC

About

Marketing Lead India at UiPath. I build the demand engine that carries a country's pipeline number. India today, 6 APAC markets before this. What I do for a B2B enterprise: Own the number. Marketing-influenced pipeline, MQA conversion, coverage by segment. Weekly readout with RVPs, not quarterly slides. Run ABM the way sales wants it run. 1:1 and 1:few against named accounts, sequenced to buying stage, handed to BDRs with follow-up SLAs that hold. Build CXO motions that convert. Flagship events, executive roundtables, GSI and technology partner co-marketing — designed backwards from opportunity, not attendance. Reposition brands when the market has outgrown the story. Enterprise customers buy from companies that sound like the category leader, not the category entrant. Bring AI inside the workflow. ICP scoring, competitive reads, account research — faster calls, sharper targeting, no content shortcuts. The through-line: marketing is judged on revenue, and revenue is a team sport with Sales. I run it that way.

Location

Bengaluru

AI stack

claude

gemini

meta

openai

Canva Magic Studio

Microsoft Copilot

Work experience

GTM at UiPath, Apr 2026 - Present · 8 mos, Bengaluru, Karnataka, India, I run marketing for India — UiPath's largest market in APJ. Full mandate: strategy, budget, demand generation, and the go-to-market partnership with sales. Own the number — India's pipeline and MQA targets across enterprise segments, reported to APJ leadership. Own the budget — India's field marketing spend across ABM, events, digital and content. Own the motion — named-account ABM and the flagship calendar (FUSION, DevCon, CXO roundtables) for CIO/CTO/VP buyers. 7.55 M+ influenced pipeline from the CXO series. Own the room — build the GTM plan with India's Regional VPs, Global Marketing and Solution Engineering teams; represent India on UiPath's APJ marketing leadership team.

GTM & Brand | B2B Enterprise SaaS at Stealth, Nov 2025 - Mar 2026 · 5 mos, Bengaluru, Karnataka, India, Advising B2B Enterprise SaaS companies on GTM strategy, demand generation and market expansion across India and APAC. Leveraging AI-powered workflows across ICP development, competitive positioning and campaign architecture to accelerate go-to-market execution.

Marketing Manager APAC at Payoneer, Dec 2024 - Nov 2025 · 1 yr

Marketing Manager South Asia at Payoneer, Dec 2022 - Nov 2025 · 3 yrs, Led India and APAC GTM strategy for cross-border payments across 6 markets, driving $3M+ influenced pipeline and 21% YoY revenue growth through integrated demand generation, ABM, and lifecycle marketing programs. Created and executed VIP Connect, an exclusive executive program for SMB founders and C-suite leaders across Mumbai, Pune, Bangalore, Hyderabad, Delhi, Kolkata, and Manila—driving 31% YoY acquisition growth and 11% retention improvement through high-touch networking on cross-border trade, payment strategies, and international expansion. Owned $1.4M regional budget, reduced CAC by 35% and improved MQL-to-SQL conversion from 63% to 74% through data-driven optimization across paid media (Google, LinkedIn, Meta), content, and events. Launched SPARK lifecycle program activating 2M+ dormant users across 6 APAC markets, generating $1.8M incremental revenue through personalized multi-channel engagement (Email, WhatsApp, KakaoTalk, Viber). Repositioned brand from ecommerce payments to full-stack SMB fintech; increased Share of Voice from 39% to 49% through integrated PR, thought leadership, and C-suite engagement programs. Skills: Demand Generation • Account-Based Marketing • Lifecycle Marketing • Customer Marketing • Segment Marketing • Financial Services Marketing • Pipeline Generation • GTM Strategy • Claude • AI Marketing

Marketing Manager at Deep Rooted.Co, Feb 2022 - Nov 2022 · 10 mos, Bangalore Urban, Karnataka, India, Led 0→1 GTM strategy for new market expansion (Chennai), achieving 2,000 first-day conversions through integrated full-funnel campaigns spanning digital (Meta, Instagram, YouTube), influencer partnerships, and offline activation. Built multi-channel acquisition engine combining paid media, creator-led storytelling, and community partnerships; generated 90K+ views and 500 orders in first week of product launch. Managed team of 2 marketers while establishing foundational analytics and attribution frameworks to track CAC, conversion rates, and funnel performance.

Marketing Lead at Global Talent Track, Nov 2019 - Jan 2022 · 2 yrs 3 mos, Pune Division, Maharashtra, India, Increased qualified lead generation by 42% through integrated demand programs across paid media, content marketing, webinars, and community-led channels while managing a team of 3. Built ABM infrastructure for enterprise growth including target account messaging, persona-based content, case studies, and sales enablement assets; achieved 30% uplift in website traffic. Partnered with Sales to implement lead scoring and attribution models, improving MQL-to-SQL conversion and establishing reporting dashboards for data-driven optimization.

Education

Executive Program in Marketing, Marketing, Indian Institute of Management, Kozhikode

Master of Business Administration - MBA, Marketing/Marketing Management, IBS pune