Saloni Garg profile photo 1 on Tal

Saloni Garg

Domestic Benchmarking & Research- ICICI Bank |IMT Ghaziabad’22 |

Bengaluru

5+ years of work experience

ICICI Bank
May 20251 yr 5 mosPresent

Bengaluru

1. Managed 30+ D2C digital marketing campaigns for Corporate Forex Cards and BillPay product categories. 2. Grew forex cards issuance by 13% via targeted campaigns and need-based strategy. 3. Executed multi-channel campaigns: email marketing, social media, influencer partnerships, SEO, landing page optimization. 4. Tracked campaign conversions using Power BI dashboards; monitored issuance, volume, value and CTR. 5. Optimized campaign targeting and budget allocation based on performance data and trend analysis. 6. Managed multiple stakeholders for campaign strategy, business requirements, and revenue targets alignment.
ICICI Bank
May 20223 yrs 1 moMay 2025

Mumbai

1. Managed mutual fund distribution through 4,600+ wealth segment's relationship managers and 15+ asset management companies. 2. Analyzed segment benchmarks to strengthen the wealth proposition and drive AUM growth. 3. Conducted 200+ training sessions on wealth products across PAN-India wealth branches. 4. Drove 15% MoM SIP growth through channel strategy and customer segmentation. 5. Maintained AUM of 40,000+ crores through portfolio rebalancing and HNI client relationship management. 6. Contributed 17+ articles on financial planning and investments for the bank’s in-house magazine.
Maruti Suzuki India Limited
Sep 20213 mosNov 2021

Maruti Suzuki India Limited
Aug 20213 mosOct 2021

1. Led competitive landscape analysis and contributed to the digitization of Maruti Suzuki's internal SOP manual. 2. Scheduled weekly meetings with the agency and set clear milestones for timely project completion. 3. Created final documents for direct implementation in the SOP digitization process. 4. Conducted QC inspections at Maruti Suzuki's Lucknow showrooms, applying the Balanced Scorecard approach.
Tata Steel
Jul 20213 mosSep 2021

Tata Steel
Jul 20213 mosSep 2021

Designed and managed a digital marketing campaign, increasing user engagement on Nest-In's social media by 3x. Contributed 6 articles which got published on Nest-In's website; Further enhancing SEO-driven marketing strategies. Assisted the online reputation management team and handled CRM operations, customer queries and sales appointments. Developed expertise in content marketing, brand positioning, and digital strategy, strengthening Nest-In's market presence. Collaborated with multiple micro influencers for social media engagement and videos.
Apr 20213 mosJun 2021

Coimbatore, Tamil Nadu, India

Sep 20208 mosApr 2021

Saloni’s AI Stack

claude
claude
openai
openai
perplexity
perplexity
ChatGPT
ChatGPT

Education

Institute of Management Technology, Ghaziabad

Master of Business Administration, Marketing

Institute of Management Technology, Ghaziabad

20202 yrs2022

Bcom Hons., Commerce

National Post Graduate College,Lucknow

20173 yrs2020

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Headline

Domestic Benchmarking & Research- ICICI Bank |IMT Ghaziabad’22 |

Location

Bengaluru

AI stack

claude

openai

perplexity

ChatGPT

Work experience

Digital Marketing Manager at ICICI Bank, May 2025 - Present · 1 yr 5 mos, Bengaluru, 1. Managed 30+ D2C digital marketing campaigns for Corporate Forex Cards and BillPay product categories. 2. Grew forex cards issuance by 13% via targeted campaigns and need-based strategy. 3. Executed multi-channel campaigns: email marketing, social media, influencer partnerships, SEO, landing page optimization. 4. Tracked campaign conversions using Power BI dashboards; monitored issuance, volume, value and CTR. 5. Optimized campaign targeting and budget allocation based on performance data and trend analysis. 6. Managed multiple stakeholders for campaign strategy, business requirements, and revenue targets alignment.

Product Manager (Wealth Segment) at ICICI Bank, May 2022 - May 2025 · 3 yrs 1 mo, Mumbai, 1. Managed mutual fund distribution through 4,600+ wealth segment's relationship managers and 15+ asset management companies. 2. Analyzed segment benchmarks to strengthen the wealth proposition and drive AUM growth. 3. Conducted 200+ training sessions on wealth products across PAN-India wealth branches. 4. Drove 15% MoM SIP growth through channel strategy and customer segmentation. 5. Maintained AUM of 40,000+ crores through portfolio rebalancing and HNI client relationship management. 6. Contributed 17+ articles on financial planning and investments for the bank’s in-house magazine.

Marketing Intern at Maruti Suzuki India Limited, Sep 2021 - Nov 2021 · 3 mos

Short Term Project at Maruti Suzuki India Limited, Aug 2021 - Oct 2021 · 3 mos, 1. Led competitive landscape analysis and contributed to the digitization of Maruti Suzuki's internal SOP manual. 2. Scheduled weekly meetings with the agency and set clear milestones for timely project completion. 3. Created final documents for direct implementation in the SOP digitization process. 4. Conducted QC inspections at Maruti Suzuki's Lucknow showrooms, applying the Balanced Scorecard approach.

Digital Marketing Intern at Tata Steel, Jul 2021 - Sep 2021 · 3 mos

Short Term Project at Tata Steel, Jul 2021 - Sep 2021 · 3 mos, Designed and managed a digital marketing campaign, increasing user engagement on Nest-In's social media by 3x. Contributed 6 articles which got published on Nest-In's website; Further enhancing SEO-driven marketing strategies. Assisted the online reputation management team and handled CRM operations, customer queries and sales appointments. Developed expertise in content marketing, brand positioning, and digital strategy, strengthening Nest-In's market presence. Collaborated with multiple micro influencers for social media engagement and videos.

Sales And Marketing Representative at Sureti IMF, Apr 2021 - Jun 2021 · 3 mos, Coimbatore, Tamil Nadu, India

Content Writer at BeKarmic, Sep 2020 - Apr 2021 · 8 mos

Education

Master of Business Administration, Marketing, Institute of Management Technology, Ghaziabad

Bcom Hons., Commerce, National Post Graduate College,Lucknow