Headline

Business Head | DramaStory | AI Microdrama Production : SparkStation | PnL Owner | Monetization & Growth, Content Strategist | Verse Innovation (Josh • DailyHunt • OneIndia) | Ex-TimesInternet

About

Business and content leader with *18 years of experience* building and scaling consumer businesses across short-form, narrative content, and platform-led ecosystems. Proven track record of owning P&L, monetization strategy, and growth for large-scale digital products across web and mobile platforms. Deep expertise across the full content and product lifecycle—from content strategy and programming to monetization, user engagement, analytics, and business growth. Experienced in driving revenue at scale through ads, brand integrations, subscriptions, Influencer canpaigns and emerging monetization models. Led the development and scaling of cloud-based loyalty, rewards, and digital currency platforms, enabling user retention, repeat engagement, and monetization across high-DAU consumer products. Strong understanding of content economics, and ROI-led programming. Operate at the intersection of content, product, data, and revenue, leveraging insights from engagement metrics, cohort analysis, and lifecycle funnels to optimize discovery (notifications, feed, recommendations), and maximize ARPU and retention. A hands-on, execution-focused leader with experience managing large cross-functional teams in agile environments, driving speed, quality, and accountability. Known for calm, decisive leadership in high-growth and high-ambiguity situations, including crisis and turnaround scenarios. Core Strengths: Microdrama & Short-form Content Strategy | P&L Ownership | Monetization & Ads Strategy | Content Programming & Discovery | Growth & Engagement | Analytics & Decision Science | Platform Scaling | Executive Stakeholder Management

Location

Bengaluru

Work experience

Deputy Director at VerSe Innovation, Feb 2025 - Present · 1 yr 9 mos

Associate Director at VerSe Innovation, Jul 2022 - Feb 2026 · 3 yrs 8 mos, Bengaluru, Karnataka, India

Co-Founder at Square One Media, Dec 2017 - Jun 2022 · 4 yrs 7 mos, Bengaluru, Karnataka, India, - Building brand awareness and drive lead generation through innovative campaigns - Inbound marketing and formulating content strategy for social media growth - Data analysis and optimizations Portfolio: Content Creation, High Quality Videos (3D, 2D and whiteboard animation), Content Marketing, Marketing Automation, Social Media Marketing, Email Marketing, Search Engine Optimization (SEO), Inbound marketing, and SEM.

Business Head : Follo (Web/Mweb/App) at Times Internet, Nov 2015 - Aug 2017 · 1 yr 10 mos, Noida area, india, - Responsible for launch of TOI Entertainment on web, wap and App (Follo) - Defined and Managed Interactive Entertainment/Gaming properties on Web/Wap & B20 Masala App (1 Mn Installs) - Drive integration with social media platforms as part of our viral growth strategy - Responsible for digital content curation and life cycle management

Lead Product Manager (Greetzap+, Cloud based Loyalty & Reward platform) at Times Internet, Sep 2013 - Oct 2015 · 2 yrs 2 mos, Noida, Conceptualized and designed online cloud based loyalty platform (designed for facilitating rewards program for corporate channel and customer loyalty). Envisioned ZAPon App for industry specific loyalty campaigns; first of its kind in industry. Developed GreetZAP+ Platform with modules ZAP Connect, ZaaS, Coupon Engine, Redemption Engine & ZAP Analytics. Successfully rolled out cross industry marketing & loyalty campaigns for brands like Coke, Shell Lubricants, Sanofi Pharma, Budweiser, Wipro Chandrika, YouBroadBand & Cadbury’s campaigns. Renewals happened for Shell Samriddhi & Budweiser campaign.

Product Marketing Manager at Times Internet, Apr 2011 - Aug 2013 · 2 yrs 5 mos, Noida, Uttar Pradesh, India, Strategy & budget management of Direct to Consumer business for revenue generation of 40 Mn annually. Monetizing WAP portals like Active world, Follo & GreetZAP. Responsible for all CPA, CPC, CPI, CPM & CPL campaigns to drive D2C business & analysis of same through Google Analytics.

Business Manager at Videocon Telecommunications Ltd, Mar 2010 - Mar 2011 · 1 yr 1 mo, Gurugram, Haryana, India, Product Manager for Music On Demand. Launched MOD in all circles. Part of cross functional team to launch Business Intelligence module for all products in VAS (across SMS, IVR,USSD platform) with IBM & Tech Mahindra.

Senior Manager at Spice Digital, 2008 - Mar 2010 · 2 yrs 3 mos, Noida, Uttar Pradesh, India, Product management , Consumer Analysis, Product analysis on pre launch and post launch. Marketing and promotion of the products of Retail VAS, Rural VAS and International VAS through Enterprise and Retail Channel.

Education

PGeMBA, Marketing +Operations, Mumbai Educational Trust, MET League of Colleges

B.E, Electronics and Telecom, Prof Ram Meghe College of Engineering & Management, Badnera Rly