Headline

Founder, PhoenixInk Studio | Executive Business Partner | Copywriter & Content Strategist | Brand Messaging | Customer Service| Seeking opportunities

About

For 15 years, I've been the person behind the scenes making things work. As an Executive Assistant and Operations Coordinator, I've supported CEOs through high-growth phases, managed chaos so they didn't have to, and built systems that made entire teams run smoother. I know what it takes to be the right hand that leadership actually relies on. As a Content and Campaign Manager, I spent 12 years helping Momspresso — a platform of 2 million users — grow, engage, and convert. I managed campaigns, newsletters, partnerships, and a team of 10. The result? 50% platform growth, 25% increase in email CTR, and 40% boost in community participation. Now I bring both of those worlds together as a Copywriter and Content Strategist. I write for coaches, wellness brands, D2C businesses, and EdTech companies that want copy that actually connects — not copy that sounds nice but does nothing. Email sequences. Landing pages. Sales copy. Content strategies. Words that make people feel understood, trust you faster, and take action. What makes me different? I'm not a writer who learned marketing. I'm an operator who has run campaigns, managed teams, hit targets, and supported C-suite leadership — and I write from that depth of experience. I understand brand voice, I understand business goals, and I understand what it takes to earn attention in a crowded inbox. 📌 What I can help you with: ✔ Email campaigns that get opened, read, and clicked ✔ Landing pages and sales copy that convert visitors into buyers ✔ Content strategy for coaches, brands, and course creators ✔ Executive and operational support for founders and growing teams EXECUTIVE & OPERATIONS SUPPORT #Executive Assistance #C-Suite Support #Calendar Management #Travel Coordination #Stakeholder Management #Event Coordination #Operations Management #Process Improvement #Cross-functional Coordination #Confidential Documentation COPYWRITING & CONTENT -Copywriting -Email Copywriting -Content Strategy -Content Marketing -Campaign Management -Email Marketing -Newsletter Design -Ad Copywriting -Landing Page Copy -Brand Messaging TOOLS & TECHNOLOGY -Mailchimp -Zoho CRM -Asana -Microsoft Office -Google Workspace -Canva -Notion -Microsoft Teams -Netcore -ChatGPT / AI Tools 📍 Based in Bengaluru | Available remotely | Open to full-time, part-time & freelance projects

Location

India

AI stack

notion

openai

Canva Magic Studio

ChatGPT

Fathom

Gamma

Work experience

Founder at PhoenixInk Studio, Jun 2026 - Present · 3 mo, Remote, PhoenixInk Studio is a boutique copywriting and content strategy studio helping businesses build trust, communicate with clarity, and grow through strategic messaging. I work with founders, coaches, wellness brands, D2C businesses, and growing companies to create: • Website Copywriting • Brand Messaging • Email Marketing & Nurture Sequences • Landing & Sales Pages • LinkedIn Content Strategy • Website & Messaging Audits • Content Strategy Building assets. Building trust. Building for the long term

Freelance Copywriter & Content Strategist at Self-Employed, Aug 2025 - May 2026 · 10 mos, Bengaluru, India (Remote), Worked independently with businesses and founders to develop strategic copy, content, and messaging while building the foundation that would later become PhoenixInk Studio. Services included: Conversion Copywriting Content Writing Brand Messaging Email Copywriting Website Content Content Strategy

Freelance Copywriter at Remote, Aug 2025 - May 2026 · 10 mos, Delivered copywriting and strategic content support for businesses and founders across website copy, blogs, email campaigns, and brand messaging. Worked independently while expanding expertise in conversion copywriting, SEO content, and content strategy. Built the professional foundation that evolved into PhoenixInk Studio through continuous learning, portfolio development, and strategic positioning.

Executive Assistant at Cross Identity, Feb 2024 - Jul 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, Supported the CEO of a cybersecurity company through a high-pressure phase of business growth and enterprise sales. ✔ Managed 25+ weekly leadership meetings — reduced scheduling conflicts by 80% ✔ Coordinated 100+ domestic & international travel itineraries seamlessly ✔ Served as primary liaison between CEO, departments, and enterprise clients ✔ Led on boarding and product training for 15+ new hires and clients ✔ Coordinated major industry events: ETCISO, IBA, Gartner — end-to-end logistics ✔ Maintained full confidentiality across board communications and executive correspondence 🏆 Awarded Best Employee of the Month — August 2023

Content & Campaign Manager at Momspresso / Mycity4kids, Aug 2011 - Jun 2023 · 11 yrs 11 mos, Bengaluru, Karnataka, India, 12 years building and scaling content operations for one of India's largest parenting platforms — growing from individual contributor to team lead managing a 2M+ user community. ✔ Drove 50% platform growth through 30+ campaigns over tenure ✔ Increased email CTR by 25% through 50+ newsletter campaigns ✔ Oversaw 300+ event listings — boosting community engagement and visibility ✔ Secured brand & content partnerships, increasing participation by 40% ✔ Led a 10-member content team with 100% SLA compliance ✔ Cut CRM onboarding time by 30% through process redesign ✔ Managed Mailchimp & Zoho CRM — segmentation, campaigns, reporting

Education

Bachelor's Degree : B Com, Financial Management and Financial Services, bangalore university

Civil Services Preliminary Exam, Indian Administrative Services, Himalai IAS Academy