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Sakthivel Selvaraj

Market Development Specialist III | Thermo Fisher Scientific | AI Search & Optimization | Technical SEO | Multi-Modal Optimization | Digital Growth through AEO | Expertise in SEMrush & Web Analytics | OmniChannel

Bengaluru

7+ years of work experience

Thermo Fisher Scientific
Aug 20251 yr 2 mosPresent

Bengaluru, Karnataka, India

1. AI & Search Visibility Leadership Drive visibility for Thermo Fisher’s products, FAQs, and scientific content across Google AI Overviews, Gemini, ChatGPT, Perplexity, Meta AI, Grok, and global engines. Collaborate with BU leaders to prioritize high-impact topics and improve accuracy, reach, and risk management. 2. AI-Ready Content & E-E-A-T Alignment Create AEO briefs, structured Q&A formats, and LLM-friendly summaries to support strong answer coverage. Partner with SMEs to validate accuracy, scientific claims, and E-E-A-T standards. Feed insights from customer communities and peer channels into content planning. 3. Technical SEO & Structured Data Optimization Maintain SEO health through indexing, crawlability, canonicalization, and schema accuracy. Implement advanced markup including FAQ, HowTo, Product, Dataset, and Speakable. Apply AI-optimized structured data to help LLMs interpret key content. 4. Multi-Modal Optimization & AI Visibility Testing Optimize imagery and videos using enhanced metadata, captions, translations, and automation workflows. Strengthen snippet eligibility by embedding optimized assets into priority pages. Test visibility across major LLMs to identify hallucinations, misinformation, and missing citations. 5. Reputation Management & Reporting Lead the misinformation intake and escalation workflow across content, comms, legal, and BU teams. Track detection → correction → retesting cycles to improve factual accuracy in AI platforms. Maintain dashboards (Looker, GSC, SEMrush, Adobe) and deliver regular insights to guide BU content, paid media alignment, and AI optimization strategy.
Merck Group
Jan 20258 mosAug 2025

Greater Bengaluru Area

Managed and optimized Performance Max (PMax) campaigns in collaboration with Google, specifically for TFF Systems, achieving a ~20% increase in impressions and sales over 6 months. Conducted keyword research and managed keyword repositories using SEMrush to support search engine marketing (SEM) strategies. Analyzed website performance and user behavior using Google Analytics to drive data-informed decisions and improve digital marketing performance. Performed sales analysis and created insightful reports using ThinkCell to visualize data for clear communication. Developed and delivered detailed digital marketing performance presentations to the leadership team in the PS Group, enhancing strategic decision-making. Collaborated cross-functionally with internal teams and external partners to ensure successful digital marketing campaigns.
Merck Group
Apr 20231 yr 10 mosJan 2025

Bengaluru, Karnataka, India

Dashboard Development: Designed interactive dashboards in Looker Studio and Power BI, integrating Google Analytics data to visualize web performance for LWS, BioM, and DxRM portfolios. Customer Journey Mapping: Created customer journey maps for LWS and SQ configurators to analyze engagement at each step and optimize user experience. Technical SEO Improvements: Performed audits using SEMrush and Google Search Console, resolving crawl errors, broken links, and speed issues, leading to better search rankings. SERP Rank Achievement: Revamped and optimized the ReCycler™ page with targeted content and backlinks, achieving #1 rank on SERP. Collaboration and ABM: Contributed to Account-Based Marketing (ABM) initiatives for the DxRM portfolio and collaborated with cross-functional team. Keyword Research and Competitor Analysis: Conducted in-depth keyword research and competitor analysis using SEMrush, identifying opportunities to optimize content and outperform competitors in LWS portfolio Webform Automation: Developed an automation solution for webform submissions in SFDC using Python, ensuring all webforms function seamlessly and are regularly monitored for accuracy and performance.
Merck Group
Nov 20211 yr 5 mosMar 2023

Bangalore Urban, Karnataka, India

Digital Marketing Analyst with expertise in SEO, and Web Analytics. Proficient in Google Analytics, Looker Studio, and advanced reporting tools to analyze data and improve campaign performance. Skilled in keyword research, and crafting effective digital strategies to boost visibility and ROI. Hands-on expertise in Python, Power BI, and Excel automation for data analysis and workflow optimization. Adept at collaborating with stakeholders to align project goals, manage data quality, and deliver impactful results.
Avantor
Apr 20201 yr 8 mosNov 2021

Tamil Nadu, India

Product Information Management -Create, Evaluate, Revise content for Life Science and Laboratory Scientific Products, and Publish the same Content on the Website using STIBO SYSTEMS(CMS&MDM) -Publishing Images, Videos, and Documents(SDS, Technical Data Sheets, Manuals, Certificates) related to Products on the Website -Proof Reading existing documents and updating them based on Global Rules and Style Guidelines -Product Life Cycle Management, includes removing Non-live products from the Website for any specific region, with help of SAP and STIBO
Avantor
Mar 20191 yr 2 mosApr 2020

Greater Coimbatore Area

Product Information Management

Sakthivel’s AI Stack

anthropic apis
anthropic apis
claude
claude
notebooklm
notebooklm
openai
openai
Canva Magic Studio
Canva Magic Studio
Microsoft Copilot
Microsoft Copilot

Education

Annamalai university

Master of Science - MS, Biotechnology

Annamalai university

20172 yrs2019
Nandha Arts and Science College

Bachelor's degree, Biotechnology

Nandha Arts and Science College

20143 yrs2017

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Headline

Market Development Specialist III | Thermo Fisher Scientific | AI Search & Optimization | Technical SEO | Multi-Modal Optimization | Digital Growth through AEO | Expertise in SEMrush & Web Analytics | OmniChannel

About

I am a AEO Specialist focused on expanding Thermo Fisher’s visibility across AI-driven answer engines and traditional search platforms. My work bridges content strategy, technical SEO, AI optimization, and reputation management, ensuring that our products, innovations, and scientific expertise surface accurately and authoritatively across Google, Gemini, GPT, Perplexity, Meta AI, Grok, and global AI ecosystems. I partner closely with divisional marketers, SMEs, paid media, and analytics teams to build a cohesive and future-ready AEO ecosystem — one that prioritizes authoritative content, technical health, multi-modality, and proactive AI visibility monitoring. My mission is to help Thermo Fisher lead in the new era of AI search, structured knowledge, and scientific accuracy.

Location

Bengaluru

AI stack

anthropic apis

claude

notebooklm

openai

Canva Magic Studio

Microsoft Copilot

Work experience

Market Development Specialist III at Thermo Fisher Scientific, Aug 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, 1. AI & Search Visibility Leadership Drive visibility for Thermo Fisher’s products, FAQs, and scientific content across Google AI Overviews, Gemini, ChatGPT, Perplexity, Meta AI, Grok, and global engines. Collaborate with BU leaders to prioritize high-impact topics and improve accuracy, reach, and risk management. 2. AI-Ready Content & E-E-A-T Alignment Create AEO briefs, structured Q&A formats, and LLM-friendly summaries to support strong answer coverage. Partner with SMEs to validate accuracy, scientific claims, and E-E-A-T standards. Feed insights from customer communities and peer channels into content planning. 3. Technical SEO & Structured Data Optimization Maintain SEO health through indexing, crawlability, canonicalization, and schema accuracy. Implement advanced markup including FAQ, HowTo, Product, Dataset, and Speakable. Apply AI-optimized structured data to help LLMs interpret key content. 4. Multi-Modal Optimization & AI Visibility Testing Optimize imagery and videos using enhanced metadata, captions, translations, and automation workflows. Strengthen snippet eligibility by embedding optimized assets into priority pages. Test visibility across major LLMs to identify hallucinations, misinformation, and missing citations. 5. Reputation Management & Reporting Lead the misinformation intake and escalation workflow across content, comms, legal, and BU teams. Track detection → correction → retesting cycles to improve factual accuracy in AI platforms. Maintain dashboards (Looker, GSC, SEMrush, Adobe) and deliver regular insights to guide BU content, paid media alignment, and AI optimization strategy.

SEM Specialist at Merck Group, Jan 2025 - Aug 2025 · 8 mos, Greater Bengaluru Area, Managed and optimized Performance Max (PMax) campaigns in collaboration with Google, specifically for TFF Systems, achieving a ~20% increase in impressions and sales over 6 months. Conducted keyword research and managed keyword repositories using SEMrush to support search engine marketing (SEM) strategies. Analyzed website performance and user behavior using Google Analytics to drive data-informed decisions and improve digital marketing performance. Performed sales analysis and created insightful reports using ThinkCell to visualize data for clear communication. Developed and delivered detailed digital marketing performance presentations to the leadership team in the PS Group, enhancing strategic decision-making. Collaborated cross-functionally with internal teams and external partners to ensure successful digital marketing campaigns.

Senior Analyst at Merck Group, Apr 2023 - Jan 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, Dashboard Development: Designed interactive dashboards in Looker Studio and Power BI, integrating Google Analytics data to visualize web performance for LWS, BioM, and DxRM portfolios. Customer Journey Mapping: Created customer journey maps for LWS and SQ configurators to analyze engagement at each step and optimize user experience. Technical SEO Improvements: Performed audits using SEMrush and Google Search Console, resolving crawl errors, broken links, and speed issues, leading to better search rankings. SERP Rank Achievement: Revamped and optimized the ReCycler™ page with targeted content and backlinks, achieving #1 rank on SERP. Collaboration and ABM: Contributed to Account-Based Marketing (ABM) initiatives for the DxRM portfolio and collaborated with cross-functional team. Keyword Research and Competitor Analysis: Conducted in-depth keyword research and competitor analysis using SEMrush, identifying opportunities to optimize content and outperform competitors in LWS portfolio Webform Automation: Developed an automation solution for webform submissions in SFDC using Python, ensuring all webforms function seamlessly and are regularly monitored for accuracy and performance.

Analyst at Merck Group, Nov 2021 - Mar 2023 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, Digital Marketing Analyst with expertise in SEO, and Web Analytics. Proficient in Google Analytics, Looker Studio, and advanced reporting tools to analyze data and improve campaign performance. Skilled in keyword research, and crafting effective digital strategies to boost visibility and ROI. Hands-on expertise in Python, Power BI, and Excel automation for data analysis and workflow optimization. Adept at collaborating with stakeholders to align project goals, manage data quality, and deliver impactful results.

Associate at Avantor, Apr 2020 - Nov 2021 · 1 yr 8 mos, Tamil Nadu, India, Product Information Management -Create, Evaluate, Revise content for Life Science and Laboratory Scientific Products, and Publish the same Content on the Website using STIBO SYSTEMS(CMS&MDM) -Publishing Images, Videos, and Documents(SDS, Technical Data Sheets, Manuals, Certificates) related to Products on the Website -Proof Reading existing documents and updating them based on Global Rules and Style Guidelines -Product Life Cycle Management, includes removing Non-live products from the Website for any specific region, with help of SAP and STIBO

Jr Associate at Avantor, Mar 2019 - Apr 2020 · 1 yr 2 mos, Greater Coimbatore Area, Product Information Management

Education

Master of Science - MS, Biotechnology, Annamalai university

Bachelor's degree, Biotechnology, Nandha Arts and Science College