About
A result-oriented professional with 4+ years of experience in the highly competitive Digital Industry. Proven track record of driving website operations & strategy, SEO, campaign performance, GTM Planning and data-led reporting across Domestic and International markets at Royal Enfield. Experienced in partnering with cross-functional teams and leadership to translate complex digital and business data into actionable insights, support growth planning, and enable strategic decision-making across brand, marketing, and customer engagement initiatives. Holds an MBA in Business Analytics. Core Competencies: • Brand Strategy • Campaign Planning •Projects & Operations Management •MIS/QBR Reporting • Go to Market (GTM) Strategy • GA Tagging • CRM Integration • SEO Optimization • Data Analysis • Executive Storytelling & CXO Reporting • Campaign Planning • Competitive Benchmarking • Go to Market (GTM) Strategy • Stakeholder Management • Website Optimization • Google Analytics • Team Manager • Functional & Non Functional Documentation
Work experience
Assistant Manager- Brand & Marketing at Royal Enfield, Nov 2023 - Present · 2 yrs 11 mos, Gurugram, Handling Royal Enfield Global Marketing Digital function. Primary supporting Websites for International Markets i.e. APAC, and Americas
Business Analyst at Eton Solutions LP, Jul 2022 - Oct 2023 · 1 yr 4 mos, Bengaluru, Karnataka, India
Business Analyst at upGrad, Jan 2022 - Jun 2022 · 6 mos, Mumbai, Maharashtra, India
Statistical Analysis Intern at Grasim Industries Limited | Pulp & Fibre, May 2020 - Jul 2020 · 3 mos, Nagda, Madhya Pradesh, India
Marudhara Association: Event Coordinator at Birla Institute of Technology and Science, Pilani, Aug 2018 - Dec 2021 · 3 yrs 5 mos, Pilani, Rajasthan, India
Education
Master of Business Administration, Business Analytics, Birla Institute of Technology and Science, Pilani
Master of Science, Chemistry, Birla Institute of Technology and Science, Pilani
