Analyzed performance metrics, engagement trends, conversion rates, and audience behavior across 50+ marketing ad campaigns to identify optimization opportunities and improve campaign effectiveness. Monitored key KPIs including reach, impressions, click-through rates, engagement rates, conversions, and audience growth to evaluate campaign performance and support data-driven marketing decisions. Performed exploratory data analysis, A/B testing analysis, and trend evaluation to identify high-performing content strategies and improve reporting accuracy. Created analytical reports, monthly performance summaries, and growth tracking reports for 10+ Instagram and YouTube clients to monitor audience engagement, content performance, follower growth, and campaign outcomes. Worked extensively with spreadsheets and structured datasets to organize, validate, and analyze performance data while ensuring reporting consistency, data accuracy, and actionable business insights. Supported optimization initiatives by identifying performance patterns, audience trends, and engagement opportunities through analytical reporting and data visualization techniques.