---
title: "Sakshi Koli - Team Lead – SEO & Digital Marketing in New Delhi | Tal"
description: "Meet Sakshi Koli, Digital Marketing & SEO Strategist | AI-Driven SEO | Technical & Performance Marketing | Programmatic (DV360) | Team Lead based in New Delhi. AI stack includes gemini, n8n, and notion."
image: "https://tal.club/meet/sakshi-koli/share-image"
---

# Sakshi Koli on Tal

## Headline

Digital Marketing & SEO Strategist \| AI\-Driven SEO \| Technical & Performance Marketing \| Programmatic \(DV360\) \| Team Lead

## About

I’m a results\-driven digital marketing professional with over 5 years of experience leading SEO, performance marketing, and growth strategies for both in\-house and client brands\. My expertise spans across on\-page, off\-page, and technical SEO, Google Ads, and programmatic campaigns \(DV360\)\. I’ve successfully executed influencer collaborations, PR campaigns, and AI\-driven SEO initiatives that have increased visibility, rankings, and ROI\. Currently, I lead a digital marketing team at Saffron Tech, driving measurable results through innovative automation workflows, AI\-based keyword clustering, and data\-backed performance marketing\. I’m passionate about bridging creativity with analytics to deliver real business impact — and continuously exploring how AI and automation can redefine digital marketing efficiency\.

## Location

New Delhi

## AI stack

gemini

n8n

notion

openai

## Work experience

Team Lead – SEO & Digital Marketing at Saffron Tech Pvt\. Ltd, Jan 2025 \- Present · 1 yr 6 mos, Ghitorni, Designed and executed integrated SEO and performance marketing strategies to drive traffic, leads, and ROI\. Managed Google Ads campaigns, optimized CPC, and improved conversion rate\. Planned influencer & YouTuber outreach campaigns to enhance brand authority\. Led press release & PR outreach strategies, securing coverage in digital publications\. Conducted full\-funnel SEO audits using Ahrefs, SEMrush, and GA4 for continuous optimization\. Mentored two executives, fostering analytical thinking and process\-driven execution\. Implemented AI\-based keyword clustering and automation workflows to boost efficiency\.

Sr\. SEO Executive at Autus Digital Agency, Apr 2022 \- Dec 2024 · 2 yrs 9 mos, Delhi, India, As a Senior SEO Executive, my multifaceted role revolves around developing and implementing advanced SEO strategies\. Here's a concise breakdown of my daily activities: 1\. Strategic SEO Planning: \- Conducting comprehensive site audits to identify areas for improvement\. \- Executing client\-aligned SEO strategies\. \- Staying current with SEO trends and algorithm changes\. 2\. Keyword Research and Analysis: \- In\-depth keyword research for high\-traffic relevance\. \- Competitor analysis for benchmarking\. \- Optimizing website content for search engine rankings\. 3\. On\-Page and Off\-Page Optimization: \- Applying on\-page best practices\. \- Building a robust off\-page strategy \(link building, influencer outreach\)\. \- Enhancing site structure, speed, and mobile responsiveness\. 4\. Content Strategy and Optimization: \- Collaborating with content creators for SEO\-friendly content\. \- Managing the content calendar\. \- Data\-driven adjustments based on analytics\. 5\. Technical SEO: \- Resolving technical issues \(broken links, crawl errors, duplicates\)\. \- Coordinating with web developers for enhancements\. \- Monitoring performance and adapting strategies\. 6\. Analytics and Reporting: \- Tracking organic traffic, rankings, and conversions\. \- Generating insightful reports for stakeholders\. \- Providing data\-backed recommendations for continuous improvement\. In my capacity as a Senior SEO Executive, I take pride in driving measurable improvements in search engine performance, user engagement, and ultimately, the bottom line for businesses\. I'm dedicated to delivering excellence and innovation in every aspect of my work, ensuring that the businesses I work with achieve their full online potential\.

Digital Marketing Executive at SLN Softwares, Apr 2020 \- Mar 2022 · 2 yrs, Delhi, India, Delivered SEO and paid marketing solutions for SMEs\. Created custom keyword & ad strategies, improving lead quality and reducing ad spend\. Strengthened brand presence with SEO audits, backlink strategy, and optimized site content\.

## Education

Bachelor of Commerce \- BCom, Business, Management, Marketing, and Related Support Services, Daulat Ram College

[View the original profile](https://tal.club/meet/sakshi-koli)

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