Headline

Product Marketing | B2B Marketing | Branding strategist | LinkedIn Top Voice 2024

About

Hi, I am Sakshi Jha, a marketer with 4+ years of experience, transitioning from content marketing to digital advertising and brand marketing. Currently part of Google India's Ads Marketing team through a prestigious flagship program. Currently at Google, I am part of advertiser growth and GTM programs for Search and Shopping Ads, driving pipeline, revenue, and brand lift across India's most ambitious businesses. From shaping CXO narratives at flagship events to building media partnerships that 10x share of voice, my work sits at the intersection of strategy, storytelling, and measurable impact. What makes me a little different? I've seen both sides. My B2B roots run deep, from demand generation, advertiser lifecycle, and cross-functional GTM, to multi-million dollar pipeline programs. But I also co-founded a branding consultancy where I worked directly with D2C founders, turning content into inbound revenue and LinkedIn profiles into growth engines. That B2C lens of understanding the end customer and curating brand narratives that convert shapes how I think about positioning, messaging, and product marketing. I geek out on the moments where brand meets performance: where a sharp insight leads to a sharper campaign, where a product story lands in a way that moves the market. If you're building something that needs a marketer who can think from first principles and execute at scale, let's talk

Location

Gurugram

AI stack

antigravity

claudecode

Work experience

Product Marketing (Search and Shopping Ads) at Google, Mar 2024 - Apr 2026 · 2 yrs 2 mos, Gurugram, Part of India Ads Marketing team. 1. Led media & creative strategy for Google's 2025 Shopping Campaign, generating 1,000+ qualified leads and a 3.7% brand lift in advertiser perception. 2. Led Think Global India 2024, Google's flagship export event for 80+ advertisers, delivering $2M incremental revenue, $18M+ pipeline, and a 4.7/5 CSAT. 3. Assessed AI adoption maturity across 50+ companies to shape Google Marketing Live 2024, reaching 190+ businesses and unlocking a $131M sales pipeline. 3. Built a data-driven partnership framework with 20+ media houses & industry bodies (MMA, ET, FICCI), growing Google's share of voice by 63%. 4. Drove India-specific Search Ads roadmap by leading VoC research with SMBs and collaborating with APAC stakeholders to surface regional pain points. 5. Scaled Search & Shopping GTM frameworks cross-functionally, sharpening customer pitch materials across multiple product verticals.

Content Specialist at Vasitum, Jun 2022 - Mar 2023 · 10 mos, Noida, 1. Generated 300+ MQLs via outbound efforts and developed a GDN campaign that built a $10K sales pipeline from scratch. 2. Grew organic social reach by 70% and engagement by 47% through strategic brand positioning and content execution. 3. Established optimized email marketing SOPs resulting in an average open rate of 35%.

Content Writer at Nanhe Pakshi, Jul 2020 - Jul 2020 · 1 mo

Education

BA honours, English, sharda university

Army Public School, Pune