Sakshi Bansal profile photo 1 on Tal

Sakshi Bansal

Product Analytics & Strategy Leader | Data-Driven Product Decisions | Growth, Retention & Monetisation | Fintech & SaaS | Executive Partner

Bengaluru

8+ years of work experience

Freshworks
Sep 20233 yrsPresent

In this role, I lead product analytics as a strategic capability that directly informs product direction, growth priorities, and monetisation decisions. I work closely with product, engineering, and go-to-market leadership to embed analytics into planning, prioritisation, and execution processes. My focus is on translating ambiguous business problems into clear decision frameworks, enabling leadership teams to evaluate trade-offs and align investments with customer value and long-term outcomes. I have played a key role in advancing a data-led operating model by defining shared success metrics, strengthening data foundations, and building trust in analytics across teams. Alongside strategic advisory responsibilities, I have built and scaled a product analytics organisation, established performance and governance systems, and fostered a culture of analytical rigour, experimentation discipline, and outcome-driven execution.
Khatabook
Apr 20221 yr 6 mosSep 2023

As the senior analytics leader for a rapidly scaling fintech platform, I owned the product analytics charter across growth, payments, lending, and monetisation initiatives. I partnered closely with executive leadership to guide high-stakes decisions by balancing growth ambition with sustainability and financial discipline. In an environment with limited existing analytics maturity, I built foundational governance, measurement systems, and decision cadences from the ground up. My role required deep involvement in shaping product roadmaps, go-to-market strategies, and portfolio guardrails using customer behaviour and risk insights. I also recruited and developed a strong analytics team, defined quality standards, and established collaboration models that positioned analytics as a trusted decision-making partner across the organisation.
Razorpay
Mar 20211 yr 2 mosApr 2022

Bangalore Urban, Karnataka, India

In this role, I led product analytics for core merchant-facing platforms, supporting decisions across product roadmap, prioritisation, monetisation strategy, and go-to-market execution. I worked closely with senior product, engineering, and business leaders to inform growth and activation trade-offs through structured analysis and experimentation. A significant part of my work involved embedding experimentation rigour into product development, enabling teams to validate assumptions and measure impact before scaling initiatives. I also played a key role in strengthening analytics infrastructure and standardising measurement frameworks, helping teams move faster while maintaining confidence in decision quality. Alongside hands-on analytical work, I led and developed a growing analytics team, balancing execution with capability building.
Envestnet | Yodlee
Dec 20191 yr 5 mosApr 2021

Bengaluru, Karnataka, India

[24]7.ai India
Nov 20172 yrsOct 2019

Bangalore

Sakshi’s AI Stack

aistudio
aistudio
manus
manus
minimax
minimax
railway
railway

Education

Case Western Reserve University

Master of Business Administration (MBA)

Case Western Reserve University

20142 yrs2016
Kurukshetra university

Bachelor of Technology - BTech

Kurukshetra university

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Headline

Product Analytics & Strategy Leader | Data-Driven Product Decisions | Growth, Retention & Monetisation | Fintech & SaaS | Executive Partner

About

I am a product analytics leader who helps organisations use data to make better product and business decisions. My work focuses on embedding analytics into how leaders prioritise, invest, and evaluate outcomes so decisions are driven by evidence, not assumptions. I specialise in framing complex, open-ended problems into clear decision paths, defining success metrics, and building measurement systems that connect product execution to growth, retention, and monetisation impact. I have led the shift from ad-hoc analysis to mature, data-led operating models by setting North Star metrics, strengthening data foundations, and enabling self-serve insights across product and go-to-market teams. My experience spans product-led growth, experimentation strategy, product and business analytics, and predictive modelling. I am also a hands-on people leader who builds strong analytics teams and aligns cross-functional stakeholders around shared metrics, accountability, and outcomes—helping organisations move faster while maintaining strategic discipline.

Location

Bengaluru

AI stack

aistudio

manus

minimax

railway

Work experience

Sr Product Analytics Manager at Freshworks, Sep 2023 - Present · 3 yrs, In this role, I lead product analytics as a strategic capability that directly informs product direction, growth priorities, and monetisation decisions. I work closely with product, engineering, and go-to-market leadership to embed analytics into planning, prioritisation, and execution processes. My focus is on translating ambiguous business problems into clear decision frameworks, enabling leadership teams to evaluate trade-offs and align investments with customer value and long-term outcomes. I have played a key role in advancing a data-led operating model by defining shared success metrics, strengthening data foundations, and building trust in analytics across teams. Alongside strategic advisory responsibilities, I have built and scaled a product analytics organisation, established performance and governance systems, and fostered a culture of analytical rigour, experimentation discipline, and outcome-driven execution.

Sr. Product Analytics Manager at Khatabook, Apr 2022 - Sep 2023 · 1 yr 6 mos, As the senior analytics leader for a rapidly scaling fintech platform, I owned the product analytics charter across growth, payments, lending, and monetisation initiatives. I partnered closely with executive leadership to guide high-stakes decisions by balancing growth ambition with sustainability and financial discipline. In an environment with limited existing analytics maturity, I built foundational governance, measurement systems, and decision cadences from the ground up. My role required deep involvement in shaping product roadmaps, go-to-market strategies, and portfolio guardrails using customer behaviour and risk insights. I also recruited and developed a strong analytics team, defined quality standards, and established collaboration models that positioned analytics as a trusted decision-making partner across the organisation.

Product Analytics Manager at Razorpay, Mar 2021 - Apr 2022 · 1 yr 2 mos, Bangalore Urban, Karnataka, India, In this role, I led product analytics for core merchant-facing platforms, supporting decisions across product roadmap, prioritisation, monetisation strategy, and go-to-market execution. I worked closely with senior product, engineering, and business leaders to inform growth and activation trade-offs through structured analysis and experimentation. A significant part of my work involved embedding experimentation rigour into product development, enabling teams to validate assumptions and measure impact before scaling initiatives. I also played a key role in strengthening analytics infrastructure and standardising measurement frameworks, helping teams move faster while maintaining confidence in decision quality. Alongside hands-on analytical work, I led and developed a growing analytics team, balancing execution with capability building.

Analytics Manager at Envestnet | Yodlee, Dec 2019 - Apr 2021 · 1 yr 5 mos, Bengaluru, Karnataka, India

Lead Business Analyst at [24]7.ai India, Nov 2017 - Oct 2019 · 2 yrs, Bangalore

Education

Master of Business Administration (MBA), Case Western Reserve University

Bachelor of Technology - BTech, Kurukshetra university