About
I'm a Brand Strategist, Marketing Professional, and Digital Growth Specialist with 6+ years of experience building and scaling brands through strategic marketing, media planning, performance advertising, and creative storytelling. My expertise spans Brand Strategy, Media Planning & Buying, Direct Publisher Partnerships, Social Media Marketing, Performance Marketing, Programmatic Advertising, OTT & CTV Media, and Marketing Operations. I have worked across FMCG, Technology, Wellness, Fitness, and Consumer sectors, helping brands establish strong market positioning and drive measurable business growth. Over the years, I have led brand launches, developed go-to-market strategies, managed high-budget digital campaigns, negotiated and executed direct publisher buys, and scaled social media communities by 300%+. From crafting brand identities and content strategies to planning and executing integrated media campaigns across Google Ads, Meta, DV360, OTT, CTV, and premium publisher networks, I combine strategic thinking with hands-on execution. I thrive in fast-paced environments where innovation, leadership, and growth come together. Whether it's building a brand from scratch, optimizing media investments, leading cross-functional teams, or driving full-funnel marketing strategies, I am passionate about creating impactful marketing ecosystems that deliver measurable results. Currently exploring opportunities in Brand Strategy, Marketing Leadership, Media Planning & Buying, Digital Growth, and Marketing Operations, where I can contribute to building strong brands and accelerating business growth at scale.
Work experience
Media Planning Manager at iAvatarZ Digital, Jul 2025 - Present · 1 yr 1 mo
Digital Marketing Manager at Rafiki Solutions Pvt. Ltd. - The Knowledge Crafter, May 2019 - Present · 7 yrs 3 mos, Noida, Uttar Pradesh, India
Social Media Manager at Markup Designs, Aug 2024 - May 2025 · 10 mos, India
