Headline

Marketing Automation Specialist | Pardot & SFMC | B2B Demand Generation | Driving Pipeline & Revenue Through Scalable Campaign Execution

About

I build marketing systems that turn intent signals into pipeline at scale, across regions, and with measurable outcomes. With 5+ years in B2B marketing automation and demand generation, I specialise in end-to-end campaign orchestration across Salesforce Pardot (Account Engagement), Marketing Cloud (SFMC), and CRM-integrated ecosystems. My work spans financial services, SaaS, and enterprise B2B helping organizations move from batch and blast campaigns to intelligent, data-driven nurture journeys. At Crisil, I led Pardot adoption across three business units, increased automation utilisation to 70%, and improved campaign engagement by 40% through personalised, segmented email journeys. At Eka Software, I ran multi-region demand gen across APAC, EMEA, and North America — generating MQLs and SQLs through ABM and vendor-led campaigns with partners like Microsoft. What I bring to the table: Marketing automation architecture — Pardot, SFMC, HubSpot B2B demand generation and lead nurturing at scale Salesforce CRM integration, reporting, and campaign attribution C-suite performance reporting and data storytelling via Power BI AI-assisted marketing workflows I'm currently open to senior marketing automation, demand generation, or Salesforce-focused roles. Feel free to reach out.

Location

Bengaluru

AI stack

cursor

opencode

Work experience

Marketing Automation & Demand Generation at Crisil, Oct 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India, •Led Pardot (Account Engagement) adoption across three business units, scaling marketing automation utilisation to 70%. •Increased campaign engagement rates by 40% by designing personalised, segmented email journeys and persona-driven messaging strategies. •Improved lead conversion by 25% through optimised automated workflows, lead scoring models, and nurture journey redesigns. •Integrated Pardot with Zoom, and corporate websites to enable real-time visitor tracking and seamless lead capture. •Delivered Salesforce Marketing Cloud and automation training to cross-functional teams, enabling scalable self-serve campaign execution. •Designed and delivered C-suite marketing performance reports and dashboards for senior leadership.

Marketing Executive at Eka Software Solutions, Feb 2022 - Oct 2024 · 2 yrs 9 mos, Hybrid, •Managed and Executed campaigns for sustainability projects in the APAC/EMEA/NA region. •Managed vendor partnerships with Microsoft and AdRoll Ads. •Handled social media marketing on LinkedIn and Twitter (now X)

Management Trainee at Eka Software Solutions, Feb 2022 - Mar 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India

Channel Sales Specialist at JungleWorks, Jul 2020 - Oct 2020 · 4 mos, Chandigarh, India, It's a SAAS based organization based out of Chandigarh, Key Deliverables 1- Started as a Sales inbound in the organization then upgraded to Channel Sales 2- Getting onboard the clients from all around the globe. 3- Most importantly learned how to work under pressure and achieve the targets on time. 4-know the requirements of the consumers and assist with the product that they are looking for. 5-Giving demos of the product and presentations to the client’s 6-Handled Youtube Channel. 7-Worked on CRM. 8-Handled a team of partners from Different Nations.

Digital Marketing Intern at Aditya Birla Capital, May 2020 - Jul 2020 · 3 mos, Produced product marketing videos and promoted campaigns across Facebook and Instagram. Improved organic engagement and increased website traffic through social media initiatives.

Financial Advisor Trainee at Aditya Birla Capital, May 2020 - Jun 2020 · 2 mos, Pune, Maharashtra, India, Its been a great experience working under this big brand and learned a lot regarding 1- sales 2-sales pitching, the insurance industry 3- investment sector, etc . I'm really thankful to Aditya Birla Capital for taking me in as an intern and giving me deep insights into the Insurance industry.

Management Trainer at Vardhan Consulting Engineers, May 2020 - Jun 2020 · 2 mos, Bhopal, Madhya Pradesh, India, Role- Case Study And Analysis. Done case study and Analysis of various industry's in the span of two months.

Education

Master of Business Administration - MBA, Marketing and sales, Sri Balaji University, Pune

Bachelor of Commerce - BCom, Economics, Government Hamidiya Arts & Commerce Degree College