Headline

Global Product Marketing (Automotive) @ TE Connectivity | OTW

About

B2B Product Marketer with 4+ years driving user growth and GTM strategy. Current: Product Marketing at TE Connectivity - Global automotive, where I own the go-to-market for TE's two-wheeler connector portfolio across India, SEA, and global markets Previously, kickstarted PMM at Simplilearn(ed-tech). I owned growth for a freemium ed-tech product, delivered a 30% MAU increase (78K → 101K), a 56% sign-up growth through behavioural segmentation and funnel optimisation, and scaled enrollments by 37% across 15+ product launches. Won Promising Star Award for exceeding targets by 140%. At Flipkart (Shopsy), I drove 43% increase in weekly active sellers and 25% organic traffic growth through targeted retention campaigns and content strategy. What I bring: Growth systems design, GTM strategy, funnel optimisation, AI-powered automation, sales enablement, and cross-functional execution across Product, Sales, and Engineering. What I'm building toward: Revenue Operations, GTM Strategy, Growth Product Management roles where I can own business outcomes end-to-end - particularly at B2B SaaS or AI companies solving complex technical problems. Currently exploring: Growth roles, GTM Strategy positions, and Revenue Operations opportunities at high-growth startups. Open to conversation. 📧 sairusbhatt1@gmail.com

Location

Bengaluru

AI stack

claude

gemini

n8n

notebooklm

notion

openai

Work experience

Product Maketing at TE Connectivity, May 2025 - Present · 1 yr 4 mos, On-site, - Managing Product Commercialisation initiatives for Automotive (Signal and Power, Emobility), 2 Wheeler portfolio - Solving for product findability on Te.com

Assistant Manager - Product Marketing at Simplilearn, Jun 2024 - May 2025 · 1 yr, Bengaluru, Karnataka, India, > Positioning and Messaging for SL courses (US,In & ROW) > GTM planning and stakeholder management > CRO for course and review pages > Branding and Partnerships (India and US) > Sales enablement > Occasionally, making content for YouTube 😁

Assistant Manager - Content Marketing at Simplilearn, Mar 2023 - Aug 2024 · 1 yr 6 mos, On-site, - Editing collateral and aligning internal timelines for global university partnerships. - Creating long and short-form content to drive lead generation. - Recognized with the "Promising Star - Marketing" award for contributions in Q1 2023.

Senior Content Writer at Flipkart, Oct 2022 - Mar 2023 · 6 mos, Bengaluru, Karnataka, India

Content Writer at Flipkart, Nov 2021 - Oct 2022 · 1 yr, Bangalore Urban, Karnataka, India, - End to End Management of Marketing Campaigns - Building Brand Credibility over Social Media Channels (FB,YT) - Reviewing & Creating content for Emails, On-site notifications and Push Notifications for Sellers and Re-Sellers - Managed Seller Website working with Agencies.

Social Media Marketing Intern at Protonn, Aug 2021 - Oct 2021 · 3 mos, Bangalore Urban, Karnataka, India, - Managed all social media handles which consisted of planning posts all the way to set up automated posting. - Part of drip emailer campaign and email marketing - Conceptualized and created videos both of short and long form. - Edited content for blogs and optimised them for SEO using WordPress and Yoast

Social Media Marketing Intern at Castiko, Mar 2021 - May 2021 · 3 mos, - Responsible for generating and scheduling content on social media handles - Converting leads into potential customers (Sales) - Designing creatives and posters for SMM

Education

B.E., Mechanical Engineering, M V J College of Engineering, BANGALORE

Schooling, Don Bosco School, Silchar