---
title: "Saikat Dutta - Lead Associate - CRM in Bengaluru | Tal"
description: "Meet Saikat Dutta, Marketing, Revenue & Growth - Myntra | Ex - Internshala based in Bengaluru. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/saikat-dutta/share-image"
---

# Saikat Dutta on Tal

## Headline

Marketing, Revenue & Growth \- Myntra \| Ex \- Internshala

## About

With over 5\+ years of experience in Ed\-Tech, E\-Commerce, CRM, affiliate, loyalty, and Program management, I excel in launching and managing online affiliate & loyalty programs through collaborative leadership\. As an Associate \- Revenue & Growth at Myntra, I manage the planning of all CRM channels, implementing successful strategies for increased traffic, revenue, and customer retention\. Spearheading CRM planning for all major sale events, I contribute to business growth with a focus on innovation and strategic engagement\. Dedicated to delivering exceptional customer experiences, I leverage cross\-channel expertise and analytics, aiming to contribute to organizational success in the dynamic realm of marketing and growth\.

## Location

Bengaluru

## AI stack

claude code

claude

gemini

midjourney

notebooklm

notion

## Work experience

Lead Associate \- CRM at Myntra, Mar 2026 \- Present · 8 mos, Strategic CRM Roadmap & Growth: Architected the 2023–2025 CRM strategy, driving a 25% revenue increase and 40% growth in sessions by aligning multi\-channel execution with long\-term business KPIs and cross\-functional roadmaps\.  Scalable AI Personalization \(V1\): Deployed a CatBoost\-based ranking model for 50M\+ users, achieving a \~15\.9% CTR increase and \~1\.6% GMV lift while intentionally reducing notification volume by 30% to preserve long\-term user health\.  High\-Throughput Architecture \(V2\): Re\-engineered ranking logic from "rank\-all" to "eligibility\- first," eliminating 5B\+ redundant data pairs and improving system throughput by 70% via Personify API integrations\.  Yield Optimization & STO: Integrated Send\-Time Optimization \(STO\) and temporal affinity variables, driving a 2% lift in RPS by synchronizing campaign delivery with peak user\-intent windows\.  MarTech Product Innovation: Engineered an AI\-driven Orchestration Engine supporting 250\+ campaigns daily; implemented automated copy\-scoring and bulk\-ingestion that slashed GTM lead time by 50%\.  Behavioral Growth Engineering: Launched a multi\-stage Behavioral Nudge framework \(Interstitials & Challenges\), driving 1M\+ incremental monthly opt\-ins and a 16% SPU uplift through intent\-based cohort segmentation\.  Predictive Governance & Retention: Developed RFM/LTV models and a "Minimum Campaign Guarantee" fallback, delivering a 4x surge in conversion rates and ensuring 100% brand reach for low\-propensity cohorts\.

Associate \- CRM at Myntra, Apr 2023 \- Feb 2026 · 2 yrs 11 mos, \- Led the strategic planning and execution of Q2\-Q4 YTD’23 CRM initiatives while taking charge of all communication channels across the CRM charter\. Guided segmented user journeys tailored to cohorts, influenced by user behavior, intent, and prior purchases\. \- Devised and implemented automated customer lifecycle communications—Cart drops, BNB, New user, Cross\-sell, Replenishment—culminating in a remarkable 4x increase in conversion rates\. \- Steered the swift expansion of CRM operations, overseeing planning and execution across all channels\. Collaborated with stakeholders to introduce pioneering CRM initiatives, including templatized creatives via Kubric, purchase behavior\-based communication, and trend\-based Pricing property image notifications\. Achieved a substantial XX% increase in Open rates\. \- Executed hyper\-personalization strategies, resulting in a daily surge of XXk sessions\. Conducted rigorous A/B tests on communication themes, tones, formats, and creative elements, leading to a significant XXk increase in sessions and an impressive XX% rise in open rates across notification, email, and WhatsApp channels\.

Senior Marketing Associate at Internshala, Apr 2022 \- Apr 2023 · 1 yr 1 mo, Gurugram, Haryana, India, \- Supervised and directed a team of 6 individuals while overseeing the complete affiliate marketing segment of Internshala, i\.e\., the Internshala Student Partner program\. • Championed the growth of Internshala Student Partner, India's most extensive Campus Ambassador program, leading to a 1\.5X surge in YoY revenue, monthly active users, and new user acquisition by implementing novel growth strategies and program restructuring\. • Formulated annual plans and administered budgetary disbursement of INR XX Lacs \(comprising fixed, variable, overhead, and contingency expenses\) for the Internshala Student Partner program\. Established revenue and new user acquisition objectives for FY\-21/22, 22/23, and 23/24, grounded on M\-o\-M traffic and user purchase statistics\. • Directed the comprehensive implementation of over 15 new user acquisition campaigns, leveraging collaborative efforts with diverse stakeholders, and enhancing the existing growth funnel and CRM process\. • Devised and implemented qualitative data analysis structures to scrutinize multiple growth experiments, enabling the prediction and refinement of north\-star metrics for the segment while Implementing innovative strategies to augment the LTV and NPS of the users\.

Marketing Associate at Internshala, Aug 2020 \- Jun 2022 · 1 yr 11 mos, Gurugram, Haryana, India, \-Building, India’s biggest Campus Ambassador program – Internshala Student Partner by hiring over 8 lac\+ student partners across India from 15,000\+ colleges while growing the channel to become of the largest offline contributors in driving key business goals and performance \- Ideating & developing the year\-long plan \(student acquisition & category revenue goals, estimated budget, etc\) for the ISP program while grooming new and existing team members in campaign execution and digital marketing roles \- Led the end\-to\-end execution of 15\+ Internshala Student Partner campaigns that included managing on\-page content, email marketing, stakeholder management, and campaign promotions on multiple marketing channels like Email, SMS, In\-product display ads, product nudges, etc\. \- Achieved 90% of user reactivations and new user acquisition goals by undertaking 360 execution of creative marketing contests with student partners resulting in high conversion rates, session quality, user hits, ORs/CTRs, and user engagement\. \- Built user flows via Google Analytics to establish UI/UX improvements by revamping the complete design, marketing content etc for the Internshala Student Partner campaign page which led to an 18% jump in student applications\. The project involved market surveys, understanding user behaviour, A/B experiment, planning & coordinating with various internal stakeholders \- Performance marketing by leveraging data insights from internal traffic & sales, user surveys, and research using analytical tools and studying campaign metrics for ideating improvements and optimizing operations\.

ISP Hiring Manager at Internshala, Feb 2020 \- Aug 2020 · 7 mos, Gurugram, Haryana, India, \- Developing performance strategies through optimized student partner hiring, efficient training, on\-boarding plans, and high\-intensity process involvement to boost student engagement while delivering sales & revenue targets for Internshala Trainings with year\-on\-year revenue growth

## Education

Bachelor of Engineering \- BE, Electrical, Electronics and Communications Engineering, UIETH, Panjab University

kendriya vidyalaya

[View the original profile](https://tal.club/meet/saikat-dutta)

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