Headline

Product Marketing & Growth | Driving GTM, Retention & Engagement

About

I’m a product marketing and growth leader with 5+ years of experience driving business results across HealthTech, FinTech, and Martech. I focus on helping companies launch new products, improve user engagement, and build marketing strategies that drive revenue and retention. I’ve led go-to-market planning, product launches, and lifecycle marketing efforts that have supported business growth and product adoption. I bring a strong track record of aligning marketing with product and business goals, managing cross-functional teams, and using data to inform strategic decisions. I thrive in fast-moving environments where clarity, focus, and execution are key.

Location

Bengaluru

AI stack

lovable

n8n

notebooklm

notion

openai

perplexity

Work experience

Customer Engagement and Utilization Manager at Digbi Health, Nov 2023 - Sep 2025 · 1 yr 11 mos, Bengaluru, Karnataka, India, Led member engagement and onboarding strategies to drive product usage and retention. Drove a 2× increase in year-2 care renewals, contributing 30% to YTD revenue. Owned B2B marketing to engage employers and healthcare consultants, aligning messaging and campaigns with partner goals. Managed a cross-functional team of designers, campaign specialists, and product interns. Coordinated closely with partner benefit teams for program launches and ongoing support. Collaborated with sales and care teams on B2B deliverables and product and engineering teams to improve renewal and engagement flows.

Growth Manager at CoinDCX, May 2023 - Nov 2023 · 7 mos, Bengaluru, Karnataka, India, Growth and Product Marketing for DeFI Initiatives at CoinDCX. Building GTM strategies for Defi adoption on Okto.

Retention Marketing Manager at CoinDCX, Oct 2021 - Sep 2022 · 1 yr, Bengaluru, Karnataka, India, Driving Business Metrics (MAU/MTU) via on/off product channels. Understanding market requirements and help build a user-centric product. Devised targeted campaigns which led to resurrection of about 14% of churned users for Q-1 Identified core focus areas to drive adoption for a regular investment feature. This led to increase in adoption to upto 2% of DAU Built the GTM plan for CoinDCX EARN including the MVP, testing and finding a PMF, scale and final rollout, ensuring it's benefits land with the user as a core value proposition for the product

Retention Marketing Associate at CoinDCX, Feb 2021 - Oct 2021 · 9 mos, Mumbai, Maharashtra, India, Driving CLM campaigns and user journeys, channel performance, analysis and optimisation. Owned content creation and strategy for product comms, and moved the CTRs from 3% to upto 18% via topical and engaging copies. Several mentions across Twitter, Linkedin and other social media platform. Designed, tested and executed the "Crypto Muhurat" campaign which led to 3X the daily transaction in the 6hrs campaign duration. Conceptualised behaviour focused campaigns leading to a month on month increase in engagement by 10%

Customer Success Manager at Netcore Cloud, Jan 2020 - Dec 2020 · 1 yr, Gurugram, Haryana, India, Ensuring the adoption of the Mar-tech platform to drive Client's KPIs Increased the CTR by 6.3% and decreased the bounce rate by 7.48% over 60 days, for a beauty and wellness brand Achieved over 15% open rate during COVID for a cinema house. Multiple client appreciation on campaign strategies and ideas

Product Support Specialist at Practo, Aug 2016 - Mar 2017 · 8 mos, Bengaluru, Karnataka, India

Education

Master of Business Administration - MBA, Business Administration and Management, General, Birla Institute of Technology and Science, Pilani

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Sikkim Manipal Institute of Technology - SMU