Headline

Performance Marketing | Meta Ads • Google Ads • Analytics • Funnel Optimization

Location

Sadar

AI stack

gemini

n8n

notion

openai

Work experience

Social Media Coordinator at Gold Buying Startup, 2024 - Present · 2 yrs 6 mos, Planned, launched, and optimized paid social campaigns (Meta Ads) end-to-end — audience targeting, budget allocation, ad creative selection, and bid/placement adjustments to improve lead quality and cost efficiency. Owned the company's full social media presence, including content strategy, scheduling, and community engagement across platforms to build brand visibility and inbound interest. Designed and A/B tested visual and written ad creative aligned with brand messaging to identify higher-performing content, tracking engagement, CTR, lead volume, and cost per lead. Extracted and processed lead data from live ad campaigns; cleaned and structured it for real-time distribution to a network of 5–10 vendors. Built and maintained multi-sheet Google Sheets trackers to monitor lead allocation, vendor follow-up, and campaign-to-conversion outcomes. Used Metabase to build dashboards surfacing campaign KPIs, delivering regular performance summaries that informed budget reallocation and vendor coordination.

Education

Bachelor of Arts - BA, Economics, Dharanidhar University, Kendujhar

12, Commerce, Jindal Soyabali Barbil