---
title: "Sai Charan - Director - GTM Strategy (Post Sales) in Bangalore Urban | Tal"
description: "Meet Sai Charan, GTM & Revenue Leader | Go-to-Market Strategy & Commercial Operations | Expansion, Pricing & Revenue Growth based in Bangalore Urban. AI stack includes claude code, claude, and grok."
image: "https://tal.club/meet/sai-charan-4/share-image"
---

# Sai Charan on Tal

## Headline

GTM & Revenue Leader \| Go\-to\-Market Strategy & Commercial Operations \| Expansion, Pricing & Revenue Growth

## About

I build and run go\-to\-market and revenue systems across SaaS and enterprise environments \- GTM strategy, pricing, expansion, and the operating models that make revenue predictable\. Over 10\+ years I've owned revenue targets, improved NRR/GRR above benchmark, opened new buyer segments, and built the playbooks and motions that help commercial teams scale and hit their numbers\. I've led teams and worked hands\-on with Sales, Product, and Finance to turn strategy into revenue outcomes\. My work sits at the intersection of GTM strategy, commercial operations, and revenue execution \- building the systems, playbooks, and cross\-functional alignment that drive growth\. Portfolio: https://bit\.ly/saicharan\-portfolio

## Location

Bangalore Urban

## AI stack

claude code

claude

grok

openai

Firecrawl

Zapier

## Work experience

Director \- GTM Strategy \(Post Sales\) at Lucidity, Aug 2024 \- Present · 2 y 1 mo, Bengaluru, Karnataka, India, \- Own revenue outcomes for a $5M ARR enterprise portfolio, driving retention, expansion, and revenue predictability \- Improved NRR from 107% → 116% and GRR from 75% → 84% through structured renewal and expansion strategies \- Built commercial operating models spanning revenue forecasting, customer health, renewals, and expansion triggers \-Player\-coach: manage Tier\-1 enterprise accounts directly while leading CSMs across the broader portfolio

AVP \- GTM Strategy & Operations at Tracxn, Jun 2023 \- Jul 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, \- Led EMEA GTM across a $2\.4M ARR portfolio, driving 14% revenue growth by overhauling demo execution, introducing targeted pricing strategies, and improving post\-demo conversion \- Led Tracxn's APAC GTM expansion into corporate sales teams, defining ICP, value proposition, and engagement playbook for a new buyer segment — resulting in 30\+ new logos \- Recovered churned accounts through usage\-led re\-engagement and custom pricing, generating INR 4 MN in incremental quarterly revenue

Senior Manager \- GTM Strategy at BYJU'S, Oct 2021 \- May 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India, \- Built GTM strategy across multiple business units, improving retention, engagement, and CSAT at scale \- Created GTM strategy for a new ExamPrep product, saving INR 5 MN during a company\-wide spending freeze \- Launched BYJU’S first structured NPS program across 8 BUs and 100\+ centers

Group Head \- Account Strategy & Planning at WPP, May 2019 \- Oct 2021 · 2 yrs 6 mos, India, \- Owned account expansion strategy and GTM budgets \($2M\+\), increasing share of client media spend and commission revenue \- Drove a $2M Viacom18–Dell partnership and led high\-growth D2C initiatives during COVID \- Scaled a client’s D2C e\-commerce business during COVID, delivering 700% YoY unit growth and 535% YoY revenue growth through a strategic digital overhaul

Marketing Intern at The Walt Disney Company, Apr 2018 \- May 2018 · 2 mos, Mumbai Area, India, \- Optimized customer experience and content discovery for the Disney Movies app, reducing uninstall rates by 12% and increasing DAU by 150%

## Education

Master of Business Administration, MICA \| The School of Ideas

Bachelor of Engineering \- BE, Mechanical Engineering, Visvesvaraya Technological University

[View the original profile](https://tal.club/meet/sai-charan-4)

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