Headline

GTM & Revenue Leader | Go-to-Market Strategy & Commercial Operations | Expansion, Pricing & Revenue Growth

About

I build and run go-to-market and revenue systems across SaaS and enterprise environments - GTM strategy, pricing, expansion, and the operating models that make revenue predictable. Over 10+ years I've owned revenue targets, improved NRR/GRR above benchmark, opened new buyer segments, and built the playbooks and motions that help commercial teams scale and hit their numbers. I've led teams and worked hands-on with Sales, Product, and Finance to turn strategy into revenue outcomes. My work sits at the intersection of GTM strategy, commercial operations, and revenue execution - building the systems, playbooks, and cross-functional alignment that drive growth. Portfolio: https://bit.ly/saicharan-portfolio

Location

Bangalore Urban

AI stack

claude code

claude

grok

openai

Firecrawl

Zapier

Work experience

Director - GTM Strategy (Post Sales) at Lucidity, Aug 2024 - Present · 2 y 1 mo, Bengaluru, Karnataka, India, - Own revenue outcomes for a $5M ARR enterprise portfolio, driving retention, expansion, and revenue predictability - Improved NRR from 107% → 116% and GRR from 75% → 84% through structured renewal and expansion strategies - Built commercial operating models spanning revenue forecasting, customer health, renewals, and expansion triggers -Player-coach: manage Tier-1 enterprise accounts directly while leading CSMs across the broader portfolio

AVP - GTM Strategy & Operations at Tracxn, Jun 2023 - Jul 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, - Led EMEA GTM across a $2.4M ARR portfolio, driving 14% revenue growth by overhauling demo execution, introducing targeted pricing strategies, and improving post-demo conversion - Led Tracxn's APAC GTM expansion into corporate sales teams, defining ICP, value proposition, and engagement playbook for a new buyer segment — resulting in 30+ new logos - Recovered churned accounts through usage-led re-engagement and custom pricing, generating INR 4 MN in incremental quarterly revenue

Senior Manager - GTM Strategy at BYJU'S, Oct 2021 - May 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India, - Built GTM strategy across multiple business units, improving retention, engagement, and CSAT at scale - Created GTM strategy for a new ExamPrep product, saving INR 5 MN during a company-wide spending freeze - Launched BYJU’S first structured NPS program across 8 BUs and 100+ centers

Group Head - Account Strategy & Planning at WPP, May 2019 - Oct 2021 · 2 yrs 6 mos, India, - Owned account expansion strategy and GTM budgets ($2M+), increasing share of client media spend and commission revenue - Drove a $2M Viacom18–Dell partnership and led high-growth D2C initiatives during COVID - Scaled a client’s D2C e-commerce business during COVID, delivering 700% YoY unit growth and 535% YoY revenue growth through a strategic digital overhaul

Marketing Intern at The Walt Disney Company, Apr 2018 - May 2018 · 2 mos, Mumbai Area, India, - Optimized customer experience and content discovery for the Disney Movies app, reducing uninstall rates by 12% and increasing DAU by 150%

Education

Master of Business Administration, MICA | The School of Ideas

Bachelor of Engineering - BE, Mechanical Engineering, Visvesvaraya Technological University