Headline

Crafting engaging fiction content with strong storytelling skills.

About

I work across storytelling, short-form narrative formats, and AI-assisted creative workflows, with experience spanning digital media platforms, audio storytelling, and performance-oriented creative teams. Over the past few years, I’ve contributed to content roles focused on audience-first storytelling — from ad scripting and narrative hooks to emerging formats like microdramas and short-form episodic content. My strength lies in turning ideas into clear, executable creatives that are designed to be tested, iterated, and shipped. With an MA in Journalism and Audiovisual Communication from Commits - Institute of Journalism and Mass Communication and a certification in screenwriting from AAFT Online, I bring a strong foundation in writing, content strategy, and creative storytelling. My focus remains on delivering high-quality narratives that engage and resonate with diverse audiences.

Location

Greater Bengaluru Area

AI stack

elevenlabs

gemini

grok

openai

Work experience

Independent Film & Culture Content Creator | Instagram & YouTube at Synfile, Jun 2026 - Present · 3 mos, Remote, Create short-form video essays and reels analysing Indian cinema, actors, filmmakers, performances, and changing industry trends. Research, conceptualise, script and package original cinema-led content for Instagram and YouTube. Develop strong editorial hooks around topics such as Pan-Indian stardom, actor positioning, career choices, film marketing, audience perception and pop-culture trends. Explore cinema through a filmmaker’s lens, focusing on character, themes, storytelling choices, emotional subtext and narrative structure. Create comparative film analysis connecting movies across languages and industries, including Telugu, Tamil, Malayalam, Kannada and Hindi cinema. Handle the complete content workflow — topic discovery, research, scripting, visual ideation, editing, thumbnails, titles and platform-specific packaging. Build content around contemporary Indian actors and filmmakers including Dulquer Salmaan, Prabhas, Shahid Kapoor and other prominent names across Indian cinema. Experiment with concise, accessible storytelling that translates larger film and industry observations into engaging short-form narratives. Use audience response and content performance to continuously refine hooks, subjects, pacing and creative formats.

POD Lead at MySivi (YC W22), Feb 2026 - Present · 7 mos, On-site, Lead the Telugu and Kannada campaign pod, owning creative strategy and execution across both regional markets. Develop high-volume ad concepts and scripts tailored to regional audiences and campaign objectives. Create short-form performance creatives using Google AI tools including Gemini, Veo 3 and Flow for visual generation and production. Translate concepts and scripts into visual-first narratives optimised for paid digital campaigns. Analyse ad performance metrics, winning creatives and campaign trends to identify patterns and inform creative strategy. Study best-performing ads to iterate on hooks, messaging, formats and creative approaches for subsequent campaigns. Work closely with performance marketing teams to align creative decisions with campaign performance and audience behaviour. Coordinate with editing teams from concept through final creative delivery and campaign launch. Deliver and launch 20+ short-form ad creatives weekly across Telugu and Kannada campaigns. Collaborate with external agencies on campaign execution and performance-driven creative strategy.

Creative Consultant at Self Employed, Nov 2025 - Jan 2026 · 3 mos, Worked as a freelance creative consultant, contributing to content development and storytelling across audio series. Collaborated with internal teams to ideate, refine, and structure engaging narratives tailored for audience retention and platform performance. Involved in Developing story concepts and narrative arcs Enhancing content engagement through creative inputs. Reviewing scripts and suggesting improvements for pacing and impact Understanding audience behavior and aligning content accordingly

Freelance Screenwriter at Freelance, Feb 2025 - Apr 2025 · 3 mos, Remote

Creative Producer at Kuku FM, Oct 2024 - Oct 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, * Ideate, create, and manage fiction content * Create strong heroes, sub-heroes, and supporting characters. * Use basic data analysis for content decisions. * Ensure high-quality content creation and editing. * Stay updated on audience trends and preferences. *Actively overseeing content and metrics for Instagram. *Proofreading and editing copies for social media

Education

Certification Course in Screenwriting, Art/Art Studies, General, AAFT Online

MA Journalism And Audiovisual Communication, Communication and Media Studies, Commits - Institute of Journalism and Mass Communication

Public links

youtube.com: https://youtube.com/@@Synfile