Sahista Bhanvadia

3+ years of work experience

Oct 20241 yr 8 mosPresent

India

Head Designer at ATHFLEX, a performance-driven gym wear brand. I oversee the creative direction by designing apparel and accessories, including compression wear, jackets, pants, and T-shirts. I develop seasonal collections from concept to launch—building storyboards, defining inspirations, selecting color palettes, and crafting product designs such as gym bags, bottles, and socks. I also direct collection concept shoots to translate design vision into brand storytelling.

Jun 20231 yr 2 mosJul 2024

Ahmedabad, Gujarat, India

I’m a Visual Merchandiser and Senior Fashion Consultant passionate about shaping retail spaces that tell a brand’s story and elevate the customer journey. At La Martina( Reliance Brand ), I manage all visual merchandising activities — from creating seasonal concepts to executing displays that drive sales and strengthen brand identity. Alongside VM, I oversee store operations, staff coordination, and customer engagement, ensuring a seamless and premium shopping experience. I’ve also contributed to GAS Visual Merchandising, expanding my expertise across diverse retail environments. My focus is on combining creativity, strategy, and customer insight to deliver memorable, high-impact brand experiences.

Nov 20223 mosJan 2023

Ahmedabad, Gujarat, India

Product Design Intern During my 3-month internship, I developed over 70+ digital watch strap designs, each supported by detailed mood boards covering occasions, styles, color stories, materials, and innovative mechanisms. This project involved researching market trends, experimenting with new materials, and integrating functional features related to fabrics and user comfort. I gained hands-on experience in concept development, material selection, and storytelling through design — skills that strengthened my ability to blend aesthetics, innovation, and practicality in product creation.