Headline

Brand & Marketing Manager | GTM · Performance Marketing · Influencer Growth | Turning “let’s make it viral” into ₹3.5Cr/month acquisition, 700M+ reach & 80K leads/month @ ₹38 CPL

About

Most marketers understand their industry. I've had to understand six. Food delivery. Gaming. Activewear. EdTech. Real estate. Regulated pharmaceuticals. Each required rebuilding brand intuition from scratch while delivering against hard commercial targets. That breadth isn't a detour. It's the edge. It means I arrive at a brief without category assumptions. I question positioning that's been hardened by habit. And I find growth paths that specialists miss. The record across those six industries: 700M+ campaign reach and ₹15 Cr+ quarterly revenue at Campus Activewear. 80,000+ monthly leads at ₹38 CPL at NIIT. GTM execution across 8 APAC markets in a regulated pharmaceutical environment. A 600+ creator network converting at 70,000 app downloads per month. In every case, the driver was the same clarity of positioning, systems that compound, and teams aligned behind a single commercial narrative. One thing most marketing profiles won't tell you: I started in B2B sales. At Zomato, I managed ₹18 Cr+ in monthly GMV across 20 cities and exceeded revenue targets by 150%. That background shaped a permanent bias — I treat marketing as a revenue function first, not a communications function. It's an unusual lens for a brand strategist. It's also why I'm effective as one. If you're building a brand that needs to perform, not just impress I'd like to talk. GTM Strategy · Brand Architecture · Demand Generation · Performance Marketing · Influencer & Creator-led Growth · Integrated Campaigns · Voice of Customer · CRO · P&L Ownership · APAC Market Expansion · Cross-functional Leadership. Email: adityasahilvarma@gmail.com Contact No: 8699370370

Location

Bengaluru

AI stack

antigravity

claude code

codex

hermes agent

n8n

Julius AI

Work experience

Marketing Director at Novo Nordisk, Jul 2025 - Jul 2026 · 1 yr 1 mo, Directed full-funnel GTM strategy and integrated campaign execution for Novo Nordisk's GLP-1 therapy portfolio managing brand strategy, regulatory compliance, and performance marketing simultaneously across 6 APAC and emerging markets in one of healthcare's most complex and competitive therapeutic categories. - Orchestrated 18+ integrated campaigns across India, Indonesia, Thailand, and UAE — designed market-specific funnel architectures with defined KPIs at every stage (awareness → education → consideration → conversion), enabling structured performance reporting and iterative creative optimisation across all markets. - Engineered a Voice of Customer (VoC) intelligence pipeline synthesising 50,000+ consumer interactions into targeting frameworks, messaging matrices, and FAQ libraries — directly improving funnel conversion rates and reducing audience drop-off at consideration and education stages. - Led the localisation of 100+ global campaign assets across cultural, linguistic, and regulatory dimensions — coordinating with medical affairs, legal, and regional marketing teams across 4 countries to compress time-to-market while maintaining full MLR compliance. - Translated complex GLP-1 clinical narratives into consumer-facing campaigns for a tri-audience of patients, caregivers, and clinicians — ensuring brand messaging aligned with both therapeutic positioning and regulatory requirements across all markets. GTM Strategy | APAC Marketing | Healthcare Marketing | GLP-1 Portfolio

Head of Brand at Zolo, Jul 2024 - Jul 2025 · 1 yr 1 mo, Directed brand strategy and integrated growth marketing across Zolo's 4 business verticals — building the content infrastructure, community growth systems, and cross-functional alignment needed to drive brand equity and revenue conversion simultaneously at scale. - Architected a 150–160 asset/month omnichannel content engine across Instagram, LinkedIn, YouTube, and Twitter — establishing platform-specific editorial frameworks optimised for algorithmic reach and revenue conversion, delivered consistently at scale through a structured content team. - Scaled community-led growth programs (ZPL, ZRC) — systematically integrating users into brand experiences to build product advocacy and loyalty, achieving a +20% NPS improvement and strengthening retention across Zolo's active user base. - Identified and resolved a critical product–marketing misalignment — partnered with Ops and CX leadership to diagnose structural churn drivers and implement corrective frameworks, directly improving customer lifecycle performance and post-acquisition retention. - Established unified brand architecture and positioning across 4 distinct business verticals — ensuring brand consistency across all consumer touchpoints while adapting content strategy, channel mix, and messaging to each vertical's specific audience profile and commercial objectives.

Brand Manager at NIIT Limited, Jan 2023 - Jun 2024 · 1 yr 6 mos, Gurugram, Haryana, India, Managed client relationships and negotiated with vendors to maximize the output which bettered brand imagery and ultimately drive sales through generated leads. Developed and executed effective social media campaigns, leveraging platforms such as Facebook Ads, Google Ads, and influencer marketing on Instagram and YouTube. Conducted research thorough social media audits and competitive analyses to inform strategy development and optimize campaign performance. Created compelling social media content, including graphics and videos, to drive engagement and increase brand visibility. Utilized social media analytics to measure campaign performance and identify opportunities for optimization.

Brand Manager at Campus Activewear Ltd, Oct 2021 - Jan 2023 · 1 yr 4 mos, Gurugram, Haryana, India, As the driving force behind Campus Shoes' influencer marketing efforts, I was instrumental in establishing a robust influencer network from the ground up, supported by a data-driven approach. My expertise in branding campaigns helped promote our new-age products, and I effectively managed UGC campaigns to ensure our brand stayed top-of-mind. To stay ahead of the curve, I continuously onboarded influencer agencies and collaborated with macro creators to develop high-performing influencer programs and campaigns. As the leader of Campus Shoes' Brand & Influencer Marketing channel, I expertly navigated various digital platforms like YouTube, Instagram, and Facebook to reach our target audience and drive engagement. My successful partnerships with influencer marketing agencies and creators resulted in the delivery of creative, strategic, and ROI-focused campaigns, always exceeding expectations. Overall, my ability to build relationships, leverage data, and drive results made me a valuable asset to the Campus Shoes team.

Account Manager at Zomato, Apr 2018 - May 2021 · 3 y 1 mo, Gurgaon

Education

Advance Certification In Digital Marketing, Marketing, MICA | The School of Ideas

Bachelor of Business Administration, International Business, amity University

Public links

docs.google.com: https://docs.google.com/document/d/1Vh5Y8FA6Mhd0vmKXHJheeeqpX9YM8dWMYzvivpXhKDw/edit?usp=drivesdk