Headline

Business Leader | Marketplace, E-commerce & Food-tech | Scaled ₹750Cr+ ($80Mn) GMV | P&L, Growth & Partnerships | ex-Zomato, Flipkart, Samsung Electronics | 2X Founder | India & UAE/GCC

About

I'm an e-commerce and marketplace leader with 12+ years building $80Mn+ category P&Ls across Flipkart, Zomato, Samsung Electronics, and Tata – and two founder-led ventures. My work spans category growth, Q-commerce, omnichannel, and marketplace monetization across India's most competitive digital commerce platforms. Most marketplace and e-commerce leaders have operated on one side of the table. I've been on both – and that changes everything about how you diagnose growth problems. Over 12+ years, I've scaled consumer internet businesses at Zomato, Flipkart, Samsung Electronics, and Tata from the inside. Then I built a QSR brand from scratch, ran it to break-even within Year 1, and negotiated aggregator terms as a restaurant owner using the same platform logic I once designed. That combination – platform-side strategy, operator-side execution – is the lens I bring to every P&L I own. The outcomes have been consistent across very different contexts: • At Zomato (Growth & Strategy), drove portfolio revenue from ₹130Cr → ₹350Cr (+170%) – while simultaneously cutting discount burn by 53% and improving conversion from 7.5% → 12.1%. Growth and unit economics, together. • At Flipkart, scaled Large Appliances from ₹300Cr → ₹750Cr GMV (+150%) – building the vendor ecosystem, supply chain, and C-suite partnerships (Sony India) that made the category defensible. • At Samsung, delivered ₹36Cr annualized revenue uplift through a pricing and JBP framework now adopted as Samsung's national e-commerce model. Launched the brand's first Q-Commerce channel on Blinkit, generating 9.7M+ impressions in the launch window. • At Tata Business Hub, built a B2B marketplace from 0 to 1, reaching ₹3Cr ARR in 6 months with 500+ MSME sellers across 18 cities. • At Zomato (Key Accounts), owned 14% of national GMV and grew city-level revenue by 11% by launching Q-Commerce and onboarding 40%+ of national brands. I'm currently exploring senior leadership roles across India and UAE/GCC – in General Management, Marketplace & E-commerce, Food-tech/Q-Commerce, or Strategic Partnerships. I'm drawn to businesses that are past proof-of-concept and ready to scale – where the complexity is real, the P&L accountability is genuine, and the gap between strategy and execution is where leaders are actually tested. If you're building or scaling a high-growth consumer business and need someone who has already navigated the hard parts – let's connect. 📩 Open to: GM · VP Growth · Business Head · Head of Marketplace · Head of E-commerce · Country Manager · Head of Account Management

Location

Gurugram

Work experience

Founder and E-commerce Head at Consumer Venture (Stealth / QSR), Jul 2025 - Present · 1 yr, Gurugram, • Built and scaled a registered consumer F&B brand (under a Private Limited Company structure), achieving positive cash flows and reaching breakeven within Year 1 — without external funding. Designed end-to-end operations including pricing architecture, supply chain, and multi-channel demand generation across Zomato and Swiggy, growing to XX Cr ARR within the first 12 months. Sustained X+ platform ratings with a repeat-led customer base, and expanded revenue streams by launching a catering and premium events vertical that improved contribution margins and capacity utilization across peak and off-peak cycles. • Alongside the core brand, runs an independent F&B consulting practice working with VC-backed and early-stage food-tech brands. Engagements focus on menu engineering, conversion funnel optimization, and marketplace visibility — driving 20–30% improvements in order throughput and strengthening unit economics across online and offline channels. • Actively trades equity derivatives on Indian markets as a disciplined capital allocation practice, sharpening risk management and quantitative thinking. Simultaneously evaluating new venture opportunities in the e-commerce and D2C space, with particular interest in scalable, capital-efficient consumer models.

City Key Accounts, Pan-India at Zomato, Jan 2025 - Jul 2025 · 7 mos, Gurugram, Returning to Zomato at the national level meant owning the most strategically sensitive segment of the platform: the city key accounts that collectively accounted for nearly a sixth of all GMV. The brief was to grow contribution, not just manage relationships – and to bring structure to a segment that had historically been managed relationship-first rather than data-first. • Owned P&L for City Key Accounts representing 14% of national GMV, driving +80 bps revenue contribution uplift through disciplined account management and platform optimization • Grew city-level e-commerce revenue by 11% by launching Zomato Quick (rapid-delivery Q-Commerce model) and onboarding 40%+ of national brands onto the platform – significantly accelerating quick-commerce adoption curve • Built centralized performance dashboards improving demand forecasting accuracy across 20+ cities, shifting the function from reactive relationship management to proactive commercial planning • Negotiated strategic partnerships driving incremental marketplace GMV, aligning platform incentives with brand-side growth objectives to reduce churn and deepen account stickiness • Bridged Zomato's platform-side goals with restaurant operator economics, leveraging first-hand founder experience to design win-win commercial structures

Deputy General Manager, E-commerce – Smartphones at Samsung Electronics, Jul 2023 - Dec 2024 · 1 yr 6 mos, Gurugram, Samsung's e-commerce revenue in smartphones was growing, but the commercial model was reactive — discounting-led, with no systematic pricing architecture and limited presence on emerging quick-commerce channels. My mandate was to build a durable commercial framework that could outlast any individual promotion cycle, and to open new channels that Samsung had not yet monetized at scale. •Delivered ₹36Cr ($4M) annualized revenue efficiency by designing a scientific pricing strategy and joint business planning (JBP) framework across Amazon, Flipkart, and Blinkit • Launched Samsung's first Q-Commerce channel on Blinkit, generating 9.7M+ high-intent impressions and ₹78L ($100K) earned media value in the launch window – opening an entirely new distribution channel within the existing commercial infrastructure • Increased conversion rate by 22 bps (3–4% relative uplift) by conceptualizing and scaling Assisted Video Commerce on marketplace platforms; the model was novel enough to directly influence platform product roadmaps • Accelerated exchange-led demand by 12–15% through recommerce ecosystem partnerships (Cashify, Yaantra); expanded Samsung Care+ and Samsung Axis co-branded credit card to deliver 3X adoption growth via GTM and funnel optimization

Business Lead, Online Marketplace (Founding Team) at Tata nexarc, Jun 2021 - Jun 2023 · 2 yrs 1 mo, Gurugram, Building a B2B marketplace inside a Tata entity meant simultaneously navigating corporate infrastructure and startup-speed execution – often at odds with each other. The challenge wasn't just product or commercial strategy; it was defining what the platform was, who it served, and how to make it self-sustaining from nothing. This was genuine 0-to-1 work inside one of India's most complex conglomerates. • Architected a B2B online marketplace platform from 0 to 1, scaling to ₹3Cr ($350K) ARR in 6 months through seller onboarding, assortment strategy, and pricing optimization • Elevated platform conversion rate by 24% through UX and pricing redesign; onboarded 500+ MSME sellers across 18 cities – building the supply-side depth that marketplace viability depends on • Built and executed master service agreements with Delhivery, Rivigo, and GATI, establishing the logistics backbone that enabled reliable fulfilment at scale • Led a 40+ member cross-functional team spanning sales, operations, and marketplace verticals – managing both strategic direction and ground-level execution simultaneously • Built the supply-demand balancing engine that underpinned the platform's commercial model, enabling sustainable GMV growth beyond initial launch momentum

Co-founder & Chief Operating Officer (COO) at Stealth Startup, Dec 2020 - May 2021 · 6 mos, Gurugram, Agri-tech Venture was a bet on the intersection of agri-supply chain and institutional e-commerce – a space with enormous structural inefficiencies and almost no organized players at the time. As COO, I owned everything from farm operations and supply chain to VC fundraising and enterprise sales. It was a compressed MBA in execution under uncertainty – and it produced real outcomes fast. • Raised $300K (₹2.25Cr) from international VCs and scaled to ₹1Cr ($100K) ARR within 6 months by building a B2B agri-commerce model from the ground up • Built and operated a farm-to-market supply chain across 60+ acres of protected farms, enabling consistent, high-quality fresh produce supply for institutional and FMCG buyers • Established distribution partnerships with Walmart, BigBasket, Udaan, and Modern Bazaar – bringing predictable B2B demand to what had been an ad hoc supply model • Designed a tech-enabled precision farming and operations model, managing end-to-end procurement, pricing, logistics, and partnerships across the full supply chain • Exited the venture to join Tata Business Hub; the supply chain and institutional commerce infrastructure built here directly informed the marketplace model at Tata

Education

Master of Business Administration (MBA), Marketing/Marketing Management, General, Symbiosis Centre for Management and Human Resource Development

Bachelor of Engineering (B.E.), Information Technology, UIET Panjab University