---
title: "Sahil G. - Associate Director - Media Planning in Mumbai | Tal"
description: "Meet Sahil G., Digital Branding, Perf Marketing, CLM & Digital Marketing | Ex-udaan.com, Policybazaar.com | IMT Ghaziabad based in Mumbai. AI stack includes opencode and claudecode."
image: "https://tal.club/meet/sahil-g/share-image"
---

# Sahil G\. on Tal

## Headline

Digital Branding, Perf Marketing, CLM & Digital Marketing \| Ex\-udaan\.com, Policybazaar\.com \| IMT Ghaziabad

## About

A Technocrat and Management Post Graduate with a strong inclination towards Marketing and Technology\. Media Planning, CLM/Retention, Growth Marketing and marketing analytics remains my key area of interest\. I always try to find creative solutions for sales and marketing\-related problems\. Specialisations: Digital Media, Growth Marketing, Performance marketing,Programmatic Media Buying, Marketing Analytics, Customer Journey Mapping,Customer Retention, CRM, Marketing Automation

## Location

Mumbai

## AI stack

opencode

claudecode

## Work experience

Associate Director \- Media Planning at JioStar, Oct 2025 \- Present · 11 mos, Mumbai, Digital Branding, Martech, B2B acquisition, CTV marketing, In app merchandising, Performance marketing, CLM

Senior Manager \- Growth Marketing at JioStar, Sep 2022 \- Dec 2025 · 3 yrs 4 mos, Mumbai, Maharashtra, India, Branding , Performance marketing, User Acquisition, Retention, Re\-engagements and Reactivations

Senior Marketing Manager at Junglee Games, Mar 2022 \- Sep 2022 · 7 mos, Gurugram, Haryana, India, Growth & Retention marketing Lead for Howzat app for metrics related to new users Growth & retention\. Acquired more than 25mn users for Howzat app \(android/ios\) at lowest CAC Resurrections: Increased M1 retention & M2\+ repeat users’ retention using Incentivization and RFM methodology

Marketing Manager at Mobile Premier League \(MPL\), Nov 2021 \- Mar 2022 · 5 mos, Bengaluru, Media buying, Acquisition and retention

Lead Campaign Manager at udaan\.com, Apr 2020 \- Nov 2021 · 1 yr 8 mos, Bengaluru, Karnataka, India, Lead end to end Digital Branding, Performance marketing & CLM for Food & FMCG BU Led digital marketing strategies at udaan, driving business growth through paid & organic media, resulting in increased customer acquisition & retention\. Defined growth strategy using digital performance marketing to optimize revenue margin, order value & ROAS\. Improve Retention & customer Lifetime value using marketing automation and retention/reactivation strategies Managed marketing budget and resource allocation to drive media & business efficiencies\. Instrumental in launching udaan & Pickily in 30\+ cities across India

Team Leader \- Online Marketing at PolicyBazaar\.com, Mar 2019 \- Apr 2020 · 1 yr 2 mos, Gurgaon, India, Retention Marketing: Responsible for customer engagement and retention using advanced analytics, segmentation, integrated CRM workflows, conversion optimization\. Achieved quarterly growth in lead count using marketing automations, SMS and emails Affiliate Marketing: On\-boarded Affiliates for targeting on external database which are contributing significantly in monthly acquisitions\. Conceptualised and Initiated the Birthday campaigns for Term Insurance which is seeing a 2X conversion rate to traditional campaigns\.

## Education

PGDM, Sales and marketing, Institute of Management Technology, Ghaziabad

Bachelor of Technology \(B\.Tech\.\), Mechanical Engineering, Vellore Institute of Technology

[View the original profile](https://tal.club/meet/sahil-g)

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