Sahil G. profile photo 1 on Tal

Sahil G.

Digital Branding, Perf Marketing, CLM & Digital Marketing | Ex-udaan.com, Policybazaar.com | IMT Ghaziabad

Mumbai

7+ years of work experience

JioStar
Oct 202511 mosPresent

Mumbai

Digital Branding, Martech, B2B acquisition, CTV marketing, In app merchandising, Performance marketing, CLM
JioStar
Sep 20223 yrs 4 mosDec 2025

Mumbai, Maharashtra, India

Branding , Performance marketing, User Acquisition, Retention, Re-engagements and Reactivations
Junglee Games
Mar 20227 mosSep 2022

Gurugram, Haryana, India

Growth & Retention marketing Lead for Howzat app for metrics related to new users Growth & retention. Acquired more than 25mn users for Howzat app (android/ios) at lowest CAC Resurrections: Increased M1 retention & M2+ repeat users’ retention using Incentivization and RFM methodology
Mobile Premier League (MPL)
Nov 20215 mosMar 2022

Bengaluru

Media buying, Acquisition and retention
udaan.com
Apr 20201 yr 8 mosNov 2021

Bengaluru, Karnataka, India

Lead end to end Digital Branding, Performance marketing & CLM for Food & FMCG BU Led digital marketing strategies at udaan, driving business growth through paid & organic media, resulting in increased customer acquisition & retention. Defined growth strategy using digital performance marketing to optimize revenue margin, order value & ROAS. Improve Retention & customer Lifetime value using marketing automation and retention/reactivation strategies Managed marketing budget and resource allocation to drive media & business efficiencies. Instrumental in launching udaan & Pickily in 30+ cities across India
PolicyBazaar.com
Mar 20191 yr 2 mosApr 2020

Gurgaon, India

Retention Marketing: Responsible for customer engagement and retention using advanced analytics, segmentation, integrated CRM workflows, conversion optimization. Achieved quarterly growth in lead count using marketing automations, SMS and emails Affiliate Marketing: On-boarded Affiliates for targeting on external database which are contributing significantly in monthly acquisitions. Conceptualised and Initiated the Birthday campaigns for Term Insurance which is seeing a 2X conversion rate to traditional campaigns.

Sahil’s AI Stack

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Education

Institute of Management Technology, Ghaziabad

PGDM, Sales and marketing

Institute of Management Technology, Ghaziabad

20162 yrs2018
Vellore Institute of Technology

Bachelor of Technology (B.Tech.), Mechanical Engineering

Vellore Institute of Technology

20094 yrs2013

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Headline

Digital Branding, Perf Marketing, CLM & Digital Marketing | Ex-udaan.com, Policybazaar.com | IMT Ghaziabad

About

A Technocrat and Management Post Graduate with a strong inclination towards Marketing and Technology. Media Planning, CLM/Retention, Growth Marketing and marketing analytics remains my key area of interest. I always try to find creative solutions for sales and marketing-related problems. Specialisations: Digital Media, Growth Marketing, Performance marketing,Programmatic Media Buying, Marketing Analytics, Customer Journey Mapping,Customer Retention, CRM, Marketing Automation

Location

Mumbai

AI stack

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claudecode

Work experience

Associate Director - Media Planning at JioStar, Oct 2025 - Present · 11 mos, Mumbai, Digital Branding, Martech, B2B acquisition, CTV marketing, In app merchandising, Performance marketing, CLM

Senior Manager - Growth Marketing at JioStar, Sep 2022 - Dec 2025 · 3 yrs 4 mos, Mumbai, Maharashtra, India, Branding , Performance marketing, User Acquisition, Retention, Re-engagements and Reactivations

Senior Marketing Manager at Junglee Games, Mar 2022 - Sep 2022 · 7 mos, Gurugram, Haryana, India, Growth & Retention marketing Lead for Howzat app for metrics related to new users Growth & retention. Acquired more than 25mn users for Howzat app (android/ios) at lowest CAC Resurrections: Increased M1 retention & M2+ repeat users’ retention using Incentivization and RFM methodology

Marketing Manager at Mobile Premier League (MPL), Nov 2021 - Mar 2022 · 5 mos, Bengaluru, Media buying, Acquisition and retention

Lead Campaign Manager at udaan.com, Apr 2020 - Nov 2021 · 1 yr 8 mos, Bengaluru, Karnataka, India, Lead end to end Digital Branding, Performance marketing & CLM for Food & FMCG BU Led digital marketing strategies at udaan, driving business growth through paid & organic media, resulting in increased customer acquisition & retention. Defined growth strategy using digital performance marketing to optimize revenue margin, order value & ROAS. Improve Retention & customer Lifetime value using marketing automation and retention/reactivation strategies Managed marketing budget and resource allocation to drive media & business efficiencies. Instrumental in launching udaan & Pickily in 30+ cities across India

Team Leader - Online Marketing at PolicyBazaar.com, Mar 2019 - Apr 2020 · 1 yr 2 mos, Gurgaon, India, Retention Marketing: Responsible for customer engagement and retention using advanced analytics, segmentation, integrated CRM workflows, conversion optimization. Achieved quarterly growth in lead count using marketing automations, SMS and emails Affiliate Marketing: On-boarded Affiliates for targeting on external database which are contributing significantly in monthly acquisitions. Conceptualised and Initiated the Birthday campaigns for Term Insurance which is seeing a 2X conversion rate to traditional campaigns.

Education

PGDM, Sales and marketing, Institute of Management Technology, Ghaziabad

Bachelor of Technology (B.Tech.), Mechanical Engineering, Vellore Institute of Technology