Channel Development Manager @ CavinKare | FMCG Sales & Trade Marketing | GT Strategy | Vending Machine Business | Lean Six Sigma | SAP | MBA Marketing

Chennai, Tamil Nadu, India

Delhi, India

Pune District, Maharashtra, India
Remote





Master of Business Administration - MBA, Marketing/Marketing Management, General
Balaji Institute of Modern Management

Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
Vishwakarma College of Arts, Commerce & Science
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Download Tal BossChannel Development Manager @ CavinKare | FMCG Sales & Trade Marketing | GT Strategy | Vending Machine Business | Lean Six Sigma | SAP | MBA Marketing
FMCG Sales & Marketing professional with 2+ years at CavinKare, driving Pan India channel development, trade marketing, and new business initiatives. Currently leading the end-to-end Vending Machine business Pan India — including a successful pilot of 50 vending machines in Chennai — while spearheading GT sellout strategy, visibility programmes, and regional budget execution across categories. Certified Lean Six Sigma Green Belt (KPMG) | SAP Certified | MBA in Marketing (BIMM, CGPA: 8.0) Core expertise: FMCG Sales | Trade & Channel Marketing | GT Strategy | Key Account Management | Distribution & Merchandising | Market Analysis Open to opportunities in Trade Marketing, Channel Development, and Sales Strategy roles in FMCG/CPG.
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Channel Development Manager at CavinKare, Apr 2025 - Present · 1 yr 1 mo, Chennai, Tamil Nadu, India, • Spearhead Pan India GT strategy, Retail Sellout activities & Visibility Programmes across multiple categories, driving brand presence at scale. • Oversee regional execution and budget management, ensuring efficient allocation and on-ground delivery across zones. • Own end-to-end Vending Machine business Pan India — from placement strategy and commercial operations to key account management. • Successfully piloted 50 Vending Machines in Chennai, establishing a new revenue channel and expanding brand reach in high-footfall locations.
Management Trainee at CavinKare, May 2024 - Mar 2025 · 11 mos, Delhi, India, • Optimized FMCG sales routes and processes across assigned territories, improving coverage efficiency and reducing gaps in outlet servicing. • Conducted market analysis to identify opportunities for product range expansion and new outlet acquisition. • Drove improvement in key sales metrics including TLSD and VPO through targeted field initiatives and distributor alignment. • Reduced market returns and improved order accuracy by strengthening coordination between sales and supply chain teams. • Enhanced distributor performance through regular engagement, training, and communication. • Managed trade schemes and claims, ensuring timely processing and alignment between sales and commercial functions.
Photographer at Photosnaps, Sep 2017 - Present · 8 yrs 8 mos, • Build and manage Photosnaps — a personal photography brand with an active Instagram presence (@photosnaps001), focused on lifestyle, product, and outdoor photography. • Capture and edit high-quality visual content using Adobe Photoshop and Lightroom, developing a strong eye for composition, colour grading, and storytelling. • Apply visual communication and content creation skills to brand-building, complementing professional expertise in marketing and consumer engagement.
Key Account Intern at Easebuzz, May 2023 - Jun 2023 · 2 mos, Pune District, Maharashtra, India, • Managed onboarding and inside sales follow-up for new merchant accounts, ensuring smooth activation and early engagement. • Built and maintained key account relationships using SPIN Selling methodology, improving client retention and satisfaction. • Supported customer retention initiatives through proactive communication and problem resolution.
Brand Ambassador at thegreatnorthapparel, Apr 2019 - Nov 2020 · 1 yr 8 mos, Remote, • Represented The Great North Apparel as a Brand Ambassador for their outdoor clothing line, driving product awareness across social and offline channels. • Executed promotional and marketing campaigns, engaging target audiences through content creation, community outreach, and word-of-mouth advocacy. • Developed skills in brand storytelling, audience engagement, and consumer-facing communication — directly applicable to trade marketing and FMCG channel strategy.
Master of Business Administration - MBA, Marketing/Marketing Management, General, Balaji Institute of Modern Management
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General, Vishwakarma College of Arts, Commerce & Science