Headline

I help brands launch and grow | Head - Growth & Marketing at Bordera | 8+ years across Fintech, Real Estate, HealthTech & App Growth | Launch Notes every week

About

I've spent 8+ years spending marketing money. First my clients' as a freelancer, then for some of India's fastest growing brands. Some of it worked brilliantly. Some of it taught me more than the wins ever did. Here's the short version: - Freelancing, where I learned marketing by doing it for real clients - Technians Softech, SEO and link building - Greedy Game, app growth with Google UAC, CPI as low as $0.01 - BHIVE, performance marketing, 1400%+ ROAS and 80% fewer irrelevant leads - Eka.care, digital marketing for healthtech, conversions up 50% - Mana Projects, where I now lead digital marketing for a premium real estate brand in Bangalore At Mana, I led the complete rebrand, directed the digital execution of a campaign fronted by Ranbir Kapoor, and cut CPL by 33% while improving lead quality. Big budgets taught me one thing. Small budgets taught me another. The best marketing sits right between brand and performance, and that's what I write about here. What you'll find on my page: - Campaign Diaries: real stories from campaigns I've run, the flops included - Launch Notes: practical frameworks on Meta ads, lead quality, positioning and launches - Zero to Launch: what it actually takes to build a brand from nothing I studied Economics at Delhi University and did the Advanced Certificate in Digital Marketing & Communications at MICA. I'm open to speaking at colleges, meetups, podcasts and company sessions on brand launches and performance marketing. Say hello: sahilarora790@gmail.com

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

Work experience

Head - Growth and Marketing at Bordera, Jul 2026 - Present · 5 mos, Bengaluru, Karnataka, India

Senior Manager Digital Marketing at Mana Projects Pvt Ltd, Jun 2025 - Jul 2026 · 1 yr 2 mos, Bengaluru, Karnataka, India, I lead digital growth for Mana Projects, a premium real estate brand in Bangalore, and manage a cross functional team and agency partners. - Led the complete rebrand, bringing one consistent premium identity across every digital touchpoint - Directed the digital execution of the Ranbir Kapoor campaign across agencies, media platforms and internal teams - Run multi channel campaigns across Meta, YouTube, DV360 and Taboola - Built full funnel lead generation with CRM, WhatsApp, email and chatbot nurturing - Rebuilt website UX, landing pages and tracking for better conversion and attribution - Set up an ORM framework with a response time under 2 hours Impact - Cut CPL by 33% while improving lead quality - 40M+ reach and 166M+ impressions, over 200% of planned reach - 3.6L+ website sessions from integrated campaigns - Top 5 Google rankings for 10 competitive keywords

Digital Marketing Manager at eka.care, Aug 2024 - Mar 2025 · 8 mos, Bengaluru, Karnataka, India, Built and ran multi channel digital strategy for user acquisition and engagement, and led a team of 5. - Designed SEO and PPC frameworks for organic and paid growth - Owned analytics and monthly performance insights Impact - Conversions up 50% through campaign optimisation - Lead quality up 20%

Senior Associate - Performance Marketing at BHIVE Workspace, Aug 2022 - Aug 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Ran full funnel campaigns across Google, Meta and LinkedIn for coworking and workspace products. - Worked on CRM, chatbot integrations and landing page optimisation - Wrote ad copies and designed creatives, and scaled affiliate partnerships Impact - 1400%+ ROAS - Irrelevant leads down 80%, MQL quality up 3.5x

Freelance Digital Marketer at Freelance, Jul 2022 - Aug 2022 · 2 mos, Bengaluru, Karnataka, India

Education

Bachelor of Arts - BA, Economics, Delhi University