---
title: "Sahhaj Sharma - Senior Manager – Urban Company (UAE | Cooks Category) in India | Tal"
description: "Meet Sahhaj Sharma, Senior Manager @ Urban Company | Building UC Dubai 🇦🇪 | Ex-Zomato based in India. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/sahhaj-sharma/share-image"
---

# Sahhaj Sharma on Tal

## Headline

Senior Manager @ Urban Company \| Building UC Dubai 🇦🇪 \| Ex\-Zomato

## About

Growth\-focused business leader with hands\-on experience scaling operations, launching subscription models, and improving NPS in fast\-paced startup environments\. Known for turning strategy into execution — from managing 100\+ key accounts at Zomato to driving partner expansion across metros at NoBroker and Urban Company\. Passionate about solving complex business problems through innovation, analytics, and stakeholder collaboration\.

## Location

India

## AI stack

claude code

claude

codex

gemini

n8n

Canva Magic Studio

## Work experience

Senior Manager – Urban Company \(UAE \| Cooks Category\) at Urban Company, Jan 2026 \- Present · 9 mos, Dubai, United Arab Emirates

Senior Category Manager at Urban Company, Jan 2026 \- Present · 9 mos, Direct UAE supply acquisition and operations from Gurgaon HQ, running an 18\-member team of Trainers, Category Managers, Calling Agents, Interns, and BTL Executives\. Operating a multi\-channel lead engine across Meta Ads, referrals, BTL activations, and third\-party sourcing — generating 1,200\+ walk\-ins and sustaining a 150\+ candidate buffer pipeline\. Hitting 90–100% monthly deployment targets; have enabled 100\+ UAE cook placements since January 2026\. Running maker\-checker systems and AI\-powered workflows across training, immigration, and documentation — cutting processing errors and manual follow\-up cycles\. Maintaining SQL\-based post\-walk\-in funnel analytics and Excel dashboards that track BDA conversion rates, stage\-level drop\-offs, and monthly hiring KPIs in real time\.

Key Account Manager at Eternal, Nov 2023 \- Jan 2026 · 2 yrs 3 mos, Uttar Pradesh, India, Managed and scaled a portfolio of 100\+ restaurant partners across QSRs, cafes, fine dining, and bakery segments, with ownership of \~₹3Cr\+ business • Drove revenue growth and profitability through data\-driven marketing campaigns, pricing strategies, and P&L ownership • Led on\-ground growth initiatives, improving visibility, demand generation, and order volumes across key accounts • Built strong partner relationships through consultative selling and performance optimization • Identified and solved on\-ground operational gaps impacting growth \(menu quality, delivery experience, conversion leaks\) • Worked closely on marketplace dynamics \(demand vs supply\) to improve partner performance This role gave me deep exposure to: → How local businesses scale through digital platforms → The gap between strategy vs on\-ground execution → What actually drives growth in the food ecosystem

Category Manager at NoBroker\.com, Nov 2022 \- Nov 2023 · 1 yr 1 mo, New Delhi, Delhi, India, For the Cleaning Vertical in Delhi City, Reduced Cancellations \-Worked on maintaining good quality supply to help regulate customer NPS\. Worked on On\-boarding Process for Delhi NCR to help build a good quality Partner funnel\. Analysed Demand to Supply requirements for Delhi NCR

Operation associate at NoBroker\.com, Jun 2022 \- Nov 2022 · 6 mos, Bengaluru, Karnataka, India, \-handling end to end operations in the NoBroker Home Service Category\. Setting up the entire screening and selection process for the cleaning team for the top 6 cities \( Delhi, Mumbai, Bangalore, Hyderabad, Chennai, and Pune\) helps reduce Customer escalation by 70%\. \-launched Sofa kitchen bathroom carpet category on an individual model as a pilot in Delhi \-Streamlined the Job Alignment Process for Partners which resulted from a higher service delivery from 60% to 90% Initiated incentivized structure based on GMV in a Pilot Project \-worked on creating a TAT Process for Top 8 cities\. For better and smooth communication\.

Ops and business executive at Urban Company, Oct 2021 \- Jun 2022 · 9 mos, On\-site, Handling BAU for the cities of Delhi and Lucknow for the Plumber, Electrician, and Carpenter categories\. Reduced FBCE for the city of Delhi from 6% to less than 4% by helping in launching and executing Smart Rule Filter\. \-Improved the quality of the partner base by executing a training and screening system, and onboarded more than 150 high\-quality partners within a span of 3 months through this method\. Worked on improving Partner NPS from 30% to 55%\. \-Conducted Monthly Townhalls, Rewards & Recognition meetings, and deep\-dived on partner escalations to reduce EBCE from 5\.8% To 3\.2%\. \-Reduced partner Churn Rate for Delhi from 4% to below 1% within 3 months through active engagement\. \-Identified financial pain points of the partner and addressed them through various discounts and process changes\. This ensured they were recharging plans in advance\. \-Executed projects like EPC Spare Part Adoption through TATA Home Automation\. This helped increase partner GMV and adoption of Invoicing Flow significantly\.

Supply Chain Intern at Urban Company, Aug 2021 \- Oct 2021 · 3 mos, Delhi, India, Learning

Sales And Marketing Intern at Techiegigs, Nov 2019 \- Mar 2021 · 1 yr 5 mos, New Delhi, Sales & Marketing Intern \(Early Career\) Started my career in sales & marketing, building a strong foundation in revenue generation, performance marketing, and team leadership • Generated ₹60L\+ annual revenue through digital marketing\-led course sales • Improved lead conversion by 40% by optimizing funnels and campaign strategies • Led a team of 8 members across multiple campaign verticals, driving consistent performance • Awarded ‘Best Team Manager’ for delivering strong results and maintaining high client satisfaction

## Education

Master of Business Administration \- MBA, Marketing, amity University

Bachelor of Business Administration, Operations Management and Supervision, Jamia Millia Islamia

[View the original profile](https://tal.club/meet/sahhaj-sharma)

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