Headline

Senior Manager @ Urban Company | Building UC Dubai 🇦🇪 | Ex-Zomato

About

Growth-focused business leader with hands-on experience scaling operations, launching subscription models, and improving NPS in fast-paced startup environments. Known for turning strategy into execution — from managing 100+ key accounts at Zomato to driving partner expansion across metros at NoBroker and Urban Company. Passionate about solving complex business problems through innovation, analytics, and stakeholder collaboration.

Location

India

AI stack

claude code

claude

codex

gemini

n8n

Canva Magic Studio

Work experience

Senior Manager – Urban Company (UAE | Cooks Category) at Urban Company, Jan 2026 - Present · 9 mos, Dubai, United Arab Emirates

Senior Category Manager at Urban Company, Jan 2026 - Present · 9 mos, Direct UAE supply acquisition and operations from Gurgaon HQ, running an 18-member team of Trainers, Category Managers, Calling Agents, Interns, and BTL Executives. Operating a multi-channel lead engine across Meta Ads, referrals, BTL activations, and third-party sourcing — generating 1,200+ walk-ins and sustaining a 150+ candidate buffer pipeline. Hitting 90–100% monthly deployment targets; have enabled 100+ UAE cook placements since January 2026. Running maker-checker systems and AI-powered workflows across training, immigration, and documentation — cutting processing errors and manual follow-up cycles. Maintaining SQL-based post-walk-in funnel analytics and Excel dashboards that track BDA conversion rates, stage-level drop-offs, and monthly hiring KPIs in real time.

Key Account Manager at Eternal, Nov 2023 - Jan 2026 · 2 yrs 3 mos, Uttar Pradesh, India, Managed and scaled a portfolio of 100+ restaurant partners across QSRs, cafes, fine dining, and bakery segments, with ownership of ~₹3Cr+ business • Drove revenue growth and profitability through data-driven marketing campaigns, pricing strategies, and P&L ownership • Led on-ground growth initiatives, improving visibility, demand generation, and order volumes across key accounts • Built strong partner relationships through consultative selling and performance optimization • Identified and solved on-ground operational gaps impacting growth (menu quality, delivery experience, conversion leaks) • Worked closely on marketplace dynamics (demand vs supply) to improve partner performance This role gave me deep exposure to: → How local businesses scale through digital platforms → The gap between strategy vs on-ground execution → What actually drives growth in the food ecosystem

Category Manager at NoBroker.com, Nov 2022 - Nov 2023 · 1 yr 1 mo, New Delhi, Delhi, India, For the Cleaning Vertical in Delhi City, Reduced Cancellations -Worked on maintaining good quality supply to help regulate customer NPS. Worked on On-boarding Process for Delhi NCR to help build a good quality Partner funnel. Analysed Demand to Supply requirements for Delhi NCR

Operation associate at NoBroker.com, Jun 2022 - Nov 2022 · 6 mos, Bengaluru, Karnataka, India, -handling end to end operations in the NoBroker Home Service Category. Setting up the entire screening and selection process for the cleaning team for the top 6 cities ( Delhi, Mumbai, Bangalore, Hyderabad, Chennai, and Pune) helps reduce Customer escalation by 70%. -launched Sofa kitchen bathroom carpet category on an individual model as a pilot in Delhi -Streamlined the Job Alignment Process for Partners which resulted from a higher service delivery from 60% to 90% Initiated incentivized structure based on GMV in a Pilot Project -worked on creating a TAT Process for Top 8 cities. For better and smooth communication.

Ops and business executive at Urban Company, Oct 2021 - Jun 2022 · 9 mos, On-site, Handling BAU for the cities of Delhi and Lucknow for the Plumber, Electrician, and Carpenter categories. Reduced FBCE for the city of Delhi from 6% to less than 4% by helping in launching and executing Smart Rule Filter. -Improved the quality of the partner base by executing a training and screening system, and onboarded more than 150 high-quality partners within a span of 3 months through this method. Worked on improving Partner NPS from 30% to 55%. -Conducted Monthly Townhalls, Rewards & Recognition meetings, and deep-dived on partner escalations to reduce EBCE from 5.8% To 3.2%. -Reduced partner Churn Rate for Delhi from 4% to below 1% within 3 months through active engagement. -Identified financial pain points of the partner and addressed them through various discounts and process changes. This ensured they were recharging plans in advance. -Executed projects like EPC Spare Part Adoption through TATA Home Automation. This helped increase partner GMV and adoption of Invoicing Flow significantly.

Supply Chain Intern at Urban Company, Aug 2021 - Oct 2021 · 3 mos, Delhi, India, Learning

Sales And Marketing Intern at Techiegigs, Nov 2019 - Mar 2021 · 1 yr 5 mos, New Delhi, Sales & Marketing Intern (Early Career) Started my career in sales & marketing, building a strong foundation in revenue generation, performance marketing, and team leadership • Generated ₹60L+ annual revenue through digital marketing-led course sales • Improved lead conversion by 40% by optimizing funnels and campaign strategies • Led a team of 8 members across multiple campaign verticals, driving consistent performance • Awarded ‘Best Team Manager’ for delivering strong results and maintaining high client satisfaction

Education

Master of Business Administration - MBA, Marketing, amity University

Bachelor of Business Administration, Operations Management and Supervision, Jamia Millia Islamia