---
title: "Saheen C Najeeb - Digital Strategist | Product Business Consultant in Bengaluru | Tal"
description: "Meet Saheen C Najeeb, Digital Strategy & Product Business Consulting @Adobe based in Bengaluru. AI stack includes claude, gemini, and lovable."
image: "https://tal.club/meet/saheen-c-najeeb/share-image"
---

# Saheen C Najeeb on Tal

## Headline

Digital Strategy & Product Business Consulting @Adobe

## Location

Bengaluru

## AI stack

claude

gemini

lovable

meta

ChatGPT

Napkin AI

## Work experience

Digital Strategist \| Product Business Consultant at Adobe, Jun 2024 \- Present · 2 yrs 3 mos, Bangalore

Digital Marketing Lead at EdgeVerve Infosys at Infosys, Jun 2022 \- Jun 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Part of the marketing team at EdgeVerve \- An Infosys Company\. Reporting to the CMO, I lead a 6 member team of campaign, SEO, content, design, and web development resources in this role\. My responsibility is to plan and strategize performance marketing and SEO for key AI, Automation, and Supply chain products\. 🎯 Demand & Lead Generation • Strategize the execution of Performance marketing via Google Ads and LinkedIn Ads, providing timely guidance to the team • Manage global ad campaigns with a focus on scalability and efficiency • Create concept\-led BOFU thought leadership content working along with the leadership • Enabling the team to run nurture campaigns with content strategy across the buyer journey • Provide data\-driven direction and reports, amplifying the effectiveness of our marketing efforts • Work with GTM and PMM team to align strategies with Go\-To\-Market plans • Steering market activities according to market strategy and business goals and ensuring channel target achievement 🎯 Website and SEO • Leading a team of developers and SEO resources\. Strategize SEO lead gen activity and guide the team on content approach, tech SEO, and on\-page and link\-building activities • Responsible for specific KPI targets, including driving leads via the website, ensuring a simple and engaging user experience • Identify the latest website content and tech trends • Work with the product marketing team in regularly auditing the webpage contents in terms of the user journey, persona, and maturity of products 🎯 Social Media Optimization • Responsible for the organic social strategy to improve the social footprint • Providing directions to a team of 3 consisting of SM Executive, Copywriter, and Designer 🎯 Digital campaign enablement • Collaborate and provide web and digital campaign GTM team for their initiatives • Partner with the brand team to create compelling awareness and thought leadership campaign • Support the planning and execution of the TEQ magazine

Digital Marketing \| Campaign Management & Marketing Ops \| EY Tax Technology and Transformation at EY, Jan 2021 \- Jun 2022 · 1 yr 6 mos, Kochi, Kerala, India, Part of the EY TTT Team \| Handled projects for the teams ➡️ EMEIA TTT \| EY Private Tax \(USA\) \| EY MENA Tax \| EY PAS \(UK & Australia\) 🎯 Advanced Analyst \- Digital Marketing, Campaign Management & Operations \| Part of the EY Tax Technology and Transformation \(TTT\) team and will be primarily involved in carrying out the Branding, Marketing and Operations activities of the Tax practice\. 🎯 Market Research and Intelligence \- Strategized and Involved in the research and intelligence gathering for MENA and EY Private tax teams for their GTM activities\. Prepare and present it in a visually appealing and easy\-to\-digest format\. 🎯 Campaign Management \- Plan, execute, and develop content for the EMEIA TTT marketing campaigns\. Coordinate with designers in personalizing the content formats and making it more tech\-driven by adopting latest marketing tech stack\. Assisted the team in execution of SEO and Google ads program\. Also, Preparation of marketing metrics reports to understand the performance of the marketing campaigns\. 🎯 Content marketing \- Develop internal/external marketing communications and collaterals for popularizing the tax service offerings\. Build relationships with the stakeholders and ensure timely delivery of the projects meeting the quality requirements\.

Digital Marketing Specialist at Fingent, Mar 2018 \- Feb 2021 · 3 yrs, Cochin Area, India, Headquartered in USA, Fingent is an enterprise software dev company, also offering off\-the\-shelf SaaS products\. 🎯 Search Engine Optimization \(SEO\) • Built and implemented advanced effective SEO strategies\. • Identify and analyse key metrics from Google Analytics, Search Console, Social Media Insights etc\. • Develop tactical and strategic initiatives to help rank in the SERP for our core in\-market & informational keywords across desktop and mobile websites\. • Audit the domains and web presence to keep the websites error\-free and SEO best\-practice compliant\. • Optimizing and improving technical SEO across owned web properties for better discoverability and organic search reach\. 🎯 Inbound and Outbound Campaigns \(Social Media, Search and Display Network\) • Manage Paid Advertising \- SEM, Display, Adwords, LinkedIn, Facebook, Instagram\. • Able to implement cost\-effective strategies with lead quantity and lead quality being key\. • Conceptualize Information Architecture, attractive landing pages, creatives and ad graphics\. • Measure and report performance of all digital marketing efforts, and assess against goals\. • Brainstorm new and creative growth strategies\. • Evaluate end\-to\-end customer experience across multiple channels and customer touchpoints\. 🎯 Content Marketing and Social Media • Manage the blogs and editorial calendar that aligns with social updates and industry trends • Incorporate optimization strategies, analyse data, and research the best ways to increase traffic • Research new media platforms, trends, and industry opportunities

Branding & Marketing Strategist at Boon InfoTech, Aug 2017 \- Feb 2018 · 7 mos, Cochin Area, India, 🎯 Online Branding • Developed a branding strategy from scratch for a new product • Lead the team and oversee the execution of the various branding activities • Track brand health by regularly monitoring key metrics • Development of brand awareness and online reputation of the product offering on Facebook through pages, live events, posts, and campaigns 🎯 Paid Campaigns • Strategic Planning: Develop online marketing plans as per the business goals • Work with the Graphic Design team to develop image & video content aligned with the overall strategy • Used Channels for Paid Promotion: Facebook, Twitter, LinkedIn, Pinterest, Quora, Reddit 🎯 Influencer Marketing • Identifying and connecting with the right industry influencers to increase brand awareness & drive engagement • In partnership with them created compelling content \(Video and Text\) for promotion • Making it as easy as possible for your influencer to share your stuff 🎯 Search Engine Optimization • Responsible for improving Organic traffic and SEO Business • Troubleshoot, identify and provide solutions for technically complex SEO issues • Provide support to technical and non\-technical stakeholders to ensure new site features and/or the content adheres to SEO best practices • Manage agencies, vendors and in\-house teams in all areas impacting SEO

## Education

Master of Business Administration \(MBA\), MBA, ITM Group of Institutions

Bachelor of Technology \(BTech\), Computer Science, Cochin University of Science and Technology

[View the original profile](https://tal.club/meet/saheen-c-najeeb)

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