Headline

Product Designer | Gamification · Retention · Behavior-driven UX | AI-assisted Design Workflows | EdTech & Fintech | Design Systems · Prototyping | 100K+ Users | Open to Senior PD / Lead UX Roles

About

I design products people don't drop off from. 5+ years across agency work, fintech gaming, and one of the most intense product pivots you'll come across. At Bullspree I built a real-money fantasy gaming platform from scratch contest flows, leaderboards, wallet systems, and original games like Batwara and QuizzPree. Then overnight, SEBI regulations changed the rules for real-money gaming in India. The product we had built had to become something completely different. We pivoted to EdTech. And I led the redesign from day one. New product. New users. New flows. Gamified learning systems, streaks, badges, course journeys, and Universe of Finance a space-themed world built to make investing feel like an adventure. Result: 100,000+ active users. NPS and CSAT up 15%. Design cycles cut by 30% with AI-assisted workflows. Developer rework down 40%. I don't just design screens. I design systems that make users come back. Currently open to Senior Product Designer or Lead UX roles on-site, hybrid, or remote. 📩 Case studies available on request — DM me.

Location

Rajasthan

AI stack

opencode

claudecode

Work experience

Sr. Product Designer at Bullspree, Oct 2022 - Jan 2026 · 3 yrs 4 mos, Mumbai, Maharashtra, India, Defined UX strategy and prioritization across key product areas in collaboration with founders and product leadership, directly shaping the platform’s growth and retention direction. • Led a cross-functional team of 5 across design, content, and video, aligning product experience, storytelling, and engagement systems to improve retention and user experience. • Owned the end-to-end design of a gamified learning ecosystem with streaks, leaderboards, and rewards that became the platform’s primary engagement driver, lifting NPS and CSAT by 15%. • Drove the redesign of learning, practice, and wallet journeys as connected behavioral flows, improving retention and repeat usage across 100,000+ active users. • Re-architected engagement loops, directly improving 30-day retention and DAU/MAU stickiness in a competitive EdTech segment. • Introduced AI-assisted product design workflows across ideation, UX writing, and prototyping, cutting design cycles by 30% and doubling sprint output. • Owned the design of a token-based design system across 5+ surfaces, reducing dev friction and rework by 40%.

Senior Product Designer at Bullspree, Oct 2022 - Jan 2026 · 3 yrs 4 mos, Defined UX strategy and prioritization across key product areas in collaboration with founders and product leadership, directly shaping the platform’s growth and retention direction. Led a cross-functional team of 5 across design, content, and video, aligning product experience, storytelling, and engagement systems to improve retention and user experience. Owned the end-to-end design of a gamified learning ecosystem with streaks, leaderboards, and rewards that became the platform’s primary engagement driver, lifting NPS and CSAT by 15%. Drove the redesign of learning, practice, and wallet journeys as connected behavioral flows, improving retention and repeat usage across 100,000+ active users. Re-architected engagement loops, directly improving 30-day retention and DAU/MAU stickiness in a competitive EdTech segment. Introduced AI-assisted product design workflows across ideation, UX writing, and prototyping, cutting design cycles by 30% and doubling sprint output. Owned the design of a token-based design system across 5+ surfaces, reducing dev friction and rework by 40%.

UI / UX DESIGNER at Waytoweb Solutions, Jul 2021 - Oct 2022 · 1 yr 4 mos, Jaipur, Rajasthan, India, In my previous position as a committed UI/UX Designer at Way to Web Solutions, a top B2B company, I was instrumental in creating smooth and captivating digital experiences. I directed and participated to a number of projects, assuring the union of utility and aesthetics, all while maintaining a sharp eye for user-centric design. •Design Mastery: Created visually appealing, user-focused interfaces that always surpass user and customer expectations by fusing style and functionality. •User-Centric Approach: Performed in-depth research and translated user insights into design strategies for market-resonant solutions. •Collaboration Accelerator: Skilled at collaborating across departments, making sure that design coherence is in line with business objectives, and creating an environment where ideas are easily transformed into solutions. •Product Design Expertise: Worked as a product designer, contributing to projects that went above and beyond expectations and continuously looking for innovative yet workable solutions.

Product Designer at Way To Web, Jul 2021 - Oct 2022 · 1 yr 4 mos, Led end-to-end product design for 8+ client products across web and mobile with consistent on-time execution in a high-velocity agency environment. Drove a 33% improvement in client product engagement through usability testing and iterative UX methods. Owned the redesign of LapAutoCare, simplifying complex service workflows and achieving a 20% satisfaction improvement. Reduced iteration cycles by 30% through structured high-fidelity prototyping and interaction design. Defined product experiences from ambiguous client requirements, delivering clear and well-scoped design solutions across every project.

UI / UX DESIGNER at Forgraph, Jan 2020 - Dec 2020 · 1 yr, Udaipur, Rajasthan, India, Working as a UI/UX Designer for the fast-paced product startup Fograph, I significantly improved the user experience for our cutting-edge application, which completely changed how people scheduled locations for photo shoots.

Education

Bachelor of Technology - BTech, CSE, Geetanjali Institute of Technical Studies, Udaipur

Bachelor of Technology, Computational Science, rajasthan technical university