Headline

Digital Marketing professional | Google Ads Specialist | Campaign Strategy & Growth Marketing | | Content| SEO |Customer Success |Business Development Based in Bangalore

About

Digital Marketing professional | Google Ads Specialist | Campaign Strategy & Growth Marketing | Based in Bangalore Recent Project: Comprehensive Google Ads portfolio strategy for Studio 4 Fitness demonstrating multi-channel campaign planning. Open to growth marketing roles 📧Sahanajayram517@gmail.com I enjoy understanding what makes people engage with a brand and turning ideas into clear, useful, and engaging content. I’m currently building my practical skills through hands-on projects in content creation, SEO, social media marketing, digital strategy, market research, and analytics. My experience in customer-facing and business development roles has also helped me develop strong skills in communication, relationship building, understanding customer needs, problem-solving, lead generation, and client interaction. I believe these skills give me a valuable perspective when creating marketing strategies and content that are not only creative, but also customer-focused. Business Development & CRM — Led a CRM system rollout that improved data accuracy and reporting; developed pitch strategy and training for a new B2B product line launch for team. Quality, Process & SOP Ownership — Ran audits and coaching programs, authoring SOPs still used across teams today.

Location

Greater Bengaluru Area

AI stack

claude

deepseek

elevenlabs

gemini

grok

openai

Work experience

Health Counselor at sugar.fit, Oct 2026 - Present · 1 mo, Bengaluru South, Karnataka, India

Digital Marketing Consultant at Skill Univ, Aug 2026 - Present · 3 mos, India

Category Manager at Akshayakalpa Organic, Jul 2025 - Present · 1 yr 4 mos, Own category strategy and portfolio management for 6 dairy and non-dairy product lines, overseeing a team of 10 across sales, coordination, and reporting functions. Track sales performance, market trends, pricing, and customer demand to guide category-level decisions. Partner cross-functionally with Sales, Marketing, and Operations to plan and execute category growth initiatives across all 6 product lines. Build and present business reports and dashboards used by leadership to guide pricing and assortment decisions. Lead product awareness campaigns and customer engagement initiatives to strengthen category performance and brand visibility.

Quality Analyst at Akshayakalpa Organic, Nov 2023 - Jul 2025 · 1 yr 9 mos, Conducted approximately 42 quality audits per day and compliance checks per month across team performance and process adherence. Delivered coaching and training across 19 batches (10–15 participants per batch), improving individual and team KPIs. Authored 10 SOPs, standardizing quality benchmarks that remain in active use across teams. Prepared quality dashboards to track audit outcomes, coaching impact, and compliance trends for leadership review.

Business Development Specialist at Akshayakalpa Organic, Mar 2023 - Oct 2023 · 8 mos, Conducted market analysis across emerging trends and customer segments to inform the launch strategy for a new B2B product line. Collaborated with the marketing team to refine pitching materials and messaging for prospective clients. Implemented a new CRM tracking system that improved data accuracy and streamlined reporting across the sales team. Developed and led a training module on effective pitching strategies, training 20 junior sales representatives.

Customer Executive at bigbasket, May 2017 - Oct 2019 · 2 yrs 6 mos, On-site, Provided customer support through calls and email while resolving escalations. Built and maintained business relationships with key accounts, contributing to improved customer retention.

Customer Support Representative at Concentrix, Jan 2015 - Mar 2017 · 2 yrs 3 mos, Provided customer support through calls and email while resolving escalations. Built and maintained business relationships with key accounts, contributing to improved customer retention.

Education

Bachelor of Commerce, Banking, Corporate, Finance, and Securities Law, bangalore university