Headline

Assistant area manager - HÄfele|Ex-Pidilite|MBA-Marketing

About

As a Assistant Sales Manager with extensive experience in Trade and Franchisee management, I am highly motivated and results-driven. My main objective is to utilize my skills to achieve sales goals, develop new business opportunities, and build strong customer relationships. With exceptional communication and negotiation skills, I am proficient in developing and executing marketing strategies that drive revenue growth. My ultimate goal is to contribute effectively to the success of an organization and achieve career growth in the sales and marketing field. I have 9 years of comprehensive experience in Sales and Marketing and have achieved outstanding success in driving business for diversified product portfolios, producing sustained revenue growth for leading organizations in Construction & chemical division. I have formulated strategies and reached out to unexplored market segments for business expansion, from generating demand in the market to analyzing target consumer ability to work on both B2B and B2C, analyzing the latest market trends and providing valuable inputs for fine-tuning marketing strategies. I possess excellent skills in implementing strategies aimed at ensuring the successful promotion of new products amidst highly competitive market conditions and excel in closely working in teams to generate new business in existing accounts and new markets. Additionally, I possess excellent interpersonal communication and leadership skills.

Location

Bengaluru

AI stack

perplexity

ChatGPT

Work experience

Assistant Area Manager at Hafele India Private Limited, Apr 2026 - Present · 8 mos, Bengaluru

Territory manager - Trade & Franchise at Hafele India Private Limited, Nov 2022 - Present · 4 yrs 1 mo, Mysore, Successfully increased sales revenue by 221% of Trade within first year as TSM by implementing effective marketing strategies and closely collaborating with franchisees to identify and capitalize on new business opportunities. Implemented successful strategy, acquired new franchise partner in tier 2 city. Used persuasive sales tactics to secure INR 2.5 crore investment. Demonstrated exceptional negotiation skills for mutually beneficial agreement. Effectively communicated value proposition, influencing decision to invest. Played a pivotal role in expanding HÄfele's footprint in tier 2 & 3 cities, contributing to the company's overall growth and market presence Conducted comprehensive market analyses to identify key trends and drive sales growth, resulting in a 15% increase in franchisee business within the territory. Demonstrated exceptional leadership abilities by effectively training and managing a team 10 from 2 franchisee & 3 Trade Partners, providing ongoing support and guidance to ensure consistent sales performance and customer satisfaction. Built strong relationships with key decision-makers within the industry, fostering partnerships with major clients and driving business growth through targeted marketing campaigns and effective sales techniques. Developed sales and established new products through regular meetings with Interior designer, Architects & High end customers. I analyzed market trends and managed the collection process to achieve targets. Ensured various promotion,Incentive schemes of the company is implemented & quotation,PO's were sent promptly. Monitoring sales figures and product mix of customers/regions is vital for identifying trends and making data-driven decisions. Providing feedback about product demand, market trends, and quality issues to the product management team is also important for improving overall product offerings. As a sales professional tasked with managing dealers in assigned territory consultative selling.

Business Development Executive PWG Fevicol division at Pidilite Industries Limited, Jan 2022 - Nov 2022 · 11 mos, Hybrid, Spearheaded the development of Fevicol’s marketing strategy, resulting in a 30% increase in sales within the first quarter of implementation. Successfully negotiated and secured lucrative partnerships with major retailers, expanding Fevicol’s distribution network and increasing market share by 15%. Led a team of sales representatives to achieve and exceed quarterly sales targets & tracked performance of IMR & promoter influenced them to achieve the given targets resulting in recognition as top-performing team. Conducted market research and analysis to identify new business opportunities, resulting in the launch of new product lines. Generated demand for new products & ensure usage through training of carpenters & contractors demand generation of existing product portfolio and ensured target achievement. To meet and engage large contractor's understand competition/Run loyalty program for contractor's & generate new leads through site visit. FCC meets:- Conducting 2 OB's meet and 1 FCC meet for all 20 clubs assigned to me.Engage with contractor's and launch new products gather relevant insights and feedback from them and inform to product manager.

Cluster market development incharge at Pidilite Industries Limited, Jun 2020 - Dec 2021 · 1 yr 7 mos, Bengaluru, Karnataka, India, Identified products and categories for market development and diversification and did a market potential and profitability estimation. Co-ordinated with field sale's team of 6 TSI and 5 TSR to ensure achievement of target for key dealers and fevicryl art corner stores takes place. Conducted ongoing research of outlets and end user's of focus products and to generate demand in the market. created the ideal sales and marketing mix for the recommended products. streamlined the complain handling and payment mechanism for influencer. Analysis of Power BI on a daily and weekly basis. Monitoring the primary & secondary sale's for Adult's art's and craft segment through merchandising and retail display drive, end user meets, influencer meet & key dealer relationship management programs. mapped and analysed high compitition area and conducted demand generation drives to promote the sale of fevicryl products in Bangalore & Mysore which resulted increase in market share. Trained 140+ influencers with regard to the system,process for easy of taking up both offline & online workshop's.

Business Executive at Linc Limited, Jan 2018 - Jun 2020 · 2 yrs 6 mos, Bengaluru, Karnataka, India, Achieve monthly, quarterly and annual Sale's target. Established a healthy relationship with retailers and helped in promoting sales. Proper execution of orders and dispatching it on time. Develop new sample for customer. Maintaining relationships with target customers. Management of primary and secondary sales for core and focus products for the brand. Run market visibility drive

Education

Master of Business Administration - MBA, Sales, Distribution, and Marketing Operations, General, Golden Gate University

Bachelor of Commerce - BCom, Accounting, KLE Society's S Nijalingappa College