Performance Marketing | WPP Media | Google Ads | Meta Ads | SEO | Microsoft Bing Ads | SA360

Mumbai

Mumbai

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Lower Parel







PGDM (HB), Marketing
Welingkar Institute of Management

Master Diploma In Internet Marketing, Digital Marketing
SoftproDMTI-Digital Marketing Training Institute-since 2009.
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Performance Marketer with 4+ years of experience driving revenue, scaling campaigns, and optimizing ROI across global markets. Currently working as a Senior Executive – Paid Search at WPP Media, I manage multi-market campaigns across Google Ads, SA360, and Bing, handling international budgets and delivering measurable business impact. I’ve consistently driven strong results including 7X ROAS for e-commerce, 60% revenue growth, and reducing CPA by 37% within a month for high-volume campaigns. My core strength lies in end-to-end campaign ownership from strategy and media planning to execution, optimization, and stakeholder reporting. I’ve worked across diverse industries including e-commerce, finance, insurance, and lead generation, managing budgets up to ₹1 crore/month and scaling campaigns across platforms like Google, Meta, LinkedIn, and native networks. Beyond execution, I focus heavily on: > Data-driven decision making & performance analysis > Conversion rate optimization & A/B testing > Audience strategy & funnel building > Translating complex data into actionable business insights I’ve also built an AI-based reporting agent to improve efficiency, and have mentored team members to ensure strong execution standards. With a foundation in both performance marketing and financial analysis, I bring a business-first approach to marketing focusing not just on metrics, but on profitability and growth. Looking to take on high-impact roles where I can drive revenue, scale brands, and contribute strategically to business growth.
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Sr. Executive - Paid Search at WPP Media, Dec 2024 - Jul 2026 · 1 yr 8 mos, Mumbai
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Credit Analyst at Phillip Capital Inc., Mar 2019 - Dec 2019 · 10 mos, Lower Parel
PGDM (HB), Marketing, Welingkar Institute of Management
Master Diploma In Internet Marketing, Digital Marketing, SoftproDMTI-Digital Marketing Training Institute-since 2009.