Headline

UI/UX Designer | Web, Dashboards & Design Systems | Figma, Framer | Healthcare & Agri-tech

About

Hey, I'm Sadiya - a UI/UX Designer with experience across healthcare, agri-tech, and FMCG, working on responsive websites, dashboards, branding, and digital interfaces. I started at Neoperk as a Research Analyst, conducting interviews with farmers, field operators, and partner-company stakeholders including founders and CEOs to understand their needs and shape our soil health reporting system. I later moved into a UI/UX Designer role, where I designed and tested our soil testing and soil operator applications, built dashboards for client and machine data, and led a team of 3 interns across research, testing, and design while managing multiple concurrent projects, including seasonal soil testing cycles and an on-ground event, Soil Utsav. Today, at Wockhardt Hospitals, I design doctor websites end-to-end from branding through user personas, user flows, and sitemaps making sure each site is usable for a patient audience ranging from 18 to 60, while helping patients easily find services and book consultations. I also lead creative strategy for doctor and hospital brands, researching social and design trends to shape concepts before copy, and have worked on motion and 3D design alongside using AI tools like Claude to automate parts of our design workflow, including brand guideline deck creation. Tools & Skills: Figma · Framer · UI Design · UX Research · User Personas · User Flows · Wireframing · Prototyping · Design Systems · Responsive Web Design · Branding · Motion & 3D Design · AI-Augmented Design Workflows

Location

Mumbai

AI stack

claude code

claude

cursor

openai

ChatGPT

Figma Make

Work experience

UX/UI Designer at Wockhardt Hospitals Ltd, Nov 2025 - Present · 11 mo, Mumbai, Maharashtra, India, - Designed 7+ responsive doctor websites end-to-end branding, user personas, user flows, sitemaps, and wireframes balancing usability for a patient audience aged 18–60 with each doctor's goals (service visibility, consultation bookings) - Led creative strategy for doctor and hospital brands, researching current social and design trends and developing design concepts before copy, to shape direction across web, campaigns, and social - Leading end-to-end branding for 7+ specialist doctors, including logos, websites, social media, and marketing collateral, with additional motion and 3D design work - Designed the visual execution of a marketing campaign shortlisted for Cannes Young Lions 2026 - Automated the brand guideline deck creation process using Claude and Figma - Created digital and print marketing assets for hospital, pharma, and doctor brands

UI/UX Designer at Neoperk Technologies, Mar 2024 - Feb 2025 · 1 yr, On-site, - Managed multiple concurrent projects seasonal soil testing cycles, Mumbai operations, the Soil Utsav event, and app/dashboard design - Led a team of 3 interns across research, testing, and design - Designed and tested the soil testing and soil operator applications, applying insights from farmer, field operator, and stakeholder interviews to interface decisions - Designed dashboards displaying client soil and farm data, as well as machine data - Designed the company website

Research Analyst at Neoperk Technologies, Oct 2022 - Feb 2024 · 1 yr 5 mos, Hybrid, - Conducted interviews with farmers, field operators, and partner-company stakeholders (including founders and CEOs) to understand user needs and inform soil health report design - Generated 1,000+ soil health reports for farmers and enterprise partners - Supported large-scale soil analysis and reporting to improve agricultural decision-making

Education

Bachelor of Science - BS, Botany/Plant Biology, Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

HSC, Physics Chemistry Biology and Maths, Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

Public links

sadiyaarchive.designfolio.me: https://sadiyaarchive.designfolio.me/