---
title: "Sadhvi A. - Building Crew @Swiggy in Mumbai | Tal"
description: "Meet Sadhvi A., Building Travel @CREW by Swiggy | Ex-Zomato | Founder, SALT based in Mumbai. AI stack includes claude code, claude, and notion."
image: "https://tal.club/meet/sadhvi-arora/share-image"
---

# Sadhvi A\. on Tal

## Headline

Building Travel @CREW by Swiggy \| Ex\-Zomato \| Founder, SALT

## About

I build businesses that don’t just look good\. They perform\. Spent the last decade\+ working at the intersection of consumer behaviour, revenue, and operations \- across Zomato, SALT, and now Swiggy\. Currently building CREW at Swiggy \- a premium concierge layer for everything you don’t have the time \(or patience\) to figure out\. From gifting to experiences, travel, and life admin\. Think of it as your “I’ll handle it” CREW\. Before this, I built SALT \- helping F&B brands go from 0 to 1, and others scale meaningfully across delivery and dine\-in\. At Zomato, I worked on scaling delivery\-first brands and driving growth for large restaurant groups \- leading portfolios exceeding ₹30Cr\+ and taking brands from ₹30L to ₹3Cr/month\. Worked closely with brands like Burger King, Starbucks, Naturals Ice Cream, and Baskin Robbins \- building partnerships that drove both top\-line and operational efficiency\. What I’m strong at: • P&L ownership and revenue growth • Market expansion and scaling multi\-unit businesses • Partnerships and ecosystem building • Turning messy ops into structured, repeatable growth If you’re building in F&B, gifting , consumer, or anything that sits at the intersection of convenience and experience \- we’ll have things to talk about\.

## Location

Mumbai

## AI stack

claude code

claude

notion

openai

ChatGPT

Firecrawl

## Work experience

Building Crew @Swiggy at Swiggy, Mar 2026 \- Present · 8 mos, Greater Bengaluru Area

Founder at Salt Consulting, Jul 2023 \- Mar 2026 · 2 y 8 mo, Mumbai, Maharashtra, India, Founded Salt Consulting, aiding restaurant partners in boosting sales and profitability through menu optimization and marketing strategies\. Successfully increased Average Order Value \(AOV\) and improved menu flow for higher conversion rates\. Managed advertising budgets and discount sales plans, driving top\-of\-funnel growth and continuously improving operational and revenue metrics\.

Head of Strategy at MANU CHANDRA VENTURES, Apr 2021 \- Jul 2023 · 2 yrs 4 mos, •​ Drove 76% revenue growth and 23% GMV growth within 12 months through targeted marketing and business initiatives, partnering with Product and Operations teams\. •​ Launched and scaled a luxury catering vertical, securing marquee partnerships with global embassies, WEF, and Cannes Film Festival •​ Achieved 30% YoY growth in institutional business by aligning brand, product, and marketing functions •​ Built LUPA's brand identity, PR roadmap, and campaign strategy, driving premium brand recall through experiential marketing, chef collaborations and partnerships establishing it as a differentiated premium dining brand\. •​ Developed fundraising collateral and GTM strategy to support capital\-raising efforts and unlock new B2B revenue opportunities\.

Head of Business Strategy at MANU CHANDRA VENTURES, Jan 2021 \- Jul 2023 · 2 yrs 7 mos, Bangalore Urban, Karnataka, India, Managed two distinct brands, Single Thread \(luxury catering\) and LUPA \(upscale fine dining\), optimizing operations and identifying growth opportunities\. Orchestrated comprehensive brand marketing, PR, and social media efforts, enhancing brand visibility and engagement\. Spearheaded strategic initiatives resulting in increased operational efficiency and revenue growth for both brands\.

National Key Account at Zomato, Aug 2018 \- Jan 2021 · 2 yrs 6 mos, •​ Managed a ₹30Cr\+ portfolio and increased revenue by 42% YoY for national accounts by implementing joint business plans and streamlining partner onboarding •​ Led Joint Business Planning and commercial negotiations across 10 national brands, managing ₹5Cr\+ in annual media investments while driving revenue growth, profitability and long\-term strategic partnerships\. •​ Developed and tracked KPIs to analyze partnership performance, resulting in a 30% boost in customer acquisition and retention metrics; led monthly business reviews with CXOs on discounting, category placement, and media spend •​ Developed operational toolkits for menu audits and onboarding governance, standardising best practices across 850\+ employees nationwide

Key Accounts Lead at Zomato, Aug 2018 \- Jan 2021 · 2 yrs 6 mos, Mumbai Area, India, Led a team of four, overseeing onboarding and performance of 200\+ large brand partners, such as Burger King and Baskin Robbins\. Achieved rapid promotion to lead a $1M\+ portfolio, delivering the company's highest revenue growth\. Implemented streamlined onboarding processes and automated data software, strengthening partner relationships and market presence\. Established long\-term strategic partnerships, elevating Zomato's market share and partner brand visibility within the platform\.

Senior Marketing Consultant at ElSol Strategic Consultants, Mar 2017 \- Aug 2018 · 1 yr 6 mos, Mumbai Metropolitan Region, I spearheaded the launch of a new product, developing a Go\-to\-Market strategy for hospitality and Food and Beverage brands\. Formulated and executed distinctive brand positioning, exclusive intellectual properties \(IPs\), and tailored marketing strategies for 30\+ partners, aligning with objectives and budget constraints\. Collaborated with cross\-functional teams to orchestrate branding campaigns, resulting in a increase in engagement and conversion rates\. Led creative initiatives that generated exposure exceeding 10 million impressions within the first quarter\.

Brand manager at Lifestyle retail, Jun 2016 \- Aug 2018 · 2 y 2 mo, Mumbai

## Education

PGP Rise, Business Administration and Management, General, Masters' Union

Bachelor's Degree, Electrical, Electronics and Communications Engineering, SVKM's NMIMS Mukesh Patel School of Technology Management & Engineering

[View the original profile](https://tal.club/meet/sadhvi-arora)

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