Headline

Driving Product-Led Growth @ Paytm | Ex-Amazon, Bajaj | Growth & Marketing Strategy

About

Product-focused growth professional with 6+ years of experience across fintech, digital ads, and performance marketing, having worked with brands like Paytm, Amazon, and Bajaj Finserv. At Paytm, I currently lead growth initiatives tied to user engagement and retention, working on scratch cards, loyalty programs, gratification journeys, and campaign-led product flows. I work cross-functionally to define goals, improve user journeys, and drive product performance through data-backed decisions. At Bajaj Finserv, I managed end-to-end campaign and content strategy, program management, and retargeting frameworks. I collaborated with product, tech, and marketing teams to map customer drop-offs, analyze journey pain points, and design campaign strategies to drive re-engagement and loyalty. Now deepening my hands-on expertise in GA4, Mixpanel, PRDs, and user research with a strong focus on solving meaningful user problems at scale.

Location

Bengaluru

AI stack

codex

opencode

Work experience

Growth Marketing Manager at Paytm, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, •Strategic Account Management: Managed 20+ enterprise accounts across E-commerce, D2C, BFSI, B2B Tech, and Consumer Electronics, driving account growth, retention, and strategic partnerships. •Omnichannel Strategy: Formulated customer acquisition, retention, and lifecycle engagement frameworks for premium advertisers across high-value D2C, FMCG, and BFSI verticals. •Multimodal Journeys: Built comprehensive customer journey maps across paid media (Google, Meta, Affiliates) and outbound channels (Push, Email, WhatsApp, RCS, SMS, In-app) derived from data-driven pain-point analysis. •GTM & Product Innovation: Led cross-functional alignment (Product, Business, Analytics, Design) to launch new ad formats and optimize delivery timelines using GenAI personalization use cases. •Portfolio & Budget Management: Controlled operational campaign budgets of ₹30L to ₹45L per month; delivered performance analytics, strategic growth advisory, and targeted customer segmentation to maximize client ROA

Unit Manager (COE) - (Growth & Strategy) at Bajaj Finserv, May 2023 - Apr 2025 · 2 yrs, Pune District, Owned end-to-end campaign strategy across multiple Lines of Business in a regulated financial services environment driving cross-sell through digital and outbound channels while working within legal and compliance review processes. Developed messaging and content strategy for four outbound channels - SMS, push notifications, email, and RCS in across languages, tailored to product objectives, audience segments, and regulatory standards. Conducted customer journey research and competitor benchmarking to identify messaging gaps, inform positioning decisions, and support business growth objectives. Built and maintained consumer-facing materials including campaign briefs, channel copy, and FAQs; ensured all communications met brand guidelines and regulatory requirements before deployment. Defined segmentation and targeting logic to acquire, retain, and reactivate customers across the lifecycle; developed strategies to move prospects through the funnel toward conversion. Tracked and reported campaign performance - attachment rates, lead quality, channel engagement - and published regular updates to business stakeholders to support optimization decisions. Collaborated with sales, product, and analytics teams to align on go-to-market strategies, lead generation approaches, and messaging priorities.

Account Strategist (LCS) - Amazon Ads at Amazon, Dec 2022 - Jun 2023 · 7 mos, Hybrid

Account Specialist- Performance Marketing at Amazon, Sep 2021 - Jan 2023 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, • Owned a portfolio of 33 Large scale Accounts across 5 verticals (Hospitality, Media & entertainment, Retail, IT & FMCG). Pitched & consulted with them proactively to support annual digital marketing discussions & budgets. • Delivered against the assigned quarterly business & product growth targets & goals. • Working closely with marketing teams to define and develop customer segmentation, framework for acquisition, growth, and retention. • Campaign execution & analyze campaign performance against key metrics. Providing analysis of data and recommendations to help drive business strategy of the advertisers. • Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns. • Implement creative ways to improve agency and customer relationships, tailor, and share performance-enhancing suggestions, and promote other Amazon ads products. • Provide strategic advice and help our advertisers get the best return on their advertising investment by working closely with them in a consultative role. • Managed stakeholders, build relationships with the end customers & agencies

Media Activation & Planning executive at GroupM, Jan 2021 - Sep 2021 · 9 mos, Gurugram, Haryana, India, • Supporting SEM/Social/Display campaign launches for the portfolio clients. • Identifying & developing the best possible search media strategy with team, to drive the effectiveness in the campaigns & ensure to meet the campaign's objectives. • Strategize, execute, and optimize client marketing campaigns on Google, Facebook, and Instagram to accomplish desired goals. • Reviewing the effectiveness of brand campaigns by keeping daily track of Campaign pacing, optimization, and hygiene parameters. . Key Account management

Marketing Executive at IndiaMART InterMESH Limited, Jun 2018 - Mar 2020 · 1 yr 10 mos, Noida, • Owned a Portfolio of MSME & Medium Scale businesses By thoroughly understanding their growth metrics , Identifying growth opportunities & build plans for multi quarter and achievements • Drive Upselling and cross-selling to potential customers to meet quarterly targets. • Research and Analysis on market trends and new developments that may impact offline marketing activities and drive better sales. • Implemented innovation campaigns to drive higher customer retention

Education

Master of Business Administration - MBA, Marketing and finance, CHANDIGARH UNIVERSITY

Bachelors in commerce, Commerce, University of lucknow