Headline

Senior Marketing Leader | Digital Marketing | Brand Strategy | Growth Marketing | Demand Generation | Performance Marketing | AI-Driven Marketing | India & GCC

About

Marketing isn't about campaigns. It's about building brands that customers trust, generating demand that converts into revenue, and creating measurable business impact. Over the past 12+ years, I've led integrated marketing initiatives across India and the UAE, working with organizations spanning IFMS, Technology, EdTech, Pharma, B2B SaaS, and emerging technologies. My experience combines strategic leadership with hands-on execution across: • Brand Strategy & Positioning • Digital Marketing • Performance Marketing • Demand Generation • Growth Marketing • Content Strategy • Social Media • Public Relations • Investor Relations Marketing • Marketing Analytics • Marketing Automation • AI-enabled Marketing Throughout my career I've helped organizations: - Grow qualified B2B pipelines by 3X - Improve blended marketing ROI by 60% - Increase social engagement by 150% - Launch new brands from concept to market within 60 days - Build and lead cross-functional creative and marketing teams - Deliver executive dashboards and board-level marketing insights I enjoy solving complex business challenges through customer-centric marketing, data-driven decision making, and scalable growth strategies. I'm particularly interested in leadership opportunities across Digital Marketing, Growth, Brand Strategy, Marketing Transformation, Demand Generation, and Integrated Marketing in India and the GCC. Specialties: Digital Marketing | Brand Marketing | Growth Strategy | Demand Generation | Performance Marketing | Paid Media | SEO | Content Marketing | PR | Social Media | Marketing Analytics | AI in Marketing | B2B Marketing | B2C Marketing | Leadership

Location

Mumbai Metropolitan Region

AI stack

claude

codex

cursor

opencode

Work experience

Marketing Manager | Digital Growth & Brand Strategy at Krystal Integrated Services Limited, Jan 2024 - Present · 2 yrs 8 mos, Mumbai, Maharashtra, India, Led enterprise-wide digital marketing, brand strategy, demand generation, PR, performance marketing and investor communications across India and UAE markets. • Spearheaded end-to-end digital marketing strategies across SEO, SEM, performance marketing, content, social media, and marketing automation to drive brand growth, customer acquisition, and revenue. • Managed high-performing paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms, optimizing ROI, ROAS, and conversion performance. • Led website optimization through SEO, UI/UX enhancements, and Conversion Rate Optimization (CRO), improving user experience and lead conversion. • Built and scaled B2B demand generation funnels, CRM automation, and lead nurturing programs to accelerate qualified pipeline growth. • Strengthened brand positioning through integrated content marketing, PR, executive branding, and multi-channel social media strategies. • Leveraged GA4, HubSpot, CRM platforms, and marketing analytics to deliver actionable insights, optimize campaign performance, and support strategic business decisions. • Collaborated with cross-functional teams, agencies, and senior leadership to execute data-driven marketing initiatives aligned with business objectives. • Drove marketing innovation by adopting AI-powered tools, automation, and emerging digital technologies to enhance efficiency, personalization, and campaign effectiveness.

Project Manager at Harbinger Interactive Learning, Sep 2022 - Jan 2025 · 2 yrs 5 mos, Mumbai, Maharashtra, India, - Spearheaded the successful delivery of high-value enterprise eLearning and SaaS transformation programs (INR 4 Cr+ portfolio) for Fortune 500 organizations, consistently delivering projects on schedule with full SLA adherence and zero critical escalations across global markets. - Championed Agile delivery excellence by leading distributed cross-functional teams, improving execution velocity by 35%, reducing project rework by 20%, and fostering a culture of collaboration, knowledge sharing, and continuous improvement across India, the US, and the UK.

Product Project Manager at Harbinger Systems, Sep 2022 - Dec 2024 · 2 yrs 4 mos, Managed end-to-end delivery of Raptivity, Harbinger’s cloud-based SaaS eLearning content authoring platform — overseeing enterprise implementations, feature releases, client onboarding, product enhancements, and customer success initiatives.

Content Manager at Blockchain Council, Aug 2021 - Aug 2022 · 1 yr 1 mo, Mumbai, Maharashtra, India, Owned multi-channel content marketing, social media, and community strategy for 30+ global certification programs — growing LinkedIn by 70%, tripling organic web traffic in 6 months, and managing Discord, Instagram, Facebook, and LinkedIn communities.

Curriculum Manager and Educator at BYJU'S FutureSchool, Apr 2020 - Aug 2021 · 1 yr 5 mos, Mumbai, Maharashtra, India, Accelerated business growth by generating INR 30L+ in revenue through consultative customer acquisition strategies, while enhancing customer lifetime value by improving learner retention 25% through innovative curriculum design, content optimization, and the delivery of 400+ high-impact global learning sessions.

Education

B.Tech, Computer Engineering, APJ Abdul Kalam Technological University

Master of Business Administration, Marketing, FOSTIIMA Business School