Headline

Marketing Communications | Brand Strategy & Integrated Campaigns | MBA | Content & Business Insights.

About

Hey there! I’m Sadaf Ali — an MBA grad specializing in Marketing and Finance, with a strong interest in strategy, storytelling, and building scalable brands. I enjoy working at the intersection of business thinking and creative execution. Over time, I’ve learned that impactful growth doesn’t come from ideas alone, but from clear positioning, structured thinking, and decisions backed by business logic. My Journey So Far I’ve had the opportunity to lead and collaborate with marketing teams across startups and student-driven initiatives, where my focus has been on brand building, go-to-market strategy, and audience-led growth. These experiences helped me understand how marketing, finance, and operations come together to drive sustainable results. I particularly enjoy breaking down complex business problems, aligning stakeholders, and translating strategy into clear, actionable plans — skills that align closely with functional consulting and product-oriented roles. MBA helped me to sharpen my understanding of these domains. Marketing & growth strategy Business & brand strategy Consumer behavior and market insights This allows me to approach problems with both strategic clarity and practical execution. What I Bring to the Table • Marketing & Growth Strategy • Brand Positioning & Storytelling • Cross-functional Coordination • Business & Market Analysis • Strategy Execution & Planning The Brand Vox Alongside my MBA, I’m building The Brand Vox, a personal branding agency that helps professionals, founders, and early-stage brands articulate their story, strengthen their positioning, and build a credible digital presence. The Brand Vox is rooted in a simple belief: Strong brands are built when strategy and storytelling work together. If you’re someone who values smart marketing, clear strategy, and meaningful brand growth, let’s connect. Always open to conversations, collaborations, and learning from diverse perspectives. Let’s grow and build something impactful together.

Location

Bengaluru

AI stack

claude

cursor

gemini

meta

openai

perplexity

Work experience

Category Manager at The Wedding Company, Jul 2026 - Present · 3 mo, Bengaluru, Scale the non-venue services supply base (caterers, photographers, live bands, gifting and more) across 4 markets, owning the full vendor funnel from sourcing, evaluation and negotiation to onboarding and go-live. • Analyse vendor pipeline stages, drop-offs and time-to-activation in Google Sheets and Asana, and remove bottlenecks to speed onboarding and increase the share of vendors that go live. • Optimise vendor profiles, pricing and assortment standards to improve discoverability, listing quality and enquiry-to-booking potential. • Partner with marketing on vendor campaigns, category promotions and referral channels; test offers and messaging and scale what performs. • Negotiate commissions, packages and terms; align with finance on payouts and unit economics so supply growth stays profitable. • Lead 3 verticals and their teams as senior point of contact in a team of 8, setting priorities, allocating tasks and resolving vendor escalations.

Sales Manager at Neoteric Properties, Oct 2025 - Jun 2026 · 9 mos, Generated Rs.7 Cr in property sales within the first 45 days through high-ticket client conversion; promoted to Sales Manager and Trainer based on early performance. Manage and mentor two sales teams (20 members), driving daily lead follow-ups, pipeline reviews, and closure strategies. Train new and existing team members on consultative selling (SPIN), objection handling (BATNA/ZOPA), CRM discipline, and closing techniques. Qualify high-intent leads using BANT framework; guide buyers through property investment decisions for projects worth Rs.50L-Rs.1.5 Cr+. Collaborate with marketing and operations teams to optimise lead flow, reduce drop-offs, and improve lead-to-closure ratios.

Project Intern at Parle Biscuits Pvt. Ltd., Jul 2025 - Aug 2025 · 2 mos, On site, Worked with the marketing team to understand market dynamics, customer behavior, and distribution insights Supported on-ground marketing activities and assisted in executing brand and sales initiatives Gained hands-on exposure to FMCG marketing operations, channel-level insights, and execution strategy Developed a practical understanding of how large consumer brands translate strategy into market execution Recognized for professionalism, dedication, and ethical conduct during the internship period .

Campus Ambassador at E-Cell, IIT Bombay, Jun 2025 - Aug 2025 · 3 mos, Remote, Acted as a bridge between students and the E-Cell core team, ensuring smooth communication and coordination Promoted startup culture through campaigns, workshops, and peer engagement Strengthened leadership, communication, and stakeholder management skills while working with cross-functional teams

Marketing Associate at brand your trend, Nov 2023 - Sep 2024 · 11 mos, Chandigarh, India, Led and supported marketing initiatives focused on brand positioning, content strategy, and audience growth Collaborated with founders and internal teams to design campaigns aligned with business goals Contributed to improving brand visibility and engagement through structured marketing execution Strengthened skills in team coordination, communication, and relationship management while working remotely across functions .

Education

Master of Business Administration - MBA, ITM Gwalior

Bacholor's in business administration, Business Administration and Management, General, Jiwaji University