Headline

SEO Specialist| Driving Organic Bookings & Revenue in Hospitality + Multi-Brand SEO Growth | Implementing AEO, GEO & SGE Frameworks | Future-Proofing Brands for AI Platforms & Search Engines | Ex - Envigo

About

With over 7 years of experience in the evolving digital landscape, I specialize in bridging the gap between traditional SEO and the new era of AI-driven discovery. While my foundation is built on driving organic visibility and high-impact link-building, my current focus lies in mastering Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). I don’t just optimize for clicks; I optimize for answers. By leveraging AI platforms, I ensure brands stay visible not just on SERPs, but within LLM responses and AI chat interfaces. From technical SEO audits to aligning content with semantic search patterns, I help businesses navigate the shift from 'Search' to 'Synthesis.' Key Areas of Expertise: Modern SEO: GEO, AEO, SGE (Search Generative Experience) & Voice Search. Traditional SEO: Technical Audits, On-page/Off-page, & Strategic Link Building. Data & AI: Google Analytics 4, Predictive Analytics, and AI-driven content workflows. Strategy: Aligning digital performance with measurable business ROI. I thrive on turning complex data into actionable growth. Let’s connect to discuss how AI is reshaping the future of search!

Location

Greater Delhi Area

AI stack

gemini

openai

perplexity

v0

Work experience

Search Engine Optimization Specialist at Cendyn, Oct 2022 - Present · 3 yrs 8 mos, Gurugram, Managed end-to-end SEO lifecycle for global hospitality clients, consistently achieving 25% YoY organic growth. Bridging the gap between traditional Search and AI by implementing AEO and GEO frameworks to capture visibility in AI-generated snapshots. Utilized a sophisticated toolkit (SEMrush, GSC, GA4) to monitor technical performance and translate complex data into actionable growth strategies. Integrated AI-driven tools to future-proof SEO campaigns against changing search engine algorithms.

Sr. SEO Executive at Envigo Ltd, Jan 2022 - Sep 2022 · 9 mos, Gurugram, Haryana, India, Projects - IndusInd Bank (Credit Card and Debit Card) | Kento Insurance | Darling Pets | Unacademy • Managed and improved organic search engine performance across multiple projects, ensuring alignment with client goals. • Conducted comprehensive on-page optimization, including meta titles, meta descriptions, alt tags, and header tags for enhanced visibility. • Developed and implemented tailored link-building strategies to increase domain authority and drive targeted traffic. • Collaborated with the development team to ensure SEO best practices were seamlessly integrated into website architecture. • Performed ongoing keyword discovery, expansion, and optimization to enhance content performance and relevance. • Executed local SEO strategies to improve search results across diverse markets, driving foot traffic and online engagement. • Conducted regular content reviews to identify opportunities for improvement and innovative solutions to boost SEO initiatives. • Created and managed WordPress pages for Unacademy, ensuring effective on-page activities aligned with SEO strategies. • Coordinated with internal content and development teams to streamline SEO efforts and achieve client objectives. • Oversaw off-page SEO team, ensuring consistent execution of strategies and adherence to best practices.

Team Leader at indeedseo, Aug 2020 - May 2021 · 10 mos, Sahibzada Ajit Singh Nagar, Punjab, India, Projects - Simsii | Tum Hi Ho Events | Koshie O | Resort Rio | Ecostan | Wireless Place • Managed comprehensive SEO strategies, focusing on both on-page and off-page optimization to enhance website visibility and drive organic traffic. • Conducted thorough keyword research to identify opportunities for content development and improvement. • Collaborated closely with clients to understand their requirements, providing detailed weekly performance reports and actionable insights. • Led a cross-functional team, fostering collaboration and innovation through regular brainstorming sessions and strategic planning. • Executed targeted YouTube marketing campaigns to increase brand awareness and engagement through compelling video content. • Directed social media marketing efforts to enhance brand presence and drive customer engagement across multiple platforms. • Oversaw the execution of SEO initiatives on client websites, ensuring adherence to best practices and performance optimization. • Utilized analytical tools to measure campaign effectiveness, making data-driven adjustments to improve overall results.

Sr. SEO Executive at TheSqua.re Serviced Apartments, Jan 2020 - Aug 2020 · 8 mos, Delhi, India, • Developed and executed SEO strategies tailored for the APAC and MEA regions, enhancing market-specific visibility and engagement. • Managed and improved organic search engine performance, driving significant traffic growth across multiple platforms. • Conducted comprehensive on-page and off-page optimization for websites and blogs, including creating meta titles, meta descriptions, alt tags, and header tags. • Designed and implemented effective link-building strategies to enhance domain authority and increase referral traffic. • Collaborated with the development team to ensure the seamless integration of SEO best practices in website architecture and content. • Conducted ongoing keyword discovery and optimization, continually refining content for improved search performance. • Generated basic performance reports using Google Analytics, providing insights to enhance local search results across various markets. • Created landing pages and developed new content from scratch, while also optimizing existing content for better performance. • Regularly reviewed business content to identify improvement opportunities and innovative solutions for enhancing SEO initiatives.

Marketing Expert at InstaServ India Pvt Ltd, Jun 2017 - Dec 2019 · 2 yrs 7 mos, West Delhi, Delhi, India, Freelancer | Upwork | Guru • Generated new business through effective bidding strategies on platforms such as Upwork, Freelancer, and Guru. • Developed and documented proposals, showcasing expertise in proposal writing to attract potential clients. • Interacted directly with clients to understand project scopes, propose tailored solutions, and successfully close deals. • Maintained daily reporting and updated CRM systems to track project progress and client interactions. • Leveraged experience in SEO, Google AdWords, Google Analytics, WordPress, SMO, YouTube Marketing, and Email Marketing to drive client success. • Managed multiple AdWords campaigns and SEO projects, optimizing strategies for maximum visibility and performance

Education

Digital Marketing, Digital marketing, SkillCircle™

Master of Business Administration (MBA), Marketing and International Business, Chandigarh University (CU)