Headline

Director (Business & Strategy) - Adda247 | Ex-OYO & Berger Paints

About

I am a business and growth leader with 7.5+ years of experience in building and scaling high-impact categories across EdTech, hospitality, and consumer businesses. Currently, I manage ₹75 Cr+ revenue portfolios with end-to-end P&L ownership, driving growth through data-led pricing strategies, full-funnel acquisition, and product-led user experience improvements. I have a proven track record of delivering 100%+ YoY growth, improving conversion rates and NPS, and leading cross-functional teams across growth, marketing, tech, content, and operations. I am passionate about building scalable businesses, creating customer-centric products, and translating strategy into measurable business outcomes.

Location

Gurugram

AI stack

claude

openai

perplexity

ChatGPT

Work experience

Director at Adda247, Sep 2021 - Present · 5 y, Gurugram, - Own ₹75 Cr+ annual portfolio with end-to-end P&L responsibility. - Drove 100%+ YoY revenue growth through pricing, product, and growth interventions. - Improved conversion rate from 1.6% to 2.8% via funnel optimization and value enhancement. - Increased NPS from 45% to 65% by improving product offerings and user experience. - Built and scaled full-funnel user acquisition across YouTube, Meta, and Web Blogs. - Converted top-of-funnel traffic into paid users through structured acquisition funnels. - Planned and executed revenue uplift campaigns aligned to exam cycles. - Led cross-functional teams across Growth, Marketing, Content, Tech, and Operations. - Scaled category to ₹60 Cr+ revenue, 7.5M+ YouTube users, and 1M+ App MAU.

Business Manager at OYO, Aug 2019 - Aug 2021 · 2 yrs 1 mo, Chandigarh, - Managed a portfolio of 100+ hotel partners comprising 1,100+ rooms. - Owned performance of high-revenue accounts generating ₹1.3 Cr+ monthly revenue. - Led a team of Property Managers to drive partner performance and revenue growth. - Onboarded high-quality budget hotels across assigned clusters through focused BD efforts. - Negotiated commercial agreements, improving take rates via value-added services. - Reduced revenue leakage through audits and close monitoring of booking realization. - Collaborated with Operations, Marketing, Pricing, Finance, and Support teams for smooth hotel operations.

Territory Manager at Berger Paints India, Aug 2018 - Aug 2019 · 1 yr 1 mo, Dehradun, - Managed Dehradun territory with ₹9 Cr+ annual revenue and 50+ dealer network. - Drove secondary sales growth through dealer development and market expansion. - Led and coordinated a team of Demand Generators to improve market penetration. - Onboarded and grew new dealer accounts while strengthening existing partnerships. - Worked closely with technical and leadership teams to support key projects. - Built strong relationships with dealers and key stakeholders to drive sustained growth.

Education

Master of Business Administration, Marketing, IBMR,IPS Academy Indore