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Sabarni Paul

Product Strategy Builder | CX, Personalisation and Growth

Bengaluru

3+ years of work experience

Amazon
Apr 20265 mosPresent

Role: Responsible for creating customer experience for app payments and rewards experiences to increase overall conversion of the app and to increase customer base. • Developed a unique wallet sleeve experience on the cart page, enabling checkout in as few as a single click. The experience leads to a one-swipe checkout for sufficient-balance users and an inline top-up-and-checkout experience for insufficient- balance users. This increased the intent-to-purchase rate by +2,100 bps (63.7% → 84.8%). • Built payments defaulting framework on cart page for fast checkout surfacing a combination of user’s most used and last used instruments, reducing page hops from 3 to 1, and increasing overall payments conversion by 70 bps. • Launched a gamified cashback milestone widget to reward users upon completing a particular purchase threshold. This increased the purchase frequency of unsettled users from 3 to 5 in a month. • Built a zero-friction explore experience for unrecognised users to browse or add to cart without address or login credentials by defaulting to their nearest store based on geocode prediction. This led to additional +45k daily sign-ins.
Amazon MX Player
Oct 20253 mosDec 2025

• Co-developed personalization logic and homepage ranking algorithms for the MX app, improving discovery and driving +400 bps conversion uplift. • Increased app conversion by 12% by implementing diversified carousel widgets using user signals such as search behavior, streaming history, RFM segmentation, and Amazon e-commerce signals. • Partnered closely with WW stakeholders to launch new product initiatives; influenced L7–L10 leadership through WBR and QBR mechanisms to align on roadmap priorities.
Amazon MX Player
Apr 20242 yrs 1 moApr 2026

Bengaluru

• Built and scaled the Prime Video Hub growth playbook through rapid experimentation and deep-dive analyses, increasing DAU from 230K to 740K and driving 60% penetration of Prime Video Hub MAUs. • Led high-impact experimentation across Prime Video mixed-entitlement carousels and ML hero injections, delivering +13.2 minutes per customer in engagement through improved content surfacing. • Launched AVOD nodes across all relevant Prime Video touchpoints, resulting in a +6% increase in streams; drove +3% watch time via Asian content category GTM.
Decathlon
Apr 20231 yr 1 moApr 2024

Bengaluru

Khatabook
Jan 20234 mosApr 2023

• Created Campaigns, Journeys, Cohorts on Clevertap for customer retention strategies • Ideated themes for feature based product engagement push notifications, that increased CVR from 4% to 10% • Worked on driving insights from analysis reports of push notifications and running further experiments using funnels • Worked on end to end planning of Referral Systems & Partnership scopes for Desktop Sales Version • Conducted Market Research across fintech industry and suggested significant feature improvements

Sabarni’s AI Stack

claude code
claude code
codex
codex
cursor
cursor
gemini
gemini
kiro
kiro
lovable
lovable

Education

National Institute of Technology, Tiruchirappalli

B.Tech, Production Engineering

National Institute of Technology, Tiruchirappalli

20194 yrs2023

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Headline

Product Strategy Builder | CX, Personalisation and Growth

About

Hey! I am Sabarni Paul, a young marketeer at Amazon MX Player. I have always been a growth marketing enthusiast and have considerable experience as a performance marketeer on various platforms like Clevertap, Google Analytics, Meta Ads etc. Along side Campaigns & Strategies, in my current role I get to oversee the product marketing initiatives to drive engagement and adoption to the service . My previous experiences have been as a Campaign Manager at Decathlon, Product Supply Intern at Procter & Gamble, Business Advisory Consultant at EY and a Country Manager at High-Bridge at the Founder's Office. My keen interest in exploring has led me to intern in multiple growing startups in India like Khatabook and even NGOs like CRY. Keeping aside my professional interests, I am a swimmer, painter, chef and avid trekker. I am also a travel enthusiast who loves going on road trips. I am trained in classical Indian music as well. If anything in my profile strikes a chord, do reach me at chatbox. Alternatively, if you have any projects for me to work on, you can reach out to me through paulsabarni31@gmail.com

Location

Bengaluru

AI stack

claude code

codex

cursor

gemini

kiro

lovable

Work experience

Product Manager II at Amazon, Apr 2026 - Present · 5 mos, Role: Responsible for creating customer experience for app payments and rewards experiences to increase overall conversion of the app and to increase customer base. • Developed a unique wallet sleeve experience on the cart page, enabling checkout in as few as a single click. The experience leads to a one-swipe checkout for sufficient-balance users and an inline top-up-and-checkout experience for insufficient- balance users. This increased the intent-to-purchase rate by +2,100 bps (63.7% → 84.8%). • Built payments defaulting framework on cart page for fast checkout surfacing a combination of user’s most used and last used instruments, reducing page hops from 3 to 1, and increasing overall payments conversion by 70 bps. • Launched a gamified cashback milestone widget to reward users upon completing a particular purchase threshold. This increased the purchase frequency of unsettled users from 3 to 5 in a month. • Built a zero-friction explore experience for unrecognised users to browse or add to cart without address or login credentials by defaulting to their nearest store based on geocode prediction. This led to additional +45k daily sign-ins.

Product Manager - Growth at Amazon MX Player, Oct 2025 - Dec 2025 · 3 mos, • Co-developed personalization logic and homepage ranking algorithms for the MX app, improving discovery and driving +400 bps conversion uplift. • Increased app conversion by 12% by implementing diversified carousel widgets using user signals such as search behavior, streaming history, RFM segmentation, and Amazon e-commerce signals. • Partnered closely with WW stakeholders to launch new product initiatives; influenced L7–L10 leadership through WBR and QBR mechanisms to align on roadmap priorities.

Product Manager II- Growth at Amazon MX Player, Apr 2024 - Apr 2026 · 2 yrs 1 mo, Bengaluru, • Built and scaled the Prime Video Hub growth playbook through rapid experimentation and deep-dive analyses, increasing DAU from 230K to 740K and driving 60% penetration of Prime Video Hub MAUs. • Led high-impact experimentation across Prime Video mixed-entitlement carousels and ML hero injections, delivering +13.2 minutes per customer in engagement through improved content surfacing. • Launched AVOD nodes across all relevant Prime Video touchpoints, resulting in a +6% increase in streams; drove +3% watch time via Asian content category GTM.

Marketing Campaign Manager at Decathlon, Apr 2023 - Apr 2024 · 1 yr 1 mo, Bengaluru

Product Marketing Intern at Khatabook, Jan 2023 - Apr 2023 · 4 mos, • Created Campaigns, Journeys, Cohorts on Clevertap for customer retention strategies • Ideated themes for feature based product engagement push notifications, that increased CVR from 4% to 10% • Worked on driving insights from analysis reports of push notifications and running further experiments using funnels • Worked on end to end planning of Referral Systems & Partnership scopes for Desktop Sales Version • Conducted Market Research across fintech industry and suggested significant feature improvements

Education

B.Tech, Production Engineering, National Institute of Technology, Tiruchirappalli