Headline

Digital Marketing Manager & Software Engineer

About

As a Digital Marketing Executive with a foundation in software engineering, I bring a hybrid skill set that blends strategy, technology, and execution across multiple digital channels. In my current role, I specialize in: Search Engine Optimization (SEO) Online Marketing Zoho Sites – building and managing responsive websites tailored for marketing campaigns and lead generation My focus is on leveraging digital platforms to enhance brand visibility, improve user engagement, and support business growth through data-backed strategies. Previously, as a Software Engineer – Migration Project, I worked on: Migrating messages, files, and metadata from Slack to Microsoft Teams Using the enterprise-grade platform AVAMIGRATRON to ensure seamless, secure, and efficient data migration During my time as an Internship Trainee, I gained practical exposure to: Identity and Access Management (IAM) Implementation of OKTA for centralized user and group management, including SSO (Single Sign-On) and MFA (Multi-Factor Authentication) I am passionate about bridging marketing with technology, and continuously strive to build smart digital solutions that deliver measurable impact.

Location

Coimbatore

Work experience

Distribution Manager at Nvron Life Science Limited, Oct 2025 - Jun 2026 · 9 mos, Additional Responsibilities • Oversaw end-to-end distribution operations including billing, dispatch, inventory tracking, and order fulfillment — ensuring zero-delay delivery across all channels. • Managed inward stock verification and warehouse coordination, reducing discrepancies and maintaining accurate inventory levels. • Processed customer orders through both online and offline channels, achieving consistent on-time fulfillment. • Resolved customer inquiries and complaints promptly, improving satisfaction and repeat engagement. • Coordinated across logistics, sales, and warehouse teams to streamline operations and eliminate bottlenecks. • Maintained compliance-ready records, reports, and operational documentation for management review.

Digital Marketing Manager at Nvron Life Science Limited, Oct 2024 - Jun 2026 · 1 yr 9 mos, • Drove 10x business revenue growth through integrated digital marketing campaigns, lead generation funnels, and strategic brand positioning. • Managed all digital assets including websites, domains, and hosting for multiple brands — ensuring 100% uptime and timely renewals. • Led end-to-end production of 50+ videos published on YouTube and social platforms, growing organic reach and brand visibility. • Served as official event photographer for company conferences, webinars, and corporate programs — building a strong visual content library. • Handled HR and recruitment functions — sourcing, screening, and onboarding candidates to build high-performing teams. • Developed branding strategies and marketing roadmaps in collaboration with senior leadership across multiple business verticals.

Digital Marketing Executive at Nvron Life Science Limited, Dec 2023 - Oct 2024 · 11 mos, • Built digital presence from scratch for 4 companies — creating social media profiles, websites, brand identities, and marketing materials simultaneously. • Managed and updated leads using Zoho CRM, maintaining accurate pipeline data and improving follow-up efficiency. • Created and published content across Facebook, Instagram, LinkedIn, and YouTube — increasing engagement and follower growth across all platforms. • Produced promotional and branding videos for digital marketing campaigns, supporting product launches and brand awareness. • Developed company profiles, pitch documents, and marketing collateral that directly supported business development efforts. • Collaborated with cross-functional teams to align content strategy with business goals and campaign objectives.

Migration Engineer at AVASOFT, Feb 2023 - May 2023 · 4 mos, Chennai, Tamil Nadu, India, Migration software Engineer Executed end-to-end migration of enterprise client workspaces from Slack to Microsoft Teams using the AVAMIGRATRON platform — migrating messages, files, channels, and reactions with full data integrity. • Handled real client projects by planning, configuring, and executing workspace migrations while ensuring zero data loss and minimal business disruption. • Mapped Slack channels, direct messages, and file structures to equivalent Microsoft Teams environments, maintaining conversation history and metadata. • Migrated all Slack data types including messages, threaded replies, file attachments, emojis, and reactions to Microsoft Teams accurately. • Validated post-migration data by performing quality checks to ensure completeness and accuracy of migrated content. • Studied and developed expertise in Slack platform tiers — Basic, Pro, and Enterprise plans — to understand data structures, API limitations, and export capabilities for migration planning.

IAM Internship Trainee at AVASOFT, Oct 2022 - Jan 2023 · 4 mos, Chennai, Tamil Nadu, India, Identity and Access Management (IAM) | Okta Platform • Gained hands-on knowledge of Okta as a centralized Identity and Access Management (IAM) platform for enterprise security. • Implemented Single Sign-On (SSO) to enable seamless, secure access across multiple applications from a single login. • Configured Multi-Factor Authentication (MFA) policies to strengthen security and protect user accounts. • Managed user lifecycle operations including provisioning, deprovisioning, and access control through Okta's admin console. • Created and managed user groups with role-based access control (RBAC) to ensure least-privilege access principles.

Trainee engineer at AVASOFT, Aug 2022 - Sep 2022 · 2 mos, Chennai, Tamil Nadu, India, Trainee Engineer

Education

B.tech, Biotechnology, KIT-Kalaignarkarunanidhi Institute of Technology

Chinnasamy Ammal Municipal Boys Higher Secondary school