Headline

Product Leader | Built & Scaled $130M Omnichannel Business | 6M MAU | Marketplace, Martech, Supply Chain

About

I’m a product leader focused on building and scaling large consumer businesses end-to-end — from zero to $100M+. Over the last 10+ years, I’ve led digital transformation across eCommerce and platform businesses, including converting offline-first operations into high-growth, omnichannel ecosystems. At KPN Fresh, I currently lead product across consumer apps, supply chain, and internal platforms — driving ~$130M in annual revenue and scaling to 6M MAU. What I specialize in: • Scaling 0→1 and 1→100 product journeys across mobile, web, and operations • Building high-performing product teams and cross-functional orgs • Driving measurable business impact (conversion, retention, cost efficiency) • Owning full-stack product ecosystems — consumer, Martech, supply chain, and CX Selected impact: • Grew platform to 6M MAU and improved CVR from 32% → 61% • Built recommendation systems doubling ATC conversion (8% → 24%) • Reduced delivery time by 60% and costs by 30% through last-mile optimization • Digitized supply chain across 20+ warehouses improving SLA by 25% If you’re building at scale in eCommerce, marketplaces, or consumer platforms, I’d love to connect. Profile: https://devanand-product-hub.lovable.app Support: https://topmate.io/product_guy

Location

India

AI stack

claude code

claude

cursor

deepseek

gemini

Work experience

Senior Product Manager at KPN Fresh, Jan 2023 - Present · 3 yrs 8 mos, Bengaluru, Spearheaded the build and scale of digital commerce platforms. Spearheaded the launch of website & mobile apps, establishing omnichannel presence and driving ~$130M annual revenue. Scaled user base to 400K DAU and 6 M MAU with 4.6/5 rating (30K+ reviews) by optimizing onboarding and UX flows. Revamped search experience (autocomplete, ranking, navigation), improving product discoverability and CVR from 32% to 61%. Built a robust Martech ecosystem (CleverTap, Google Analytics, Appsflyer, MoEngage) for data-driven marketing and engagement automation. Designed ML based recommendation engine enhancing personalization, doubling ATC conversions from 8%→24%. Led UX revamp, improving app architecture, performance and increasing browse journey funnel by 25%. Implemented ERP and WMS solutions to streamline inventory, procurement, and fulfilment workflows across 20+ warehouses. Digitized store-level inventory and dispatch operations, improving stock accuracy by 40% & order fulfilment SLA by 25%. Built in-house Store & Last-Mile Apps to streamline operations, onboarding 2K+ delivery partners and 4K+ store staff across 5 cities. Delivered cost-efficient order batching, scan & pick of items, reducing delivery costs by 30%. Optimized order allocation and routing logic, cutting average delivery time by 60%. Developed in-house CRM unifying tickets, orders, and wallet view, reducing AHT by 20%. Launched AI-powered chatbot targeting frequently raised issues, lowering inbound call volume by 40.

Senior Product Manager at IBO (Ebo Mart Private Limited), Jan 2022 - Present · 4 y 10 mo, Bengaluru, • Spearheaded the Product Roadmap for IBO's Online platforms and Retail systems, enhancing user engagement. • Delivered quotation and lead management systems, generating $16M in annual revenue and enabling sales teams with automation tools. • Improved customer experience, raising mobile app ratings from 3.9 to 4.8 within 45 days through rapid product iterations and UX enhancements. • Automated escalation workflows, reducing ticket turnaround time by 50%, increasing operational efficiency and customer satisfaction. • Led cross-functional teams across product, engineering, and business to deliver scalable SaaS and mobile solutions.

Product Manager | Analytics at Tesco, Jul 2020 - Jan 2022 · 1 yr 7 mos, Bengaluru Area, India, Empowering business functions in Tesco to lead data driven decision making. Our goal is: - Make data easily understandable to uncover insights and opportunities - Make future ready decision using advanced analytical models - Reduce decision making cycle time

Business Transformation Consultant at Tesco, Jul 2019 - Jun 2020 · 1 yr, Bengaluru, Karnataka, India

Research Intern at Fortum, Jul 2018 - Mar 2019 · 9 mos, Designed an optimized network algorithm for strategic placements of 100+ Electric Vehicle Charging Stations Conducted exploratory market research to understand the psychographic needs of potential EV customers

Research Associate at LeasePlan India, Jun 2018 - Mar 2019 · 10 mos, Objective: Developed a business model for introducing EV offerings for corporate clients of LeasePlan (Founding members of EV100) Conducted market research and analyzed financial risks for maximizing the adoption rate of Electric Vehicles. Prepared a feasibility study- Total Cost of Ownership models for various corporate customer segments

Project Manager at Tata Housing Development Company Limited, Jul 2014 - Jul 2016 · 2 y, Chennai

Education

Master of Business Administration, Business Administration and Management, General, Indian Institute of Management, Lucknow

Bachelor's Degree, Civil Engineering, National Institute of Technology, Tiruchirappalli