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Rutvi Dhuvad

Social Media & Brand Strategy | Uber & Ola | Audience Growth, Creator Strategy & Culture-Led Marketing

Bengaluru, Karnataka

7+ years of work experience

Uber
Feb 20251 yr 7 mosPresent

Bengaluru, Karnataka, India

Scaling Uber’s social media presence across India and Sri Lanka by building content systems across emerging channels, creator-led storytelling, and product marketing. Collaborate with cross-functional teams across APAC social, comms, marketing, category, and operations to translate business priorities into social narratives.
Ola Electric
Apr 20249 mosDec 2024

On-site

Led social and content strategy during a high-growth EV category-building phase, shaping consumer narratives around electric mobility, product adoption, and ownership readiness. Built campaign and content formats across brand storytelling, community engagement, creator-led formats, and always-on social communication. Also managed social media accounts for Ola Cabs and Krutrim.
Ola Electric
Mar 20231 yr 1 moMar 2024

Bengaluru, Karnataka, India

Worked across launch, service, charging, exchange, and product-led narratives to build confidence in a rapidly evolving category.
Proactive For Her
Nov 20211 yr 4 mosFeb 2023

Bengaluru, Karnataka, India

Managed brand marketing, social, influencer, PR, and offline events for a women’s healthcare startup during its clinic-led expansion phase.
One Impression
Jul 20215 mosNov 2021

Remote

Pitched and executed influencer marketing campaigns; worked across creator discovery, campaign planning, client servicing, execution, and reporting for consumer brands in beauty, food, entertainment, gaming, and digital-first categories.
Pocket Aces
Jan 20201 yr 7 mosJul 2021

Mumbai, Maharashtra, India

Worked across branded content, video IPs, influencer-led formats, social contests, and entertainment-led brand integrations for Gobble.
Pocket Aces
Jun 20197 mosDec 2019

Mumbai Metropolitan Region

Built early experience developing social-first content formats like online trivia for Loco, and scripting and production for Filtercopy videos.

Education

St. Stephen's College, Delhi

Bachelor of Arts, Economics and Political Science

St. Stephen's College, Delhi

High School Graduation, Humanities

Navrachana School, Sama, Baroda

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Headline

Social Media & Brand Strategy | Uber & Ola | Audience Growth, Creator Strategy & Culture-Led Marketing

About

I am a brand and social media strategist with over seven years of experience driving growth across high-stakes industries, including mobility, EV, healthcare, and the creator economy. My expertise lies in building brand narratives in rapidly evolving categories where consumer trust and market education are paramount. From shaping electric mobility adoption at Ola Electric to scaling Uber’s content systems in India, I specialize in the intersection of culture-led marketing, creator-led storytelling, and cross-functional go-to-market execution. I thrive on translating complex business priorities into cohesive social strategies that drive audience growth and meaningful engagement.

Location

Bengaluru, Karnataka

Work experience

Social Media Lead - India at Uber, Feb 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India, Scaling Uber’s social media presence across India and Sri Lanka by building content systems across emerging channels, creator-led storytelling, and product marketing. Collaborate with cross-functional teams across APAC social, comms, marketing, category, and operations to translate business priorities into social narratives.

Senior Manager - Social Media & Content at Ola Electric, Apr 2024 - Dec 2024 · 9 mos, On-site, Led social and content strategy during a high-growth EV category-building phase, shaping consumer narratives around electric mobility, product adoption, and ownership readiness. Built campaign and content formats across brand storytelling, community engagement, creator-led formats, and always-on social communication. Also managed social media accounts for Ola Cabs and Krutrim.

Manager - Social Media & Content at Ola Electric, Mar 2023 - Mar 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, Worked across launch, service, charging, exchange, and product-led narratives to build confidence in a rapidly evolving category.

Brand Manager at Proactive For Her, Nov 2021 - Feb 2023 · 1 yr 4 mos, Bengaluru, Karnataka, India, Managed brand marketing, social, influencer, PR, and offline events for a women’s healthcare startup during its clinic-led expansion phase.

Brand Solutions Manager at One Impression, Jul 2021 - Nov 2021 · 5 mos, Remote, Pitched and executed influencer marketing campaigns; worked across creator discovery, campaign planning, client servicing, execution, and reporting for consumer brands in beauty, food, entertainment, gaming, and digital-first categories.

Associate - Sales and Brand Solutions at Pocket Aces, Jan 2020 - Jul 2021 · 1 yr 7 mos, Mumbai, Maharashtra, India, Worked across branded content, video IPs, influencer-led formats, social contests, and entertainment-led brand integrations for Gobble.

Associate - Content at Pocket Aces, Jun 2019 - Dec 2019 · 7 mos, Mumbai Metropolitan Region, Built early experience developing social-first content formats like online trivia for Loco, and scripting and production for Filtercopy videos.

Education

Bachelor of Arts, Economics and Political Science, St. Stephen's College, Delhi

High School Graduation, Humanities, Navrachana School, Sama, Baroda