---
title: "Rutuja Arle - Growth & Performance Marketing Specialist in Pune Division | Tal"
description: "Meet Rutuja Arle, Building - Swaruchii (swaruchii.in) | IIM Jammu’25 | University of Bradford, UK | Delhivery | Signify | VIT Pune’21 based in Pune Division. AI stack includes claude code, claude, and lovable."
image: "https://tal.club/meet/rutuja-a-1/share-image"
---

# Rutuja Arle on Tal

## Headline

Building \- Swaruchii \(swaruchii\.in\) \| IIM Jammu’25 \| University of Bradford, UK \| Delhivery \| Signify \| VIT Pune’21

## Location

Pune Division

## AI stack

claude code

claude

lovable

openai

perplexity

replit

## Work experience

Growth & Performance Marketing Specialist at Swaruchii, Jul 2025 \- Present · 1 yr 4 mos, Pune District, Maharashtra, India, \- Built the brand’s digital presence from scratch by setting up Shopify storefront, complete product catalog, and structured sales funnels transforming traditionally offline business into a scalable online D2C brand\. \- Drove profitable performance marketing by creating and managing Meta Ads end\-to\-end achieving 4\.5x ROAS within the first month, scaling daily ad spend and generating consistent orders\. \- Optimized campaigns for ROAS, CPA, CTR, and Cost\-Per\-Result, ensuring efficient ad spend\. Improved conversion and customer experience by using Google Analytics, Shopify Analytics, and Meta performance data to analyze user behavior and make website/UI optimizations, which led to better engagement, improved conversions, and sustainable online growth\. \- Optimized HubSpot CRM, email automation, workflows, and customer segmentation, resulting in a 35–50% improvement in engagement, stronger funnel tracking, and increased conversions across D2C campaigns\. \- Launched 95\+ SKUs within 2 months, managing both design and production workflows\. \- Handled complete operations: sourcing raw materials, coordinating in\-house production, quality checks, packaging, and PAN\-India shipping\. Managed inventory, SKU planning, and production timelines for smooth order fulfilment\.

Summer Intern at Delhivery, Apr 2024 \- Jun 2024 · 3 mos, Bengaluru, Karnataka, India

Assistant development engineer at Signify, Aug 2021 \- Jun 2023 · 1 yr 11 mos, Pune City, Maharashtra, India, Filed 4 INNOVATION DISCLOSURES for PATENT while working on various mechanism to enhance functionality in lightning fixtures used in residential area\. Worked on an advanced development in\-house project for developing lightning fixtures with 100\+ design combinations for application in residential areas\. • Involved in designing from scratch, considering manufacturing processes, selecting suitable materials, ensuring easy assembly, and optimizing structural, thermal, and optical efficiency\. • Ensured compliance with UL regulations and met all design requirements, including design features like rotation and tilt capability\. • Created tooling drawings, conducted prototype testing, and built Bills of Materials \(BOM\)\. • Conducted DFMEA \(Design Failure Mode and Effects Analysis\) and PFMEA \(Process Failure Mode and Effects Analysis\)\.

## Education

Product Management Fellowship, Nextleap

Master of Business Administration \- MBA, Indian Institute of Management Jammu

[View the original profile](https://tal.club/meet/rutuja-a-1)

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